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Sequential is when we move from one device to another to complete a
single goal: check a website, redeem an offer, book a flight.
Simultaneous is when we engage with multiple devices at the same time.
Almost 50% of second screen usage, while watching TV, comes from
smartphones compared to 34% from laptops.*
Today’s consumers are ready to connect with your business on every
screen — from smartphones and tablets to computers and TVs. That’s a
great opportunity, but only if you can give them a great browsing
experience, regardless of what device they’re on.  In order to give you
their time and attention, today’s busy consumer expects your ad to be an
intelligent, engaging and creative one.
*Source: Google

Published in: Marketing