GAMIFYING TV ADS
Engage TV viewers by adding multi-screen gaming elements that are fun to play and also tied into
contests and prizes. For example, you can create a TV ad, that contains clues and then encourage
viewers to keep viewing the ad in order to ﬁnd all of them and upload them to the campaign website,
scan them with an app etc.
APP + TV
Use an app that syncs to a TV show or ad and uses the mobile device to show how to buy in-show
products, or shows products related to the TV content. This offers not only a great and different pur-
chase experience but also adds value for viewers.
SMALL SCREEN + TV DURING LIVE EVENTS
Sports and other major events are a prime opportunity to leverage multi-screen viewing. Sports fans
-- the most engaged TV viewers -- can be further engaged through supplemental information, sports
statistics and commentaries, or a group viewing experience. Accompanying apps, or ads which provide
this information on mobile devices, can add value.
INCENTIVIZING AD ENGAGEMENT
Reward TV viewers for watching commercials or multi-screen branded messaging with incentives like
freebies and coupons. One option is to allow users to check in to TV shows, movies and even ads in
order to win prizes, bonuses, discounts etc . A great incentive is to provide exclusive content, such as
behind-the-scenes and video extras.