Ignite eCommerce growth with AWS
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This document discusses how e-commerce companies can leverage Amazon Web Services (AWS) to optimize their online businesses. It provides examples of how companies like Zalora, MyDress, and Xiaomi have used AWS solutions like Route 53, CloudFront, DynamoDB, and Auto Scaling to improve performance, scalability, and resilience during peak periods. The document also outlines security best practices and tools on AWS like WAF, IAM, and encryption services that help businesses meet compliance standards like PCI.
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Ignite eCommerce growth with AWS
- 1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Dickson Yue, Solutons Architect 20 May 電子商務雲端新戰場 產業議程 - 電子商務、數位媒體與行銷
- 2. CELEBRATING THE 10TH ANNIVERSARY OF AMAZON WEB SERVICES
- 4. Global shoppers http://www.pwc.com/gx/en/industries/retail-consumer/global-total-retail.html The two highest-earnings income brackets in each of our surveyed countries plan to purchase from an out-of-country online retailer in the next 12 months for better prices
- 5. “Every 100ms delay costs. 1% of sales”
- 6. Amazon Route 53 is designed to automatically route your users to the optimal location depending on network conditions 54 edge locations DNS : myshop.com ? : myshop.com ? : myshop.com ?
- 7. Choose a region near to the majority of your customers to reduce data latency in your applications 54 edge locations 12 regions
- 8. Distribute content to end users with low latency, high data transfer speeds with CDN - Amazon CloudFront 54 edge locations 12 regions Serve from edge Serve from origin
- 9. To further optimized for China user experience, provision a separate stack for China for the best performance 54 edge locations 12 regions
- 10. Mobile Commerce http://www.verifi.com/wp-content/uploads/2015/03/Verifi_State-of- Mobile_FINALweb.pdf Goldman Sachs predicts that mobile commerce will account for almost half of all e-commerce by 2018 http://www.pwc.com/gx/en/industries/retail-consumer/global-total-retail.html
- 12. Demand Q1 Q2 Q3 Q4 1X Users 3X Users 6X Users Time Demand On premise AWS AWS的資源能無縫滿足業務需求
- 13. DNS User CDN Magento RDS DB Backup Storage S3 Magento Admin Office VPN Private subnet Public subnet Availability Zone Private subnet
- 14. Amazon Route 53 User Amazon CloudFront Magento RDS Master (Multi-AZ) Elastic Load Balancer RDS Slave (Multi-AZ) Magento Availability Zone Availability Zone Backup Storage Static website *.html, *.js *.css *.jpg *.mp4 S3 Magento Admin Private subnetOffice VPN
- 15. Amazon Route 53 User Amazon CloudFront Magento RDS Master (Multi-AZ) Elastic Load Balancer RDS Slave (Multi-AZ) Magento Availability Zone Availability Zone Backup Storage Static website *.html, *.js *.css *.jpg *.mp4 S3 Redis Read Replica Redis Master Magento Admin Private subnetOffice VPN
- 16. Magento Master Slave Master Slave Master Slave
- 17. Amazon Route 53 User Amazon CloudFront Magento RDS Master (Multi-AZ) Elastic Load Balancer RDS Slave (Multi-AZ) Magento Availability Zone Availability Zone Backup Storage Static website *.html, *.js *.css *.jpg *.mp4 S3 Redis Read Replica Redis Master RDS Read Replica RDS Read Replica MagentoMagento Magento Admin Private subnetOffice VPN
- 19. 4M customers 7M visits weekly 11M mobile app download 2M orders shipped in Q4 2015
- 20. Before • Platform fully hosted in a physical DC in Hong Kong • Average capacity utilization 10% • Living dangerously during peak • Lead-time for adding peak capacity – 10 days ZALORA cloud journey After • Redshift for click stream analysis • “Double 12”: China's Cyber Monday 6X • Live migration in 30 days for all 8 sites • Average 40% utilization; • 4X capacity increase in 15 mins
- 21. ” “ Zalora Increases Capacity by up to 150% Using AWS Founded in 2012, Zalora is a one-stop online fashion retailer in South East Asia and Australasia. Karthik Subramanian Chief Technology Officer, Zalora ” “ • Zalora needed a scalable, cost-effective infrastructure to support long-term expansion plans • The business is running its Australian and Taiwan websites on AWS • Increased capacity by 150 percent during sale periods • Supported 30 million unique users per month • Brought new products to market up to three times faster AWS is focused on innovation and on making life easier for technology people. It’s in their DNA.
- 22. Promotion at scale Flash Sale Pre-Order Thanksgiving-Black Friday weekend Cyber Monday Single’s day 光棍節 双十二
- 24. Promotion at scale Amazon DynamoDB Web DMZ public subnet Cache Private private subnet CDN Edge Lambda CDN Edge WAF WAF X • Bad request 4xx 5xx • Rate limit • SQLI XSS Static website *.html, *.js *.css *.jpg *.mp4 S3
- 25. Simulation Amazon DynamoDB Web DMZ public subnet Cache Private private subnet CDN Edge Lambda CDN Edge WAF WAF X • Bad request 4xx 5xx • Rate limit • SQLI XSS Static website *.html, *.js *.css *.jpg *.mp4 S3 @200km/s @60km/s jmeter jmeter
- 26. Regular montly • Monthly ~750 hrs • Web 1X traffic • C4 large X 4 instance • Cost • 4 X 750 • = 3000 instances hrs TCO Flash sale • Once off 12 hrs • Web 10X traffic • C4 large X 40 instance • Cost • 40 X 24 • = 960 instances hrs 10X traffic 32% monthly cost
- 29. Every customer gets the same AWS security foundations AWS maintains a formal control environment • SOC 1 (SSAE 16 & ISAE 3402) Type II (was SAS70) • SOC 2 Type II and public SOC 3 report • ISO 27001, 9001 Certifications • Certified PCI DSS Level 1 Service Provider • FedRAMP Certification • HIPAA and MPAA capable AWS Foundation Services Compute Storage Database Networking AWS Global Infrastructure Regions Availability Zones Edge Locations
- 30. PCI Compliance service Auto Scaling AWS CloudFormation Amazon CloudFront AWS CloudHSM AWS CloudTrail AWS Direct Connect Amazon DynamoDB AWS Elastic Beanstalk Amazon Elastic Block Store (EBS) Amazon Elastic Compute Cloud (EC2) Elastic Load Balancing (ELB) Amazon Elastic MapReduce (EMR) Amazon Glacier AWS Key Management Service (KMS) AWS Identity and Access Management (IAM) Amazon Redshift Amazon Relational Database Service (RDS) Amazon Route 53 Amazon SimpleDB Amazon Simple Storage Service (S3) Amazon Simple Queue Service (SQS) Amazon Simple Workflow Service (SWF) Amazon Virtual Private Cloud (VPC) 支援商家或服務提供者處理、儲存和傳輸信用卡資料的服務已經過 驗證，符合 PCI 標準。這些服務包含：
- 31. Mitigate attacks ELB DMZ public subnet CloudFront Edge Location WAF / Proxy private subnet Attack users WAF ELB Auto Scaling frontend servers private subnet web app server AWS WAF
- 32. Encryption & Key Mgmt Server & Endpoint Protection Application Security Vulnerability & Pen Testing Advanced Threat Analytics Identity and Access Mgmt Network Security AWS Marketplace: One-stop shop for security tools
- 33. Amazon Certification Manager Amazon Confidential • Provision SSL/TLS certificates from Amazon for use with AWS resources • Elastic Load Balancing • Amazon CloudFront distributions • AWS handles the muck • Key pair and CSR generation • Managed renewal and deployment • Domain validation via email
- 34. Support for both SSL and HTTPs is provided SSL Negotiation Policies provide selection of ciphers and protocols that adhere to the latest industry best practices Optimized for balance between security and client connectivity, as testing with Amazon.com traffic SSL on ELB
- 35. Within 24 hours, 62% of load balancers migrated to the latest SSL Negotiation Policy, disabling SSLv3. POODLE SSLv3
- 36. ” “ MyDress helps enable fashion labels in Japan, Korea, and Taiwan to sell clothes and accessories to customers in Hong Kong online. 使用AWS，我們並不需 要購足足夠的硬體來應 付尖峰需求，而在平時 閒置. Edman Hung IT Manager, Mydress ” “ • MyDress一開始使用實體資料中心，但是難以支撐快 速業務增長的需求，2014年的一次DDoS攻擊導致服 務4小時不可用，業務流失高達52% • 基於Magento的電商平台需要一個高可用、安全、可 延展和高性能的基礎設施平台，並能支持促銷等彈性 業務需求 • 使用AWS節省新台幣$2,200,000 (US$77,350)
- 37. AWS Platform For eCommerce App Backend API Gateway Lambda CDN CloudFront Mobile Apps Analytics RedShift Data Storage S3 Machine Learning Machine Learning DynamoDB AWS Global Infrastructure APN Partner Solutions Kinesis Mobile Push EMR Mobile Analytics Device farm Cache Memcache Redis Web Load balancer Compute Auto scaling Networking DNS Virtual private network RDS MySQL RDS Oracle AWS WAF