Gamification can be an amazing tool for startups. Every startup can benefit from the power of gaming for it's users and even for the employees to become more productive. This presentation is used for preparing the teams in FANAP accelerator.
11. The use of
game thinking
and
game mechanics
in non-game contexts
to engage users in solving problems.
12.
13. Gamification is …
Learning from games and their abilities to connect with
people.
Using game elements while knowing that a game is a lot
more.
Thinking like a game designer.
Having objectives other than winning in the game
Appreciating FUN!
Much HARDER than it appears!
14. Gamification is NOT …
Making a 3D virtual world
Making everything a game
Game theory
Just PBLs
Simulations or serious games
Windows solitaire
22. Games & Gamification
Real World Games
Creating unnecessary obstacles
Video games when used best provide experiences to
people.
Games Real World
Helping with situations at hand
Gamification when used best provides motivation to
participate in a behavior.
23.
24. How to … just an introduction !
Thinking like a game designer
You’re Not a game designer
You’re Not a gamer
Get the player playing and Keep them playing
Your participants are your players
Engage your players
25.
26. “In every job that must be done, there is an
element of fun. You find the fun and snap! The
job’s a game.”
Mary Poppins
27. Gamification Design
Designing?
Hire a designer
But know design thinking
Purposive
Human centered
Balance of analytics and creativeness
Iterations and iterations
29. Remember the definitions!
1 - Acquisition : Users come to your site or app from
various channels
2 - Activation : Users enjoy their first visit
3 - Retention : Users come back
4 - Referral : Users like the product enough to refer
friends
5 - Revenue : Users do something that leads you to
make money
30. Let’s talk simple
Create a brand-relevant quiz.
Conduct a scavenger hunt where users submit photos
of certain objects.
Hold a “funniest”•(or most moving, or ugliest, or
whatever) photo contest.
31. 1 - Identify the target
What we are trying to solve
Fix our goal
Spot the area for gamification
32. 2 – Select then Act
Employee
Consumers or Users
In Both situations know :
People love measurement
Use the competitive drive
Build communities
Work it social
37. 3 - Rewards
Small and Quick
Stay longer in the user’s mind
Big and rare
Promote our rewards and Prizes
How much / Price
Lifetime value of our user
38. 4 - Concerns
Bad Product
Fraud (Gaming the Game itself)
New Players vs Old
New Content, New Ways of Measuring
Budget for Costs