Don't miss Amazon Launchpad's first time in Israel! Come learn about this unique program that showcases innovative products from startups like yours to millions of Amazon customers. Our team will be available on both days between 13:30 - 18:00 to answer all of your questions.

1. Click here

2. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Make Amazon the destination for customers seeking new,
unique, and innovative products
Provide startups access to Amazon’s unique services to
help them build, launch, & scale their brand.
Why is Amazon doing this?
“Amazon Launchpad revolutionizes
the path to market for hardware
startups. Through our participation,
we have been able to focus on our
product knowing that we can access
Amazon’s world-class infrastructure
for distribution and marketing.”
Tomi Pierucci
Co-Founder and President, Bluesmart
“Amazon Launchpad allows
startups to quickly launch
and get results on Amazon.
Robust product profiles,
marketing support, and
sales – at startup speeds.”
Mike Del Ponte
Founder and CEO, Soma
Amazon Confidential

3. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
LAUNCH FASTER
Amazon helps you get to
market quickly, from account
setup to your first sale.
GET DISCOVERED
Wide range of marketing support
& PR opportunities to help your
products get discovered.
GO GLOBAL
Opportunity to expand globally*,
with access to world-class
fulfillment, customer service, and
Amazon Prime.
BUILD YOUR BRAND
Showcase unique content to
tell your story and connect with
potential customers.
Amazon Confidential
Amazon Launchpad – Designed for startups
* Global expansion for eligible startups only. Talk with your Amazon Launchpad
representative to discuss specific opportunities and support to go global.

4. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Who can join
Amazon Launchpad?
Amazon Confidential

5. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Eligibility requirements
1. Received external funding^
• Incubators, Accelerators, Venture Capital, Crowdfunding Platforms OR
Government Program Recognition
2. Product is physical
• Hardware, Food & Drink, Clothing/Apparel, Accessories, etc.
3. Product is available
• Ready to ship OR Manufacturing in process (available within 30 days)
Anki OVERDRIVE
Starter Kit
Petzi Treat Cam
Soma Sustainable
Pitcher
Click & Grow Indoor
Smart Herb Garden
Amazon Confidential
Mars Levitation
Bluetooth Speaker
^Exceptions may apply; we encourage applications from all startups.

6. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
2016 Program Update
Amazon Confidential

7. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
600 Startups
launched
Products in
store
VCs, incubators,
crowdfunding
sites in network
100
1500
Amazon Confidential
+
+
+
Our Global Footprint

8. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Why Join?
Amazon Confidential

9. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Examples of general benefits from Amazon
Benefit Description
Amazon search optimization
Amazon invests strategically in efforts including SEO and paid search
ads to increase customer traffic and enhance product discoverability.
On-site recommendations
Inclusion in automatically generated widgets across Amazon, such as
“Customers Who Viewed This Item Also Viewed” or “Recommended
Items for You”.
Email generation Automated emails sent to relevant customers.
Today’s Deals (Promotions)
Access to run various types of deals to drive discoverability,
awareness, and sales.
Amazon Confidential

10. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Benefits from Amazon Launchpad
Benefit Description
Store presence
Inclusion in the Amazon Launchpad store, our curated one-stop destination to help customers
find products from entrepreneurial companies.
Marketing via
Amazon
Channels
Select startups can benefit from on-site merchandising (including collections such as "New
Releases“, exposure on Amazon homepage, and participation in cross-site events such as
Prime Day) and from potential exposure via social media, email, and associates.
PR
Amazon Launchpad’s program-wide PR efforts can drive program awareness and deliver
customer traffic to the store, thereby benefitting startups who are in the program.
Amazon Confidential

11. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Benefits from Amazon Launchpad
Benefit Description
Advertising on
Amazon
Amazon Launchpad credits (10x the standard Amazon credit) for Sponsored Products, a pay-
per-click advertising program that aims to boost your product’s visibility. Reporting includes
real-time metrics, providing you the opportunity to monitor and optimize your performance.
Enhanced A+
content
Unique product page experience with enhanced product imagery, video uploads, and full Q/A
section allowing you to tell your startup story. Optimized A+ content can help boost
performance of your products in Amazon search results and external search engines.
Video in listing
Product video featured in search results, offering opportunities for increased customer
engagement with your product and potential conversion.
Affiliate program
referrals
Get set up as an Amazon Affiliate to receive a commission for qualified purchases; access to
“Buy on Amazon Launchpad” banner to drive traffic to your product page.
Seller
development
Dedicated point of contact including access to Amazon Launchpad plan designed to help you
launch (and grow) your products on Amazon.
Support to
go global
For qualifying products and in supported locales, Amazon Launchpad can provide you with
support to take your product to new countries.
Amazon Confidential

12. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Access to enhanced content on product pages
Amazon Confidential
Information-rich product detail pages including “About the
Startup” section to aid in branding and story-telling

13. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Tell your story with dedicated video placements
Amazon Confidential
Online retail shoppers are up
to 64% more likely to buy after
watching a video.
U.S. eMarketer, 2013
64%
Incorporation of high-quality product images and video drives conversion

14. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Program Successes &
Stories
Amazon Confidential

15. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
We’re making the news, across the world
500+ articles and counting about our launches and startup success
stories
Amazon Confidential

16. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Amazon Launchpad products - examples from
amazon.co.uk
Amazon Confidential
Exploding Kittens
#3 seller* in Toys and Games
Deal of the Day on Amazon Prime Day (in July
2016)
Singlecue by EyeSight
Touch-free smart device for your
home.
Launched in US, UK, FR, DE.
Sphero BB-8
Droid
#1 Best Seller*
in Robot Kits
*As of June 2016

17. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Example impact of Amazon Launchpad in US –
case study from vendors on amazon.com
Amazon Confidential
Amazon compared over 100 products in
Amazon Launchpad with a control group of
over 3,000 retail products outside the
program, released in the same time frame
and category. The Amazon Launchpad group
received an average of 46 times more traffic
and 37 times more sales than the control
group from July through November, 2015.
Amazon internal data
NOT ON AMAZON
LAUNCHPAD
ON AMAZON
LAUNCHPAD
TRAFFIC TO NEW
PRODUCTS FOR
AMAZON.COM VENDORS
For US vendors on
amazon.com, products in
Amazon Launchpad saw
46x more traffic than the
average new product.

18. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
How to Get Started
Amazon Confidential

19. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Getting started on Amazon Launchpad
Apply to
Amazon
Launchpad
Ship
inventory
Add A+
content
(high quality
video, images)
Complete
product
info
Register
as a
seller
Amazon Confidential

20. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
 www.amazon.co.uk/gp/launchpad/signup
 www.amazon.de/gp/launchpad/signup
 www.amazon.fr/gp/launchpad/signup
 www.amazon.cn/gp/launchpad/signup
 www.amazon.com/gp/launchpad/signup

21. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Want to launch on Amazon Launchpad in EU?
If your startup satisfies the eligibility criteria, you will need the below to launch
on Amazon Launchpad in UK, Germany and France
• You must be a registered brand owner (either the manufacturer or
authorized to represent the brand).
• You will need an EU VAT registration number
• You will need a Credit Card number and bank account number
Amazon Confidential

22. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Terms & Fees - UK
In addition to Amazon’s standard terms, the below
specifications are unique to Amazon Launchpad:
• Amazon Launchpad requires you to participate for a minimum of one year.
• All sales associated with your participating account are subject to a 5%
premium* (in addition to the standard category referral fees).
• For more information regarding the standard terms and category referral
fees, click here.
Amazon Confidential
* The participation fee and associated terms and conditions may vary by marketplace.

23. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Amazon Launchpad Startup Spotlight: Bragi
The Story
“The Dash” Bluetooth wireless in-ear headphones seek to change the
game in wearable audio technology. Enabled with smart biometric
tracking to help you keep your ear on performance while running,
cycling, or swimming.
Bragi utilized three-dimensional scans of hundreds of ears to finalize
four shape designs to provide the ultimate comfort.
Amazon Confidential
Amazon Launchpad Support
Amazon Story video, produced at Bragi’s Munich-based office, was featured on
Amazon.de homepage and YouTube page.
Treated as our premier German-based startup; highlighted in external PR,
provided access to top German media outlets, and invited to be a keynote
speaker at our Berlin launch event.
Launched into four Amazon Launchpad countries, providing them access to
Amazon customers worldwide.

24. AMAZON.COM CONFIDENTIAL
© 2015 Amazon.com, Inc. or its affiliates
Amazon Story - Bragi
Amazon Confidential
Click the image to view the video (requires web connectivity)
If video player does not work, click here.