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OOYALA

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Accelerating OTT Video Delivery and OOYALA - Modernising Media Logistics with Cloud-based Video Infrastructure

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OOYALA

  1. 1. Accelerating OTT Delivery / Modernising Media Logistics (content production) Barry Hartman Product Director, Media Logistics Ooyala
  2. 2. 2 Ooyala - Global Scale, Local Expertise Ooyala is an independent subsidiary of Telstra, one of the world’s largest telecommunications and IT services companies. With a presence in dozens of major cities around the world, Ooyala helps customers win at a global and local level. 500+ CUSTOMERS WORLDWIDE 220M UNIQUE MONTHLY VIEWERS SERVING OVER 1.5B VIDEO ADS PER MONTH Silicon Valley (HQ) • New York • Dallas • Guadalajara • Stockholm • London • Paris • Madrid • Cologne • Singapore • Tokyo • Sydney
  3. 3. 3 Ooyala Product Line Production Media Logistics Workflow orchestration Automation to reduce risk MAM On-prem, Private cloud, Hybrid Distribution/Delivery Video Analytics Multi-dimensional Real-time API OTT / OVP AVOD, SVOD, TVOD VOD, DRM, Live Personalisation/Recommen dations Analytics End to end workflow Monetization Ad Tech Dynamic Ad Insertion Campaign management Video SSP Programmatic/Addressable TV Anti-Ad Blocking DATA
  4. 4. $5 Billion More Choices Netflix’s 2016 original content budget “The disruption that we’ve all been talking about is happening right now. We’re seeing the breakdown of the traditional media landscape. The control and power is shifting into the hands of the consumer.” – Bob Bejan, global executive creative dir., AOL
  5. 5. 5 MULTI- PLATFORM MARKETS Expanding distribution channels Multiple geographies, languages, regulations, rights COMPLEXITY OF MEDIA MANAGEMENT Data continuity Leverage existing investments Linear & non-linear workflows ACCELERATING CHANGE Patchwork of new-legacy systems Executives want more visibility New everything content types/formats (8k, VR) revenue models distribution platforms devices Content Producers Navigating a Market in Transition
  6. 6. Accelerating OTT Video Delivery
  7. 7. 7 Live UI CMS Player/playback • Event Mgmt • Schedules • DVR • Live-to-VOD Archive • Slates • Thumbnails • Catch-up service • Monitoring Analytics Content ProtectionLive Workflow Desktop Apps Mobile web CDN Ooyala Live Elemental Live Encode Elemental Delta Repackaging manifest & ads proxy Ooyala Live Platform video segments ad decisioning other ad server integrations to follow per user ad call manifest request broadcast automation Elemental /AWS cloud-enabled Ooyala Live Self-Service Platform Accelerating OTT Video Delivery live feed
  8. 8. 8 Live UI CMS Player/playback • Event Mgmt • Schedules • DVR • Live-to-VOD Archive • Slates • Thumbnails • Catch-up service • Monitoring Analytics Content ProtectionLive Workflow Desktop Apps Mobile web CDN Ooyala Live manifest & ads proxy Ooyala Live Platform video segments ad decisioning other ad server integrations to follow per user ad call manifest request broadcast automation Elemental /AWS cloud-enabled Ooyala Live Self-Service Platform Accelerating OTT Video Delivery Elemental Live Encode live feed Elemental Delta Repackaging
  9. 9. Evolution of Ooyala VOD Transcoding source temp storage origin CDN playersencode ABR INGEST TRANSCODE DELIVERY PLAYBACK Ooyala OVP Workflow package (& encryption) package (& encryption) package (& encryption) Circa 2015 • Built on a collection of packaging resources from various 3rd parties • Ooyala’s own workflow system managing end-to-end process AND internal steps - Robust/Resilient - Tuned for VOD processing - Ooyala manages scaling
  10. 10. Evolution of Ooyala VOD Transcoding source temp storage origin CDN playersElemental Server Elemental Delta INGEST TRANSCODE DELIVERY PLAYBACK Ooyala OVP Workflow 2016 • Elemental Server /Delta replacing collection of resources • Elemental enables easy adoption of new standards, keeps transcoding stack fresh • Transition from static to dynamic packaging • Ooyala’s workflow system continues to manage the end-to-end
  11. 11. Modernising the Media Logistics Platform
  12. 12. PRODUCTION TOOLS Pre-Production and Commissioning Production Ingest and Import Post Production Archive and Storage Scheduling and Syndication PRODUCTION ASSET MANAGEMENT (PAM) HIERARCHICAL STORAGE MANAGEMENT (HSM) DIGITAL ASSET MANAGEMENT (DAM) MEDIA ASSET MANAGEMENT (MAM) BUSINESS MANAGEMENT SYSTEMS AUTOMATED LINEAR PLAYOUT SYSTEMS FILE DELIVERY WORKFLOW SOLUTIONS Video Production Workflow: Disconnected & Inefficient • Silos of operation • Lost metadata • Reduced content visibility and control • Little standardization across the supply chain • Time consuming, disconnected, manual processes—expensive to adapt
  13. 13. What is Ooyala Media Logistics • End-to-end asset management, workflow orchestration and analytics data • Focus on seamless media and data continuity, from creation to delivery • Coud-native (supports on-premis, stand-alone or hybrid) Pre-Production and Commissioning Scheduling and Syndication Production Ingest and Import Post Production Archive and Storage PRODUCTION TOOLS PRODUCTION ASSET MANAGEMENT (PAM) HIERARCHICAL STORAGE MANAGEMENT (HSM) DIGITAL ASSET MANAGEMENT (DAM) MEDIA ASSET MANAGEMENT (MAM) BUSINESS MANAGEMENT SYSTEMS AUTOMATED LINEAR PLAYOUT SYSTEMS FILE DELIVERY WORKFLOW SOLUTIONS Media Logistics Platform
  14. 14. Modernising the Media Logistics Platform Pre-Production and Commissioning Scheduling and Syndication Production Ingest and Import Post Production Archive and Storage Media Logistics Platform Scheduling and Syndication Post Production Archive and Storage • Transformation starts by using cloud storage to improve collaboration • Processes start to migrate to cloud, e.g., transcoding for distribution • Catalog of content archived to cloud enables leveraging cloud for future use Ooyala’s Mio supports on-premise, cloud, hybrid and enables transformation of the vidoe supply chain On-premise deployment Many new media/publishers fully in cloud today
  15. 15. 15 CHALLENGES Increase subscription value: • Generate more video content • Repurpose existing video content Efficiently improve collaboration between offices Hide Mio and use of cloud-storage for video producers and content operators SOLUTION Mio & AWS integrate under the the Adobe UX Users collaborate within a single system Commissioning, Production, Post-Production, Compliance, Auditing and Quality Control Camera operators easily ingest, label new video content Editors instantly curate new clips and know their origin Edit Suite London Edit Suite New York Edit Suite Milan Financial Times
  16. 16. Thank You!

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