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AWS Government, Education, and Nonprofits Symposium 
London October 21st 2014 
Introduction to AWS Cloud 
Chris Hayman 
hayman@amazon.com 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
AWS Introduction 
Why are organizations choosing AWS? 
What are organizations using AWS for? 
How are organizations getting started with AWS? 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
What is Cloud Computing? 
The on-demand delivery of IT resources via the Internet 
with pay-as-you-go pricing. 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Why Are Customers Adopting 
Cloud Computing? 
Seven main benefits seen across customers in virtually 
every industry. 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Why Are Customers Adopting 
Cloud Computing? 
1. Replace upfront capital expense with low variable cost 
2. Lower variable costs than companies can do themselves 
3. Pricing model choice to support variable and stable workloads 
4. Drive down IT staff costs: up-front and ongoing 
5. Premium security spec at non-premium prices 
6. Highly available workloads for a fraction of the cost 
7. Save more money as you grow bigger 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Amazon SES 
AWS Elastic 
Beanstalk 
Elastic Load 
Amazon SNS 
Balancing Amazon 
AWS Identity 
& Access 
Management 
ElastiCache 
AWS Storage 
Gateway 
Amazon 
Dynamo DB 
Amazon 
CloudSearch 
Amazon Glacier 
Amazon Elastic 
Transcoder 
AWS OpsWorks 
Amazon 
CloudHSM 
Amazon 
AppStream 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
Amazon EBS 
Auto Scaling 
Amazon VPC 
Amazon RDS 
2008 2009 2010 2011 
AWS 
CloudFormation 
AWS Direct 
Connect 
GovCloud 
Amazon SWF 
Amazon Route 53 
Amazon Redshift 
Amazon 
CloudTrail 
Amazon 
WorkSpaces 
Amazon Kinesis 
AWS Data 
Pipeline 
2012 2013 
Since inception AWS has: 
• Released 896 new services and features 
• Introduced over 35 major new services 
• Announced 45 price reductions 
Amazon Mobile 
2014 
Analytics 
*as of July 12, 2014 
Amazon 
CloudFront 
Amazon Cognito 
Amazon Zocalo 
AWS Pace of Innovation
Each day AWS adds the 
equivalent server capacity to 
power Amazon when it was a 
global, $7B annual revenue 
e-commerce enterprise 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
(circa 2004)
AWS Global Infrastructure 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
10 Regions 
25 Availability Zones 
52 Edge Locations
Used by Government Agencies & Educational Institutions Worldwide 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
AWS Partners Focused on Public Sector 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Gartner Magic Quadrant for Cloud IaaS 
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a 
larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or 
service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research 
organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular 
purpose. 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
AWS Introduction 
Why are organisations choosing AWS? 
What are organisations using AWS for? 
How are organisations getting started with AWS? 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Architected for Enterprise Security Requirements 
Certifications and 
accreditations for workloads 
that matter 
AWS CloudTrail - AWS API 
call logging for governance & 
compliance 
Log and review 
user activity 
Stores data in S3, 
or archive to 
Glacier 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Lower Costs with AWS Up-Front and Increase Savings as 
Your Usage Grows 
1 
Replace up-front 
capital expense with 
low variable cost 
“Average of 400 servers 
replaced per customer” 
Economies of scale 
allow us to continually 
Source: IDC Whitepaper, sponsored by 
Amazon, “The Business Value of Amazon 
Web Services Accelerates Over Time.” 
lower costs 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
July 2012 
2 
45 Price 
Reductions 
3 
Pricing model choice 
to support variable & 
stable workloads 
4 
Save more money as 
you grow bigger 
On-demand 
Reserved 
Spot 
Tiered Pricing 
Volume Discounts 
Custom Pricing
Increased agility has 
become the #1 reason 
organizations use the AWS 
cloud 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Organizations Can’t Afford to Be Slow 
AWS: 
Infrastructure in minutes 
Add New Dev Environment 
Add New Prod Environment 
Add New Environment in Japan 
Add 1,000 Servers 
Remove 1,000 Servers 
Deploy 1 PB Data Warehouse 
Shut down 1 PB Data Warehouse 
Old World: 
Infrastructure in weeks 
Everything changes with this kind of agility 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
A Culture of Innovation: Experiment Often & 
Fail without Risk 
On-Premises 
Experiment infrequently 
Failure is expensive 
Less innovation 
Experiment often 
Fail quickly at a low cost 
More innovation 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
$ Millions 
Nearly $0
AWS Introduction 
Why are organisations choosing AWS? 
What are organisations using AWS for? 
How are organisations getting started with AWS? 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Government Use Cases on AWS 
Development and Test 
Enterprise Applications 
Big Data and High Performance Computing (HPC) 
Storage, Backup, and Archival 
Disaster Recovery 
Web, Mobile, and Social Apps 
Virtual Desktops 
Data Center Migrations 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Enterprise Applications 
• Amazon RDS for Oracle 
provides managed Oracle 
database deployments 
• Oracle Applications are fully 
supported on AWS 
• Oracle licenses owned by 
customers are fully portable 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
to AWS 
• AWS is an SAP-certified 
Global Cloud Services 
Partner and Global 
Technology Partner 
• Most SAP products are now 
certified for production 
deployment on AWS 
• Full, licensed Windows 
Server OS on AWS 
• Easily install services that 
you know - AD, SCOM, 
SQL, Exchange, 
SharePoint 
• Use your existing MS 
licenses on AWS using 
BYOL
AWS Introduction 
Why are organisations choosing AWS? 
What are organisations using AWS for? 
How are organisations getting started with 
AWS? 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Strategy 1: Cloud for Development & Test Environments 
ArcGIS Oracle Enterprise 
Applications 
Large Scale Education 
Application 
Expanded data storage quickly 
100% reliability over 18 months 
Cost savings Reduced test 
environment costs 
Aggressive testing to 
prepare for more than 18M 
youth coding on their 
website in a week, with a 
peak load of 330K 
concurrent users 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Strategy 2: Build New Apps in the Cloud 
Faster to build 
Easier to manage 
Less expensive to run 
Distributed 
architectures 
for high availability 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
Financial 
record 
archiving 
App 
streaming 
Global deals 
engine 
Video 
streaming 
Crowdsourced 
Supercomputing 
Massive Online 
platform 
Genomic 
research 
Citizen social 
app 
Open geographic 
data 
Web 
applications 
Geographic 
Information Systems 
Genomics and 
cancer research
Strategy 3: Use Cloud to Make On-Premises Apps Better 
Elastic Map 
Reduce 
Amazon 
Redshift 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
Legacy 
Data Centers 
App 1 
App 2 
App 3 
… 
App N 
Analytics 
Back up 
AWS 
Storage 
Gateway 
Amazon S3
Strategy 3: Use Cloud to Make On-Premises Apps Better 
Big Data Analytics Big Data Analytics 
and Collaboration 
Rapid deployment of analytics 
engine 
Export operational data 
to AWS for analytics 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
processing 
Post “flash crash” 
forensics on EC2 
Collaboration 
platform for SEC 
Mining social media for 
early warnings of food and 
drug safety issues on 
accelerated timeline
Strategy 4: Cloud Apps that Integrate with On-Premises Apps 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
On-Premises 
Data Centers 
Hybrid 
App 
NASA scientists share 
large, complex data 
sets from projects, like 
robotic articulation 
calculations and 
exploration of the Arctic 
climate on demand 
across the globe. 
Sophisticated load 
balancing includes cost 
analysis for optimal 
workload routing 
NASA 
Jet Propulsion Laboratory
Strategy 5: Migrate Existing Apps to the Cloud 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
App 
Migrated core 
business 
applications for 
secure global access 
Reduced costs 
Focused resources 
Improved availability 
Migrated public facing 
web properties with 
large bursts of traffic 
from 38,000 visitors to 
150,000 a day 
Improved disaster 
recovery, handled 
major event spikes 
in usage, and 40% 
less expensive
Strategy 6: All In 
Built nearly 200 
applications 
leveraging diverse 
data sets as a 
shared data source 
Campaign website 
Donation processing 
Data analytics 
Enabled thousands of 
volunteers to make 
millions of calls to voters 
in last four days of 
campaign 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
Many Organizations Worry That These Are the Only Two Choices 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
Build a 
“private” 
cloud 
Rip everything out 
and move to 
AWS 
#1 #2
The Good News is that Cloud Isn’t an “All 
or Nothing” Choice 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
Legacy 
Data Centers 
On-Premises 
Resources 
Cloud 
Resources 
Integration
Integrating AWS with On-Premises Infrastructure 
Active Directory 
Network Configuration 
Encryption 
Backup Appliances 
Your On-Premises 
Apps 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014 
Legacy 
Data Centers 
Users & Access Rules (IAM) 
Your Private Network (VPC) 
Encryption (S3, RDS, HSM) 
Backups (Storage Gateway) 
Your Cloud Apps 
AWS Direct Connect
Engage with us if… 
1. You are faced with growing mission requirements without increased budget or staff 
2. You need to quickly create a new public website or application 
3. You’re facing a tech refresh in the next 12-18 months 
4. You need to add data center capacity for your growing workloads 
5. You’re considering outsourcing part or all of your IT environment 
6. You’re looking to turn data into actionable information 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014
AWS Government, Education, and Nonprofits Symposium 
Washington, DC | June 24, 2014 - June 26, 2014 
Thank You 
Chris Hayman 
hayman@amazon.com 
AWS Government, Education, and Nonprofits Symposium 
London | 21st October 2014

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Welcome to the AWS Cloud

  • 1. AWS Government, Education, and Nonprofits Symposium London October 21st 2014 Introduction to AWS Cloud Chris Hayman hayman@amazon.com AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 2. AWS Introduction Why are organizations choosing AWS? What are organizations using AWS for? How are organizations getting started with AWS? AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 3. What is Cloud Computing? The on-demand delivery of IT resources via the Internet with pay-as-you-go pricing. AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 4. Why Are Customers Adopting Cloud Computing? Seven main benefits seen across customers in virtually every industry. AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 5. Why Are Customers Adopting Cloud Computing? 1. Replace upfront capital expense with low variable cost 2. Lower variable costs than companies can do themselves 3. Pricing model choice to support variable and stable workloads 4. Drive down IT staff costs: up-front and ongoing 5. Premium security spec at non-premium prices 6. Highly available workloads for a fraction of the cost 7. Save more money as you grow bigger AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 6. Amazon SES AWS Elastic Beanstalk Elastic Load Amazon SNS Balancing Amazon AWS Identity & Access Management ElastiCache AWS Storage Gateway Amazon Dynamo DB Amazon CloudSearch Amazon Glacier Amazon Elastic Transcoder AWS OpsWorks Amazon CloudHSM Amazon AppStream AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 Amazon EBS Auto Scaling Amazon VPC Amazon RDS 2008 2009 2010 2011 AWS CloudFormation AWS Direct Connect GovCloud Amazon SWF Amazon Route 53 Amazon Redshift Amazon CloudTrail Amazon WorkSpaces Amazon Kinesis AWS Data Pipeline 2012 2013 Since inception AWS has: • Released 896 new services and features • Introduced over 35 major new services • Announced 45 price reductions Amazon Mobile 2014 Analytics *as of July 12, 2014 Amazon CloudFront Amazon Cognito Amazon Zocalo AWS Pace of Innovation
  • 7. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $7B annual revenue e-commerce enterprise AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 (circa 2004)
  • 8. AWS Global Infrastructure AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 10 Regions 25 Availability Zones 52 Edge Locations
  • 9. Used by Government Agencies & Educational Institutions Worldwide AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 10. AWS Partners Focused on Public Sector AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 11. Gartner Magic Quadrant for Cloud IaaS Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 12. AWS Introduction Why are organisations choosing AWS? What are organisations using AWS for? How are organisations getting started with AWS? AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 13. Architected for Enterprise Security Requirements Certifications and accreditations for workloads that matter AWS CloudTrail - AWS API call logging for governance & compliance Log and review user activity Stores data in S3, or archive to Glacier AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 14. Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows 1 Replace up-front capital expense with low variable cost “Average of 400 servers replaced per customer” Economies of scale allow us to continually Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” lower costs AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 July 2012 2 45 Price Reductions 3 Pricing model choice to support variable & stable workloads 4 Save more money as you grow bigger On-demand Reserved Spot Tiered Pricing Volume Discounts Custom Pricing
  • 15. Increased agility has become the #1 reason organizations use the AWS cloud AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 16. Organizations Can’t Afford to Be Slow AWS: Infrastructure in minutes Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse Old World: Infrastructure in weeks Everything changes with this kind of agility AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 17. A Culture of Innovation: Experiment Often & Fail without Risk On-Premises Experiment infrequently Failure is expensive Less innovation Experiment often Fail quickly at a low cost More innovation AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 $ Millions Nearly $0
  • 18. AWS Introduction Why are organisations choosing AWS? What are organisations using AWS for? How are organisations getting started with AWS? AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 19. Government Use Cases on AWS Development and Test Enterprise Applications Big Data and High Performance Computing (HPC) Storage, Backup, and Archival Disaster Recovery Web, Mobile, and Social Apps Virtual Desktops Data Center Migrations AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 20. Enterprise Applications • Amazon RDS for Oracle provides managed Oracle database deployments • Oracle Applications are fully supported on AWS • Oracle licenses owned by customers are fully portable AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 to AWS • AWS is an SAP-certified Global Cloud Services Partner and Global Technology Partner • Most SAP products are now certified for production deployment on AWS • Full, licensed Windows Server OS on AWS • Easily install services that you know - AD, SCOM, SQL, Exchange, SharePoint • Use your existing MS licenses on AWS using BYOL
  • 21. AWS Introduction Why are organisations choosing AWS? What are organisations using AWS for? How are organisations getting started with AWS? AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 22. Strategy 1: Cloud for Development & Test Environments ArcGIS Oracle Enterprise Applications Large Scale Education Application Expanded data storage quickly 100% reliability over 18 months Cost savings Reduced test environment costs Aggressive testing to prepare for more than 18M youth coding on their website in a week, with a peak load of 330K concurrent users AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 23. Strategy 2: Build New Apps in the Cloud Faster to build Easier to manage Less expensive to run Distributed architectures for high availability AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 Financial record archiving App streaming Global deals engine Video streaming Crowdsourced Supercomputing Massive Online platform Genomic research Citizen social app Open geographic data Web applications Geographic Information Systems Genomics and cancer research
  • 24. Strategy 3: Use Cloud to Make On-Premises Apps Better Elastic Map Reduce Amazon Redshift AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 Legacy Data Centers App 1 App 2 App 3 … App N Analytics Back up AWS Storage Gateway Amazon S3
  • 25. Strategy 3: Use Cloud to Make On-Premises Apps Better Big Data Analytics Big Data Analytics and Collaboration Rapid deployment of analytics engine Export operational data to AWS for analytics AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 processing Post “flash crash” forensics on EC2 Collaboration platform for SEC Mining social media for early warnings of food and drug safety issues on accelerated timeline
  • 26. Strategy 4: Cloud Apps that Integrate with On-Premises Apps AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 On-Premises Data Centers Hybrid App NASA scientists share large, complex data sets from projects, like robotic articulation calculations and exploration of the Arctic climate on demand across the globe. Sophisticated load balancing includes cost analysis for optimal workload routing NASA Jet Propulsion Laboratory
  • 27. Strategy 5: Migrate Existing Apps to the Cloud AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 App Migrated core business applications for secure global access Reduced costs Focused resources Improved availability Migrated public facing web properties with large bursts of traffic from 38,000 visitors to 150,000 a day Improved disaster recovery, handled major event spikes in usage, and 40% less expensive
  • 28. Strategy 6: All In Built nearly 200 applications leveraging diverse data sets as a shared data source Campaign website Donation processing Data analytics Enabled thousands of volunteers to make millions of calls to voters in last four days of campaign AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 29. Many Organizations Worry That These Are the Only Two Choices AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 Build a “private” cloud Rip everything out and move to AWS #1 #2
  • 30. The Good News is that Cloud Isn’t an “All or Nothing” Choice AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 Legacy Data Centers On-Premises Resources Cloud Resources Integration
  • 31. Integrating AWS with On-Premises Infrastructure Active Directory Network Configuration Encryption Backup Appliances Your On-Premises Apps AWS Government, Education, and Nonprofits Symposium London | 21st October 2014 Legacy Data Centers Users & Access Rules (IAM) Your Private Network (VPC) Encryption (S3, RDS, HSM) Backups (Storage Gateway) Your Cloud Apps AWS Direct Connect
  • 32. Engage with us if… 1. You are faced with growing mission requirements without increased budget or staff 2. You need to quickly create a new public website or application 3. You’re facing a tech refresh in the next 12-18 months 4. You need to add data center capacity for your growing workloads 5. You’re considering outsourcing part or all of your IT environment 6. You’re looking to turn data into actionable information AWS Government, Education, and Nonprofits Symposium London | 21st October 2014
  • 33. AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014 Thank You Chris Hayman hayman@amazon.com AWS Government, Education, and Nonprofits Symposium London | 21st October 2014