Looking to get your content and site rank better on Google Search? Learn about Google SEO basics. ON page SEO techniques. Do's and Don'ts http://altiusdigi.com/how-to-rank-on-google-seo-basics/

1. SEARCH ENGINE OPTIMIZATION
Google SEO Basics

2. Search Engine Optimization
● Search engine optimization (SEO) is the practice of
increasing the quantity and quality of traffic to your website
through organic search engine results.
● Get yourself listed on Search engines and have them direct
traffic to your site.

3. How search engine works
● Search engines are a piece of code and work on some algorithm.
● The search engines needs to discover all your pages URL’s
● Read all the content and add your URL’s to its database
● Show your site in search results.
1. Crawling
2. Indexing
3. Keyword Research
4. Content

4. Crawling and Indexing
● The process of the search engine discovering your content and your
site URL’s(Reading your site) is known as Crawling
● Indexing is the process of adding webpages into Google search.
● A good idea for ranking higher in search engines is to let your
blog/website be indexed.

5. Keywords and Content
● Keywords: search term (Words or Phrases) that helps people to
search for some answers.
● Keywords must be spread across the article.
● Content needs to be highly focused around your keywords
● Provide high quality information on your keyword.
● Maintain a keyword density of 1-2.5%.

6. ● Meta tags like Title and Description in HTML which shows up on search
listings of Google and bing etc. ,
● Inserting the keyword in these tags is a great way to get started.
● you have to realize that their subconscious mind is searching for the
keyword.
● Get your keyword out there to have them click on your link.
How meta tags are very important

7. Spice up your content
Things to do
● Divide your content into
paragraphs .
● Use images that gives the
audience a break from textual
content.
● Hyperlink internal content that
helps users discover your
content .
Things that you should not do
● Avoid Keyword stuffing.Keep
keyword density rule at 1-
2.5%.
● Try and limit your paragraph
word count to 250-300 words
● No jazzy up market
language.Keep your
language simple.

8. Secret tips to SEO
There are a few secret SEO tips which will help you rank better. Usually
these are neglected and undocumented.
● Review on your Google Plus page
● Mobile Usability
● Reduce Bounce Rates

9. Review on your Google Plus page
● Your Google Plus page (Google Map location Page) will really help in
Local SEO.
● Keep in mind not to get a many reviews at the same time from the
same IP address.
● Space them out and encourage your customers to review.

10. Mobile Usability
● With more than 70% users are viewing your website or searching on a
mobile device.
● Having a mobile first approach or a responsive website is very
important.
● Your website needs to look great not only the PC but on mobiles too.
● Side scroll on a mobile website is a strict NO NO.

11. Google looks at bounce rates to understand how good a content.
How to design a website for low bounce rates?
● Make your topic obvious and clear right at the start
● Use images and text to tell your story on a page
● Look for Mobile usability of your site
Reduce Bounce Rates

12. Want to learn more ?
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