Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Alyssa CR Project FINAL VERSION

93 views

Published on

  • Be the first to comment

  • Be the first to like this

Alyssa CR Project FINAL VERSION

  1. 1. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Corporate Responsibility Project Alyssa Saviage | Corporate Responsibility Intern
  2. 2. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Goal Compare Adobe to peer companies as it relates to corporate responsibility program features 2
  3. 3. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Peer Companies  Walmart  Nike  Safeway  Microsoft  Bank of America 3  Target  Apple  Facebook  Google  eBay
  4. 4. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Peer Companies Vary by Industry and Size  Apparel Footwear & Accessories  Banking and Financial Services  Computer Software  Electronic Equipment  Grocery  Internet Information Providers  Specialty Retail 4  ~13,600  ~15,000  ~60,000  ~66,000  ~114,000  ~160,000  ~240,000  ~360,000  ~2.3 million Industries # of Employees
  5. 5. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Peer Companies Vary by Industry and Size  Apparel Footwear & Accessories  Banking and Financial Services  Computer Software  Electronic Equipment  Grocery  Internet Information Providers  Specialty Retail 5  ~13,600  ~15,000  ~60,000  ~66,000  ~114,000  ~160,000  ~240,000  ~360,000  ~2.3 million Industries # of Employees
  6. 6. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Best Practices – What is Adobe Doing Well?  Matching grant program  Volunteer and team benefits/grants  Youth program initiatives  Diversity program initiatives  Strong employee participation  Corporate partnerships  Strong local/community relationships  Formal reports  Web presence  Investment community recognition  Media coverage 6
  7. 7. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Key Attributes of Good CR Programs Adobe Walmart Nike Safeway Microsoft Bankof America Target Apple Facebook Google eBay Matching grant program Volunteer and team benefits/grants Youth program initiatives Diversity program initiatives Strong employee participation Corporate partnerships Strong local/community relationships Formal reports 7
  8. 8. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Key Attributes of Good CR Programs Adobe Walmart Nike Safeway Microsoft Bankof America Target Apple Faceboo k Google eBay Matching grant program Volunteer and team benefits/grants Youth program initiatives Diversity program initiatives Strong employee participation Corporate partnerships Strong local/community relationships Formal reports 8
  9. 9. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Volunteer Grants  Walmart  25 hours = $250  Microsoft  $25 per hour  Bank of America  50 hours = $250 9  Apple  $25 per hour  Google  5 hours = $50  eBay  8 – 24 hours = $100  25 – 49 hours = $250  50+ hours = $500
  10. 10. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Key Attributes of Good CR Programs Adobe Walmart Nike Safeway Microsoft Bankof America Target Apple Faceboo k Google eBay Matching grant program Volunteer and team benefits/grants Youth program initiatives Diversity program initiatives Strong employee participation Corporate partnerships Strong local/community relationships Formal reports 10
  11. 11. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Youth Program Initiatives  Safeway: Electronic Strip Incorporated eScrip Program  Enables customers to direct percentage of grocery purchases to be donated to school of their choice  2013: Donated over $20 million to local schools  Microsoft: Digi Girlz High Tech Camp  YouthSpark program 11
  12. 12. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Youth Program Initiatives  Apple: Youth Workshops, Camps, Field Trips  Workshops: Free, One Hour-Long  Camps: 3-session experience  Coding and Robotics, Moviemaking, or Storytelling  Field Trips for Students and Teachers:  “Unforgettable learning experience”  Students: Create something amazing on the spot with Apple products  Teachers: Learn how to enhance curriculum with help of Apple products and content  Google: Google Science Fair  Global competition  Partner with companies such as LEGO Education and National Geographic  Grand prize = $50,000 scholarship funding & more! 12
  13. 13. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Key Attributes of Good CR Programs Adobe Walmart Nike Safeway Microsoft Bankof America Target Apple Faceboo k Google eBay Matching grant program Volunteer and team benefits/grants Youth program initiatives Diversity program initiatives Strong employee participation Corporate partnerships Strong local/community relationships Formal reports 13
  14. 14. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Diversity Program Initiatives Walmart:  Women’s Economic Empowerment  Target:  Caroline’s Cart  Multicultural dolls  Overall team population (women) = 57%  Apple:  Past year hired over 11,000 women globally, 65% more than previous year  Facebook:  Facebook University (FBU) Program  Computer Science and Engineering (CS&E) Lean In Circles Program 14
  15. 15. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Other Interesting CR Program Attributes at Peer Companies 15  Walmart: Women’s Economic Empowerment  Apple: Supplier Employee Education and Development (SEED) Program  Google Impact Challenge  eBay Charity
  16. 16. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Walmart: Women’s Economic Empowerment  Improve the lives of women around the world  Training  Market access  Career opportunities  Support small women-owned businesses  Empowering Women Together 16
  17. 17. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Apple: Supplier Employee Education and Development (SEED) Program  Want workers to be successful in factories AND explore new opportunities  Invested money to set up classrooms on factory grounds  For employees who want to expand education  Free courses before or after work shifts 17
  18. 18. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Google: Impact Challenge  Goal: Better the Bay Area by creating pathways to opportunity for low-income and underserved neighborhoods  ~800 nonprofit organizations applied  Google and advisors selected 25 finalists  Bay Area public voted on top 10  2015: More than 400,000 votes were made, twice the number of votes in 2014  Google awarded $5.5 million in grant funding  Top 6 received a $500,000 grant  Remaining 4 received a $250,000 grant  15 additional finalists received a $100,000 grant 18
  19. 19. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. eBay: Charity  Provides critical services and support that make it easy for members of the eBay community to give to their favorite nonprofit  Millions of users raised over $500 million in support of charitable causes  Enables charities to engage and connect with over 157 million eBay community members 19
  20. 20. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Key Takeaways  Adobe compares well to peer companies despite our smaller size  Positive media coverage reflects well on Adobe  Benefits hiring and employee satisfaction  Enables Adobe to qualify for socially responsible investment funds  Adobe can continue to incrementally add new program features to outpace peer companies 20

×