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Apply the ―War Room‖ technique
based on the RTM use case
Unplanned & Reactive
Anticipated Events
Planned & Proactive
Existing content hub or
social media team
OR
Pre-identified and
trained virtual team
RTM hub drives
approvals, design,
triage, and publication
OR
Brands without
existing RTM team
assembles the
equivalent for special
events
All stakeholders
involved in RTM
assemble for regularly
scheduled meetings to
discuss opportunities,
guidelines, strategy,
etc.