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A Pixar Twist on Presenting Data

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A short workshop from MERL Tech 2016 on how we can think more purposefully about telling stories with our data and designing visualizations to bring those stories to life in global health and development.

A Pixar Twist on Presenting Data

  1. 1. A Pixar Twist on Presenting Data Amanda Makulec with invaluable input from Michelle Samplin-Salgado
  2. 2. Amanda Makulec, MPH Visual Analytics Advisor John Snow, Inc.
  3. 3. Introduction Methods Results Discussion Recommendations
  4. 4. We can do better.
  5. 5. take your audience on a journey
  6. 6. the Pixar story arc Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. From: http://www.pixartouchbook.com/blog/2011/5/15/pixar-story-rules-one-version.html
  7. 7. today’s design sprint
  8. 8. Task #1 Pick an idea you want to work with for the next hour.
  9. 9. Let’s talk about the science behind stories.
  10. 10. It starts in your brain.
  11. 11. Stories  Hormones
  12. 12. Who’s your audience?
  13. 13. Interests?
  14. 14. Motivations?
  15. 15. Action?
  16. 16. Task #2 Who will you share that idea with?
  17. 17. Name your audience What kinds of stories would resonate? What questions would they ask? What action do you want them to take?
  18. 18. Let’s talk about great stories.
  19. 19. What stories do you remember?
  20. 20. Exposition Rising Action Climax Falling Action Denoument Freitag’s Dramatic Arc
  21. 21. Themes from Great Stories
  22. 22. COMING OF AGE You have arrived. Shows experience and demonstrates strengths
  23. 23. CONSTANT EVOLUTION You’re always changing and growing. Shows adapatibility.
  24. 24. TRUE AS IT EVER WAS You remain true to yourself and your core values. Shows steadiness and helps to reinforce trust.
  25. 25. OVERCOME OBSTACLES There were challenges but you came out ahead Shows resilience
  26. 26. REBIRTH You’ve grown, changed, reinvented yourself. Shows new hope, direction, and promise.
  27. 27. THE QUEST It’s been quite the journey.You’ve remained true to you. Shows commitment and dedication.
  28. 28. the characters
  29. 29. the point of view
  30. 30. Image credit: David MacCandless, Knowledge is Beautiful explicit (implicit) visualization (art of design) Structuring visual elements information (art of journalism) structuring information
  31. 31. focus
  32. 32. Task #3 Map out your key story points: data stories, characters, a point of view (if you like).
  33. 33. Designing your visualizations
  34. 34. conceptual data driven declarative exploratory idea illustration everyday data viz idea generation visual discovery Matrix credit: Harvard Business Review’s Good Charts
  35. 35. make data sticky
  36. 36. color
  37. 37. “ t h i n k i n g w i t h y o u r l i z a r d b r a i n ” preattentive attributes
  38. 38. length
  39. 39. width
  40. 40. shape
  41. 41. size
  42. 42. enclosure
  43. 43. preattentive attributes strategic chart selection
  44. 44. Paired ColumnColumn Bar Paired Bar Stacked Bar Stacked Column Slope compare categories
  45. 45. Histogram Box and Whiskers Confidence Interval distribution
  46. 46. Scatterplot Bubble relationship
  47. 47. Dot Plot time series 0 20 40 60 80
  48. 48. why dots? 0 20 40 60 80 Facility 1 Facility 2 Facility 3 Facility 4 Facility 5 Facility 6 Facility 7 Facility 8 Year 1 Year 5 0 20 40 60 80 Facility 1 Facility 2 Facility 3 Facility 4 Facility 5 Facility 6 Facility 7 Facility 8
  49. 49. Pie Donut part-to-whole
  50. 50. a cautionary tale
  51. 51. Image credit from:https://www.biostat.wisc.edu/~kbroman/topten_worstgraphs/bell_fig3.jpg
  52. 52. Image Source: http://www.nytimes.com/imagepages/2008/ 03/16/magazine/16wwln- lede.graphic.ready.html
  53. 53. Tree Map 0% 20% 40% 60% 80% 100% Icon Matrix part-to-whole better 839 294 145 50 Small Multiples Chart Horizontal Stacked Bar
  54. 54. View & order a copy at http://policyviz.com/graphic-continuum/ chart type quick reference
  55. 55. three things to improve every chart
  56. 56. 1: declutter
  57. 57. “Erase non-data-ink, within reason.”
  58. 58. 8 14.9 11.7 38.9 19.2 16.6 20.4 26.2 0 5 10 15 20 25 30 35 40 45 Facility 1 Facility 2 Facility 3 Facility 4 Facility 5 Facility 6 Facility 7 Facility 8 Year 1 Year 1
  59. 59. 0 10 20 30 40 50 Facility 1 Facility 2 Facility 3 Facility 4 Facility 5 Facility 6 Facility 7 Facility 8
  60. 60. 2: color sparingly
  61. 61. 0 10 20 30 40 50 Facility 1 Facility 2 Facility 3 Facility 4 Facility 5 Facility 6 Facility 7 Facility 8
  62. 62. 0 10 20 30 40 50 Facility 1 Facility 2 Facility 3 Facility 4 Facility 5 Facility 6 Facility 7 Facility 8
  63. 63. Brand compliant = Rainbow charts
  64. 64. be mindful
  65. 65. custom styles
  66. 66. 3: purposeful title
  67. 67. 0 10 20 30 40 50 Facility 1 Facility 2 Facility 3 Facility 4 Facility 5 Facility 6 Facility 7 Facility 8 Health Worker Data Use Assessment Score by Facility Zambia, 2015
  68. 68. 0 10 20 30 40 50 Facility 1 Facility 2 Facility 3 Facility 4 Facility 5 Facility 6 Facility 7 Facility 8 Health workers at Facility 4 showed the highest proficiency in using data for decisionmaking.
  69. 69. chart templates
  70. 70. Illustrate your story.
  71. 71. Harness your inner child
  72. 72. timelines
  73. 73. use icons
  74. 74. icon matrix
  75. 75. pick your icon
  76. 76. cartoons
  77. 77. combine visuals 83%of nurses in our program used the mobile app
  78. 78. 57 49 51 45 48 1992 1997 1999 2005 2006 According to most recent data, stunting remains a major challenge in India. % children under 5
  79. 79. for social share & infographics
  80. 80. Task #4 Storyboard with stickies
  81. 81. And consider…
  82. 82. Think like a designer
  83. 83. Simple LESS IS MORE white space is nice
  84. 84. Strategic use of color
  85. 85. no more than 2 fonts
  86. 86. You can vary the SIZE width kear ning to create visual interest and hierarchy
  87. 87. images
  88. 88. for high res images…
  89. 89. slidedocs
  90. 90. favorite things Graphic Continuum Dot plots Icon matrix Canva Piktochart Noun Project Pexels Slidedocs
  91. 91. duarte.com // storycorps.org // skillshare.com storytelling recs
  92. 92. Inspiration Skill building data viz recs
  93. 93. For more information about JSI’s work in visual analytics and data use, contact the JSI Center for Health Information,Monitoring & Evaluation CHIME@jsi.com Follow @jsihealth Amanda Makulec John Snow Inc. amanda_makulec@jsi.com @abmakulec
  • josephhodges560

    Jun. 20, 2021
  • denhom

    Jun. 9, 2018

A short workshop from MERL Tech 2016 on how we can think more purposefully about telling stories with our data and designing visualizations to bring those stories to life in global health and development.

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