Successful cross-border start-up through Amazon Launchpad Program

1. 亚马逊发明家项目介绍
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Amazon Launchpad
Design for Startups

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Global B2C E-commerce Sales
Total online sales of goods and services of countries covered, 2012 -2016
Source: Ecommerce Foundation 2016

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Global B2C E- commerce 2015 Market Share
North America
$ 573b P 78%
Europe
$ 446b P 75%
Asia-Pacific
$ 1,057b P 39%
Latin America
$ 26b P 56%
World
$ 2273b P 45%
Source: Ecommerce Foundation 2016 $ E-commerce turnover

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Share of Top 10 Countries in 2015
Source: Ecommerce Foundation 2016

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Cross Border E-commerce in China
Source: 中國電子商務研究中心(100EC.CN)發布《2015年度中國電子商務市場數據監測報告》

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Cross Border E-commerce in China
Source: 中國電子商務研究中心(100EC.CN)發布《2015年度中國電子商務市場數據監測報告》

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How Startup Capture the Trend?

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What’s the pain point of startup?
You have a great idea.
You’ve gotten funding.
You’ve built something.
Now the hard work of reaching customers begins.

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Startups’ Journey
Example: CN startup
• Over 3,650,000 startups established
in 2014. *
• Over 5,000 incubators in 2015
• Over 300 crowdfunding platforms in
2015
*source: 2015.06 国务院第93次常务会议《关于大力推
进大众创业万众创新若干政策措施的意见》

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Why Amazon is doing this?

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Global Vision
Make Amazon a great platform for startups to launch & grow
Make Amazon a cooler destination for customers to shop
Hi Jeff,
Thank you for starting Amazon Launchpad! I wanted to let you know that Amazon Launchpad has not only
changed my life but it has also changed the lives of all 20 of our employees.
Amazon Launchpad and the Launchpad team has made our dream of becoming a global company a
reality.
--- Peter Lee, CEO and co-founder of URB-E (Electric folding scooter)

12. 亚马逊发明家项目介绍
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How Launchpad Help Startups Grow Business

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Our Global Footprint
A unique global program to help startups market, sell, and deliver innovative
products to millions of Amazon customers across the Launchpad.

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Story Telling Page
Dedicated video Your BRAND story Rich product detail page

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Examples: Rocketbook Wave Smart Notebook

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Extra exposure to build awareness
I. Marketing

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Extra exposure to build awareness
II. PR event
5/10 open to Chinese startups 8/12 Amazon annual flagship event

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Fulfillment By Amazon
消費者喜歡亞馬遜物流的 3 大理由
1. 配送速度快
2. 標準化服務
3. 貨到付款
>>
仓储 订单处理 配送 客服
>> >>

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FBA Service Survey
Copyright © 2015 Amazon China. All rights reserved.

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Examples from Amazon.com

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Examples from Amazon.co.uk

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Examples from Amazon.cn

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Who we are looking for?
1. Product is physical
 Hardware, Food & Drink, Clothing/Apparel, Accessories, etc.
2. Received external funding*
 Incubators, Accelerators, Venture Capital, Crowdfunding Platforms OR Government
Program Recognition
3. Product is available
 Ready to ship Manufacturing in process (available within 30 days)
*Exceptions may apply; we encourage applications from all startups

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Tech + Design = Launchpad

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Join Us!
Follow Launchpad global footprint, apply to join each country by link!
China Launchpad www.amazon.cn/Launchpad/signup
United Stated Launchpad www.amazon.com/Launchpad/signup
United Kingdom Launchpad www.amazon.co.uk/Launchpad/signup
Germany Launchpad www.amazon.de/Launchpad/signup
France Launchpad www.amazon.fr/Launchpad/signup