The document discusses gamification and its applications to digital media and products. It defines gamification as using game elements and design techniques in non-game contexts to motivate behaviors. Some common game elements mentioned are points, badges, achievements and leaderboards. The document provides several examples of gamified digital products and services. It notes that gamification is about designing for fun and learning from games, rather than simply adding games. Gamification can be used for marketing, customer engagement, productivity and behavior change. The document emphasizes consulting a gamification designer when applying these principles.

1. Gamification
for
Digital Media & Products
Alireza Ranjbar Shourabi
@ARSHourabi

2. @ARSHourabi
 Art of Light and Motion Game studio
◦ Co-Founder / CEO
 FARANESH (E-learning platform)
◦ Gamification Designer
 Hamsaa (Social Network)
◦ Gamification Designer
 FANAP (Fintech)
◦ Gamification Designer
 Iran Gamification Association
◦ Co-Founder

4. Digital Media
 Media
 Digital
 Electronic Media
 Digital Image
 Digital Sound & Video
 Internet
 Personal Computer
 Digital Device

6. Digital Product
 Product
 Digital
 Software
 Service
 Content
 …

9. A Product/Service
Needs
User
Customer

11. Customer
People are
Usually
Unwieldy
Uncooperative
Unpredictable
…

12. We need our customer to
 Share
 Comment
 Review
 Register
 Revisit
 Buy
 Unfold
 Donate
that
Behavior
that
Action
•Listen
•Act
•Reply
•Reform
•Repeat
•Sell
•Stay longer
•Take part

13. Gamification
 Broccoli story

15. Gamification

16. Gamification
 The use of game elements and game
design techniques in non-game contexts.

17. Game Elements
 Score Points
 Badges
 Achievements
 Quests
 Leader boards
 Currency
 Level
 Experience

19. Gamification is
 Learning from games and their abilities to
connect with people.
 Using game elements while knowing that a
game is a lot more.
 Thinking like a game designer.
 Having objectives other than winning in the
game
 Appreciating FUN!
 Much HARDER than it appears!

20. Gamification is NOT
 Making a 3D virtual world
 Making everything a game
 Game theory
 Just PBLs
 Simulations or serious games

22. Gamification Usage
 External
◦ Marketing
◦ Sales
◦ Customer engagement
 Internal
◦ HR
◦ Productivity enhancement
◦ Crowd sourcing
 Behavior Change

23. Gamification usage

25. Gamification in Digital form
 The process of turning an activity or task
into a game or something that resembles
a game

26. Habitica

27. Super Better

28. Foldit

29. Psych

30. Ford Fusion

31. Power House

32. Pain Squad

33. Zamzee

34. Khan Academy

35. How to Gamify

36. How to Gamify

37. The Loop

38. The Flow

39. The Progression

40. Final Words
 Consult a Gamification Designer!
◦ But know about gamification and game design
thinking.
 Fun can (and Should) be designed!
 Know the players, Get the players playing
and Keep them playing!

41. Thank You
for Listening!
Alireza Ranjbar Shourabi
@ARSHourabi
This file is available here :
http://www.slideshare.net/AlirezaRanjbarSHoura