9. WHY?
WHAT IS THEIR CONTEXT?
WHO ARE THE STAKEHOLDERS?
WHAT INFO DO THEY NEED?
HOW WILL THEY USE IT?
WHY DO THEY CARE? WHAT IS THE OBJECTIVE?
* a note on politics and perspective
10. WHO?
AUDIENCE EXAMPLE
Data available: population and
urbanization in all countries
International Donor working in Urban
Health
Objective: Effective use of funds for big
impact
Data need: Where is urban health a big
challenge? Where is there a service gap?
16. WHAT’S THE STORY?
ONCE YOU HAVE YOUR
STORY CONCEPT
• Tweak for your audience
• Write a short headline to summarize your story
• What do you want your audience to take
away? Is there an action point?
17. An increase in child
malnutrition in
Egypt coincides
with the Avian Flu
outbreak of 2006.
We hope to see this
trend reverse in
2014.
WHAT’S THE STORY?
22. YOUR GOAL: SHARING A MESSAGE
THE USER EXPLORES
YOUR DATA AND CAN
DRAW THEIR OWN
CONCLUSIONS.
YOU DECIDE THE
STORY AND THE
MESSAGE, GUIDING
YOUR READER.
YOUR GOAL: PROMOTING EXPLORATION
49. BOOKS
PEOPLE TO READ
Stephen Few
Show Me the
Numbers
Edward Tufte
The Visual Display
of Quantitative
Information
Alberto Cairo
The Functional Art:
An Introduction to
Information
Graphics
Cole
Nussbaumer
Storytelling
withdata.com
53. TOOLS
COLOR-HEX
COLOR ORACLE
COLOR BREWER Simple tool for picking palettes
Originally for maps
Simulates color blindness
Great for checking your viz
Technical info on color models
Generates CSS codes