There's a couple of incredible things you have to know about Art Imageries. First of all: you can use it in advertising. Then: you have to do handle them with care. Silvia Piombo, iconographic researcher and photo account @Scala Archives, infused us about what we can do with art, here something for you!

1. C r e a t i n g D i g i t a l E x p e r i e n c e s
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2. INFUSIONA r t w o r k p i c s . W h a t a b o u t c o p y r i g h t s ?
Silvia Piombo
Iconographic researcher / photo account
Instagram: @silpiombo
Friday, 17th June 2016

3. About Scala Archives
www.scalarchives.com

4. About My Job

5. How does copyrightwork
onworks of art?

6. Artists, obviously,
have rights
on theirworks
Life+70

7. Even dead artists
have rights
+70

8. Artist Photographers
have copyright
Art photographers: life +70

9. Even simple
pics of artworks
are protected
Italy: 20years from shooting

10. Italian State and Cities’ Museums
charge taxes
see Legge Ronchey 1994
Codice Urbani 2005

11. Let’s see how adv agencies use us

31. So,what canyou do?

32. You found a pic on the internet

33. You edited the picture,
so it’s not the same artwork

34. If you use it on social networks,
doyou have to pay?

35. The artist is dead
soyou don’t have to pay

36. But the museum letsyou
download that for free

37. You took that pictureyourself

38. But it’s the Colosseum.
It’s free!

39. Nobody
will notice that…

40. s.piombo@scalarchives.com
You can do (almost) everything
Just ask us!

41. Thankyou!

42. INFUSION is the weekly report released by Alquimia WRG.
Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.
If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com
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