Introduction : Gamification for UX
•
6 likes•774 views
This document provides an overview of human-focused design for creating engaging user experiences through gamification. It discusses how gamification can fulfill psychological needs and boost engagement by applying game mechanics. Key aspects covered include the power of games, self-determination theory, examples of gamified systems, elements like points and leaderboards, and a process for designing gamification solutions including understanding objectives, player types, and creating activity loops. The document emphasizes the importance of fun and using data to refine designs over time.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Introduction : Gamification for UX
Similar to Introduction : Gamification for UX (20)
More from Alireza Ranjbar SHourabi
More from Alireza Ranjbar SHourabi (20)
Recently uploaded
Recently uploaded (20)
Introduction : Gamification for UX
- 1. Win-Win Alireza Ranjbar Shourabi @ARSHourabi Human-Focused design for creating Fun and Engage-ability
- 2. The first and most important question!
- 3. How can we make it happen?
- 4. How can we have sustained Behavior change?
- 5. Habits
- 7. Introduction Human-Focused design for UX 7 • CEO – Art of Light and Motion Interactive Software • Co-founder - Iran Gamification Association • Engagement Designer – Poolito • --- • Gamification Guru 100 – Top 20 • Previously : – FANAP (fintech) – Tooska (*3#) (khandevaneh App) – Faranesh (elearning) – Hamsaa (social network) – Peyke Bartar
- 10. Introduction Human-Focused design for UX 10 1 0
- 11. You will learn more about someone in 1 hour of gaming than in 1 year of work. Plato Human-Focused design for UX 11
- 12. History Human-Focused design for UX 12
- 13. History Human-Focused design for UX 13
- 14. Who is using gamification? • USA Networks • LiveOps • Dell • Kaiser Permanente • eBay • Cisco • Recyclebank • Universal Music • Siemens • Yelp • Verizon • Nike • SAP • American Express • Salesforce.com • CodeAcademy • Deloitte • Samsung • Foursquare • Stack Overflow • Facebook Human-Focused design for UX 14
- 15. What Games are you playing? v Clash of Clans v Alien Creep v Candy Crush Saga v Plants VS Zombies v Traffic Rider v Monument Valley v Life Line Human-Focused design for UX 15
- 16. Definition(s) • The Process of using Game Design- Thinking and game Mechanics To Engage users and Solve Problems. • The process of turning an activity or task into a game or something that resembles a game. • To apply game mechanics and game thinking to other areas of activities in order to boost engagement (and other metrics) with a product or service. Human-Focused design for UX 16
- 17. Definition Human-Focused design for UX 17
- 18. • Product Gamification • Workplace Gamification • Marketing Gamification • Lifestyle Gamification Categories Human-Focused design for UX 18
- 19. Powerof Games 1) CLEARLY DEFINED GOALS 2) CLEARLY DESIGNED RULES 3) BETTER SCOREKEEPING 4) MORE FREQUENT FEEDBACK 5) CONSISTENT COACHING 6) FUN SURPRISES 7) DATA DRIVEN DESIGN Human-Focused design for UX 19
- 22. § “good UX is the consequence of fulfilling the needs for autonomy, competency, stimulation, relatedness and popularity” (Hassenzahl, 2008, pp14) § Gamification design goes for building competency and relatedness with fulfilling the inner need of autonomy by the power of stimulating with extrinsic motivation toward intrinsic ! § So Gamification can be the right tool, used correctly; for a good UX design. 22 Gamification for UX Human-Focused design for UX
- 23. Game Elements v Game Mechanics v Point v Level v Badge v Leader-board v Challenge v Quest v Progression vWheel of Fortune Human-Focused design for UX 23
- 28. Points System § Absolute requirement for all gamified systems § Some examples in real life § Cash score § Video game score § Social networking score § Composite Metrics Human-Focused design for UX 28
- 29. Types of Point Systems § At least one type § Using more than one brings the complexity but more control § Types : § Experience points § Redeemable points § Skill points § Karma points § Reputation points Human-Focused design for UX 29
- 30. Experience Points § XP is the most important one § It’s not a currency § Every action has XP § Never goes down § Always grows and has no limit § Is not redeemable § Can be expired § Creating goal loops Human-Focused design for UX 30
- 31. LeaderBoard § Two Major Types § The no-disincentive leaderboard § Social incentive § Right in the middle § The infinite leaderboard § Locally § Socially § Globally § Privacy (gym example) Human-Focused design for UX 31
- 33. Social Network Human-Focused design for UX 33
- 35. Motivational UX Human-Focused design for UX 35
- 36. Motivational UX Human-Focused design for UX 36
- 40. Zombies, Run! Human-Focused design for UX 40
- 42. HabitRPG Human-Focused design for UX 42
- 43. Coursera Human-Focused design for UX 43
- 44. Khan Academy Human-Focused design for UX 44
- 45. Khan Academy Human-Focused design for UX 45
- 47. ebay Human-Focused design for UX 47
- 48. Uber Human-Focused design for UX 48
- 50. Bonobos Human-Focused design for UX 50
- 51. Gilt Human-Focused design for UX 51
- 52. Club Psych Human-Focused design for UX 52
- 53. Mint Human-Focused design for UX 53
- 55. Engagement §Connection between a consumer and a product or service. §The period in a romantic couple’s relationship during which they are preparing and planning to spend the rest of their lives together. §The period of time at which we have a great deal of connection with a person, place, thing, or idea. Human-Focused design for UX 55
- 56. Engagement • There is no single metric on the Web or in mobile technology that breaks down or sufficiently measures engagement. • Recency • Frequency • Duration • Virality • Ratings • • Gamification can boost up each of these! Human-Focused design for UX 56
- 63. Human-Focused design for UX 63 Octalysis
- 64. A Gamified World Human-Focused design for UX 64
- 65. Designing A Gamification Solution 1) Setup the Team 2) Understand Business objectives 3) Select and know Target behaviors 4) Knowing the user 5) Designing activity cycles and scaffolding 6) Considering FUN 7) Tools for design and implementation Human-Focused design for UX 65
- 66. Gamification Design Process is Agile Human-Focused design for UX 66
- 68. Step 2: What are yours? Human-Focused design for UX 68
- 72. Step 3 : Target Behavior Human-Focused design for UX 72
- 73. Step 3 : Target Behavior Human-Focused design for UX 73
- 75. Step 4 : Know your Player Human-Focused design for UX 75
- 76. Human-Focused design for UX 76 Reality!
- 78. Step 4 : Player Type Achiever Human-Focused design for UX 78
- 79. Step 4 : Player Type Socializer Human-Focused design for UX 79
- 80. Step 4 : Player Type Explorer Human-Focused design for UX 80
- 81. Step 4 : Player Type Killer Human-Focused design for UX 81
- 82. Step 4 : Player Type Another POV Human-Focused design for UX 82
- 83. Step 4 : Player Type Common Path Human-Focused design for UX 83
- 84. Step 5 : Loops & Feedback Human-Focused design for UX 84
- 85. Ford Fusion Human-Focused design for UX 85
- 86. Step 5 : Loops & Feedback Human-Focused design for UX 86
- 87. Step 5 : Loops & Feedback (Hooked : NirEyal) Human-Focused design for UX 87
- 88. Step 5 : Loops & Feedback § Challenge § Achievement § Reward Human-Focused design for UX 88
- 90. Onboarding § The very First minute! § Do not explain anything. § Let the player experience. § Give a value to your player in the first minute § Don’t ask for registration. § Don’t give to much information. § Help player becomes a winner in the 1st minute Human-Focused design for UX 90
- 91. Onboarding § Challenging and Complex § Reveal the complexity of the system slowly § Reinforce the user positively § Remove opportunities to fail § Learn something about the players Human-Focused design for UX 91
- 92. Step 5 : Flow Theory Human-Focused design for UX 92
- 93. Step 5 : Bad Gamification :D Human-Focused design for UX 93
- 94. Step 6 : FUN § Count some topics that are not fun. § Planting crops § Killing people § Air traffic control § Cleaning a baby § Waiting for tables § What does make a game fun? Human-Focused design for UX 94
- 95. Step 6 : FUN Human-Focused design for UX 95
- 96. Step 6 : FUN Human-Focused design for UX 96
- 97. Step 6 : FUN § “In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game.” Human-Focused design for UX 97
- 98. Step 7 : Tools v Gathering the data you need for design v Set the path for journey and narrative v Have some way for showing it to others v Calculate the numbers in play v Analyze the out come for refining the design Human-Focused design for UX 98
- 99. Let’s use a fast tool §Gamification software is any tool or Platform used for applying game mechanics to non-game contexts in order to boost engagement and successful end- results. Human-Focused design for UX 99
- 100. Let’s use a fast tool Human-Focused design for UX 100
- 101. Gamification Model Canvas Human-Focused design for UX 101
- 102. Value Proposition Human-Focused design for UX 102
- 103. Value Management Human-Focused design for UX 103
- 104. Mind Mapping Human-Focused design for UX 104
- 105. Youmay need beautiful works, too! Human-Focused design for UX 105
- 107. The Narrative & Journey Human-Focused design for UX 107
- 108. TWINE Human-Focused design for UX 108
- 109. Mockups Human-Focused design for UX 109
- 110. Balsamiq Human-Focused design for UX 110
- 111. Numbers / Calculations/ Simulations Human-Focused design for UX 111
- 112. Machinations - Joris Dormans Human-Focused design for UX 112
- 113. Data Analysis - R Studio Human-Focused design for UX 113
- 114. Anaconda / Spyder3/ Python ide Human-Focused design for UX 114
- 115. • If there is a problem with the core, forget Gamification! • Not every business needs to be Gamified. • Never disrupt the balance in the business if you’re not prepared. • Never get out of the Flow zone! • Always check with Self Determination Theory. • Use the DATA! It’s data driven and it’s a process that never stops! Human-Focused design for UX 115