1. MANUFACTURING WORKFORCE INITIATIVES
Stony Brook University New York Works
IN LONG ISLAND, NEW YORK
A CASE STUDY ON ELECTRONIC SURVEY, CRM &
MARKETING AUTOMATION
by InterConnecta

2. SUMMARY
CHALLENGE
Manufacturing companies had an immediate need
to fulfill different job openings
Through 2014, InterConnecta worked with Stony Brook University to
collect information about Long Island employers in the manufacturing
industry. This work was aimed at building a database of employers
and their specific workforce needs, in order to identify work opportuni-
ties within the manufacturing sector.
The project focused on obtaining real time manufacturing workforce
information to share with labor, education and other relevant local go-
vernment stakeholders; to align training and employment in this
demand sector.
The main challenge was to reach manufacturing employers in
the Long Island area and collect their current and future work-
force requirements. This information needed to be automati-
cally transferred to a database for access on demand.
While developing the project we discovered an additional
challenge:
1

3. SOLUTION
We identified our target audience by develo-
ping a list of manufacturing companies in the
Long Island area.
Utilizing a CRM system, company lists were
segmented and synchronized with the email
marketing solution.
InterConnecta survey development team
conducted phone interviews with employers,
to identify manufacturing sector workforce
requirements.
At the same time, our electronic
design team prepared a series of
email communications with a link to an
online survey. Several blasts were
sent, between April and December
2014. Considering the length of the
survey, the e-mails were followed up
by phone calls in order to increase
completion rates.
InterConnecta also created an automa-
ted online job order form in conjunction
with the Suffolk County Department of
Labor in order to distribute information
regarding opportunities to workforce
initiatives stakeholders in real time.

4. RESULTS
The additional estimated workforce requirements for the next 5 years will
include: Precision Assembler, Bookkeeper/Financial Administration, Manager/-
Supervisor and Project manager.
65% of Manufacturing companies require a GED/High School Diploma.
53% of the employers consider previous work and manufacturing experience
important.
For further results and data on the manufacturing workforce study please
contact us.
Contact InterConnecta
Address: 501 Franklin Ave Suite # 200
Garden City, New York 11530
Tel.: 888-845-1509
info@interconnecta.com
The top 3 Entry-Level positions
currently required by manufacturing
companies are:
And their requirement over
the next five years will be:
Administrative
Assembler
Entry-level
Assembler
Entry-level
Sales support
Manager/
Supervisor
Current Top level skilled manufacturing
job positions available:
FOR MORE INFORMATION