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PESTLE Analysis of Sun Pharma Ltd (Business Environment Project)
1. SUN PHARMA
GROUP MEMBERS
ALISTER LOPES - 08
ALSTON DIAS – 09
ANKITA PATIL - 16
ANOSHKA ALMEIDA - 18
CLEMENCE ANDRADES - 28
KASIA FURTADO - 54
2. INTRODUCTION:
• Sun Pharmaceutical Industries Limited is an Indian
multinational pharmaceutical company.
• Offers formulations in various therapeutic areas.
• Establishment of Sun Pharmaceutical.
• Largest chronic prescription company in India .
• Sales of Sun Pharmaceutical.
3.
4. POLITICAL FACTORS:
• Political stability in the existing markets.
• Importance of local governments in India.
• Changing policies with new government.
• Governance System
5. ECONOMIC FACTORS:
• Skill level of workforce in India market
• Economic Performance of India
• Availability of core infrastructure in India
• Inflation rate
• Efficiency of financial markets in India
6. SOCIAL FACTORS:
• Access to essential services
• Power structure
• Education level
• Leisure interests
• Gender roles
• Societal norms and hierarchy
7. TECHNOLOGICAL FACTORS:
• Need for new technology
• Lowering cost of production
• Latest technology based
• Intellectual property rights and patents
• Research and development
9. LEGAL FACTORS:
• Health and safety norms.
• Legal protection
• Data protection laws
• Environment Laws and guides
10. CONCLUSION:
From the following PESTLE analysis of SUN PHARMA we analyze
some key areas where improvements are possible for SUN pharma to
achieve a stronger position in the market which are as follows:
• Maintain leadership in existing markets through focus on innovative
solutions.
• Focus on developing complex products across multiple dosage
forms.
• Continuously enhance systems, processes, human capabilities to
ensure compliance with global regulatory standards.
• Focus on improving ROCE.
• Retain current employees for continual growth.