Here is the presentation file I'll use in Lean camp to talk about the gamification for startups. Benefits and dangerous of using a good design or a bad design!
2. @ARSHourabi
• Art of Light and Motion Game studio
– Co-Founder / CEO
• FANAP
– Gamification Designer / Business Consultant
• FARANESH (KSNA)
– Gamification Designer
• Hamsaa
– Gamification Designer / Business Consultant
• Iran Gamification Association
– Co-Founder
3. Let’s talk about YOU
The Entrepreneur
Founder of a Startup
Owner of a Business
Building
or thinking about building
An Empire
4.
5. You’ve thought about …
What kind of
journey/business
are you looking for ?
What is
the most important part
of your business?
6.
7. Have you thought about ?
Sustainable
Lasting
Ever-growing
Profitable
…
Customer
13. What’s your way other than having a
working product?
• UX
• Reward / Discount
• Referral engine
• Human centric design
• Growth-Hacking
• Fun Campaign
• Neuro-Marketing
• And ….
14.
15. You need Tools ?
• The most FUN
• The most Designable
• The most Diverse
• Is GAMIFICATION !
• And done wrong, is the most Dangerous one!
16. So Let’s see what is Gamification!
Process of
Game Design Thinking
In
Non-game context.
18. To Gamify A Startup
• Frame work of Prof. Kevin Werbach
1. DEFINE business objectives
2. DELINEATE target behaviors
3. DESCRIBE your players
4. DEVISE activity loops
5. DON’T forget the fun!
6. DEPLOY the appropriate tools
19. Fun
“In every job that must be done, there is an
element of fun. You find the fun and snap!
The job’s a game.”
Mary Poppins
And YES, you can design FUN!
21. Win your users with a winning
Gamification
• Know your user
• Identify your mission
• Apply game mechanics
• 3M
– Manage
– Monitor
– Measure
• Remember : Gamification is data driven
• Remember : Gamification is iterative
23. And What is not Gamification!
• Using
– Points and scores
– Leaderboards
– Badges
– Rewards
– Discounts
– And …
• With out Human centric design thinking!
24. Do make these mistakes!
• Mistake 1 : Focus on Competition
• Mistake 2 : No Clear Gamification Goals
• Mistake 3 : Too Many Rewards
• Mistake 4 : No Motivation
• Mistake 5 : Misusing Points and Badges
• Mistake 6 : Short-Term Thinking
– Do : Choose a behavior built for long term
– Do : Use variable interval rewards (operant
conditioning)
– Do : Add new elements over time
25. Thank you for listening!
Alireza Ranjbar SHourabi
@ARSHourabi