An Introduction to AWS, Why Organizations are choosing AWS, What Workloads are appropriate on AWS, and How Organizations are getting started with AWS. Chris will discuss what many AWS public sector customers and partners are doing with and saying about AWS. Lastly, we will talk about various strategies for how customers and partners can get started with AWS.
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Welcome to the AWS Cloud
1. AWS Government, Education, and Nonprofits Symposium
London October 21st 2014
Introduction to AWS Cloud
Chris Hayman
hayman@amazon.com
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
2. AWS Introduction
Why are organizations choosing AWS?
What are organizations using AWS for?
How are organizations getting started with AWS?
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
3. What is Cloud Computing?
The on-demand delivery of IT resources via the Internet
with pay-as-you-go pricing.
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
4. Why Are Customers Adopting
Cloud Computing?
Seven main benefits seen across customers in virtually
every industry.
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
5. Why Are Customers Adopting
Cloud Computing?
1. Replace upfront capital expense with low variable cost
2. Lower variable costs than companies can do themselves
3. Pricing model choice to support variable and stable workloads
4. Drive down IT staff costs: up-front and ongoing
5. Premium security spec at non-premium prices
6. Highly available workloads for a fraction of the cost
7. Save more money as you grow bigger
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
6. Amazon SES
AWS Elastic
Beanstalk
Elastic Load
Amazon SNS
Balancing Amazon
AWS Identity
& Access
Management
ElastiCache
AWS Storage
Gateway
Amazon
Dynamo DB
Amazon
CloudSearch
Amazon Glacier
Amazon Elastic
Transcoder
AWS OpsWorks
Amazon
CloudHSM
Amazon
AppStream
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
Amazon EBS
Auto Scaling
Amazon VPC
Amazon RDS
2008 2009 2010 2011
AWS
CloudFormation
AWS Direct
Connect
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon
CloudTrail
Amazon
WorkSpaces
Amazon Kinesis
AWS Data
Pipeline
2012 2013
Since inception AWS has:
• Released 896 new services and features
• Introduced over 35 major new services
• Announced 45 price reductions
Amazon Mobile
2014
Analytics
*as of July 12, 2014
Amazon
CloudFront
Amazon Cognito
Amazon Zocalo
AWS Pace of Innovation
7. Each day AWS adds the
equivalent server capacity to
power Amazon when it was a
global, $7B annual revenue
e-commerce enterprise
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
(circa 2004)
8. AWS Global Infrastructure
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
10 Regions
25 Availability Zones
52 Edge Locations
9. Used by Government Agencies & Educational Institutions Worldwide
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
10. AWS Partners Focused on Public Sector
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
11. Gartner Magic Quadrant for Cloud IaaS
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a
larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular
purpose.
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
12. AWS Introduction
Why are organisations choosing AWS?
What are organisations using AWS for?
How are organisations getting started with AWS?
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
13. Architected for Enterprise Security Requirements
Certifications and
accreditations for workloads
that matter
AWS CloudTrail - AWS API
call logging for governance &
compliance
Log and review
user activity
Stores data in S3,
or archive to
Glacier
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
14. Lower Costs with AWS Up-Front and Increase Savings as
Your Usage Grows
1
Replace up-front
capital expense with
low variable cost
“Average of 400 servers
replaced per customer”
Economies of scale
allow us to continually
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
lower costs
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
July 2012
2
45 Price
Reductions
3
Pricing model choice
to support variable &
stable workloads
4
Save more money as
you grow bigger
On-demand
Reserved
Spot
Tiered Pricing
Volume Discounts
Custom Pricing
15. Increased agility has
become the #1 reason
organizations use the AWS
cloud
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
16. Organizations Can’t Afford to Be Slow
AWS:
Infrastructure in minutes
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
Old World:
Infrastructure in weeks
Everything changes with this kind of agility
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
17. A Culture of Innovation: Experiment Often &
Fail without Risk
On-Premises
Experiment infrequently
Failure is expensive
Less innovation
Experiment often
Fail quickly at a low cost
More innovation
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
$ Millions
Nearly $0
18. AWS Introduction
Why are organisations choosing AWS?
What are organisations using AWS for?
How are organisations getting started with AWS?
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
19. Government Use Cases on AWS
Development and Test
Enterprise Applications
Big Data and High Performance Computing (HPC)
Storage, Backup, and Archival
Disaster Recovery
Web, Mobile, and Social Apps
Virtual Desktops
Data Center Migrations
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
20. Enterprise Applications
• Amazon RDS for Oracle
provides managed Oracle
database deployments
• Oracle Applications are fully
supported on AWS
• Oracle licenses owned by
customers are fully portable
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
to AWS
• AWS is an SAP-certified
Global Cloud Services
Partner and Global
Technology Partner
• Most SAP products are now
certified for production
deployment on AWS
• Full, licensed Windows
Server OS on AWS
• Easily install services that
you know - AD, SCOM,
SQL, Exchange,
SharePoint
• Use your existing MS
licenses on AWS using
BYOL
21. AWS Introduction
Why are organisations choosing AWS?
What are organisations using AWS for?
How are organisations getting started with
AWS?
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
22. Strategy 1: Cloud for Development & Test Environments
ArcGIS Oracle Enterprise
Applications
Large Scale Education
Application
Expanded data storage quickly
100% reliability over 18 months
Cost savings Reduced test
environment costs
Aggressive testing to
prepare for more than 18M
youth coding on their
website in a week, with a
peak load of 330K
concurrent users
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
23. Strategy 2: Build New Apps in the Cloud
Faster to build
Easier to manage
Less expensive to run
Distributed
architectures
for high availability
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
Financial
record
archiving
App
streaming
Global deals
engine
Video
streaming
Crowdsourced
Supercomputing
Massive Online
platform
Genomic
research
Citizen social
app
Open geographic
data
Web
applications
Geographic
Information Systems
Genomics and
cancer research
24. Strategy 3: Use Cloud to Make On-Premises Apps Better
Elastic Map
Reduce
Amazon
Redshift
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
Legacy
Data Centers
App 1
App 2
App 3
…
App N
Analytics
Back up
AWS
Storage
Gateway
Amazon S3
25. Strategy 3: Use Cloud to Make On-Premises Apps Better
Big Data Analytics Big Data Analytics
and Collaboration
Rapid deployment of analytics
engine
Export operational data
to AWS for analytics
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
processing
Post “flash crash”
forensics on EC2
Collaboration
platform for SEC
Mining social media for
early warnings of food and
drug safety issues on
accelerated timeline
26. Strategy 4: Cloud Apps that Integrate with On-Premises Apps
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
On-Premises
Data Centers
Hybrid
App
NASA scientists share
large, complex data
sets from projects, like
robotic articulation
calculations and
exploration of the Arctic
climate on demand
across the globe.
Sophisticated load
balancing includes cost
analysis for optimal
workload routing
NASA
Jet Propulsion Laboratory
27. Strategy 5: Migrate Existing Apps to the Cloud
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
App
Migrated core
business
applications for
secure global access
Reduced costs
Focused resources
Improved availability
Migrated public facing
web properties with
large bursts of traffic
from 38,000 visitors to
150,000 a day
Improved disaster
recovery, handled
major event spikes
in usage, and 40%
less expensive
28. Strategy 6: All In
Built nearly 200
applications
leveraging diverse
data sets as a
shared data source
Campaign website
Donation processing
Data analytics
Enabled thousands of
volunteers to make
millions of calls to voters
in last four days of
campaign
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
29. Many Organizations Worry That These Are the Only Two Choices
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
Build a
“private”
cloud
Rip everything out
and move to
AWS
#1 #2
30. The Good News is that Cloud Isn’t an “All
or Nothing” Choice
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
Legacy
Data Centers
On-Premises
Resources
Cloud
Resources
Integration
31. Integrating AWS with On-Premises Infrastructure
Active Directory
Network Configuration
Encryption
Backup Appliances
Your On-Premises
Apps
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
Legacy
Data Centers
Users & Access Rules (IAM)
Your Private Network (VPC)
Encryption (S3, RDS, HSM)
Backups (Storage Gateway)
Your Cloud Apps
AWS Direct Connect
32. Engage with us if…
1. You are faced with growing mission requirements without increased budget or staff
2. You need to quickly create a new public website or application
3. You’re facing a tech refresh in the next 12-18 months
4. You need to add data center capacity for your growing workloads
5. You’re considering outsourcing part or all of your IT environment
6. You’re looking to turn data into actionable information
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014
33. AWS Government, Education, and Nonprofits Symposium
Washington, DC | June 24, 2014 - June 26, 2014
Thank You
Chris Hayman
hayman@amazon.com
AWS Government, Education, and Nonprofits Symposium
London | 21st October 2014