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amazon
                                                                             web services


                                             AWS 101
  Clo u d Co mputing Seminar
                                         Simone Brunozzi
                         AWS Technology Evangelist, APAC




version 5.2.1   -   Apr 19th, 2012   -   By Simone Brunozzi   -   Optimized for 1280x960   -   © Amazon Web Services
[   Who is Amazon.com?   ]

            2
}
Consumer	
   b usiness


Seller	
   b usiness


IT	
  I nfrastructure	
  b usiness




[     Amazon.com’s three businesses      ]

                                     3
1)	
  Introduction	
  to	
  Cloud	
  Computing
2)	
  What	
  i s	
  Amazon	
  Web	
  S ervices?
3)	
  S uccess	
  stories
4)	
  What	
  i s	
  u nique	
  about	
  AWS?
5)	
  Demo
6)	
  Cloud	
  Computing	
  Myths



            [       Our plan for today             ]

                                           4
amazon
                                                                web services

 More                                 Success	
   s tories
Business    Cloud	
   C omputing                                    Cloud	
   M yths
                                                      Unique?



  More
                      What	
   i s	
   AWS?
Technical                                                    Demo


           1. Cloud Computing



                                          5
1)	
  E lastic	
  Capacity
2)	
  Quick	
  and	
  easy	
  d eployment
3)	
  No	
  CapEx,	
  No	
  i nitial	
  i nvestment
4)	
  Pay	
  as	
  you	
  go,	
  for	
  what	
  you	
  u se	
  
5)	
  Automation	
  and	
  Reusable	
  components




              [            Cloud Computing                        ]

                                                     6
[   1. Elastic Capacity   ]

             7
_	
  S caling	
   up	
   a nd	
  d own	
  i n	
  m inutes
_	
  No	
   need	
   to	
  p rovision
_	
  O ptimize	
   r esources	
  b ased	
  o n	
  y our	
  n eeds
_	
  C an	
  e asily	
  m anage	
  u nexpected	
  p eaks




             [          1. Elastic Capacity                         ]

                                                  8
Capacity
                                traditional
                                IT capacity

                     Time


           Your IT needs




           [     Usage Patterns:
                 Traditional IT         ]

                            9
On and Off                   Fast Growth




Variable peaks               Predictable peaks


   [             Usage Patterns:
                 Traditional IT            ]

                        10
On and Off           WASTE Fast Growth




Variable peaks               Predictable peaks


   [             Usage Patterns:
                 Traditional IT            ]

                        11
On and Off           WASTE Fast Growth



                    Poor
Variable peaks      Service Predictable peaks


   [             Usage Patterns:
                 Traditional IT           ]

                         12
Capacity
                                 traditional
                                 IT capacity

                     Time
                                 Elastic
                                 CLOUD capacity
           Your IT needs




           [    Usage Patterns:
               Cloud Computing                 ]

                            13
On and Off               Fast Growth




Variable peaks           Predictable peaks


   [          Usage Patterns:
             Cloud Computing           ]

                    14
[                          ]
2. Quick and easy deployment




             15
_	
  IT	
  Infrastructure	
  i s	
  n o	
  l onger	
  a 	
  b arrier
_	
  E asier	
   t o	
  t est	
  d ifferent	
  solutions
_	
  No	
   need	
   to	
  wait	
  for	
  p rovisioning
_	
  S horter	
   development	
  c ycles




   [    2. Quick and easy deployment                                   ]

                                                  16
[                                ]
3. No CapEx, no initial investment




                17
_	
  No	
   i nitial	
   i nvestment	
  needed
_	
  No	
   termination	
  fees
_	
  No	
   commitments
_	
  C lear	
   pricing	
  m odel	
  ( on	
  the	
  w ebsite)




[3. No CapEx, no initial investment                             ]

                                              18
[                                ]
4. Pay as you go, for what you use




                19
_	
  P ay	
  for	
   s ervers	
  “ by	
  t he	
  h our”	
  ( on-­‐demand)
_	
  P ay	
  for	
   s torage	
  “ per	
  G igabyte”	
  p er	
  month
_	
  P ay	
  for	
   d ata	
  t ransfer	
  “ per	
  G igabyte”
_	
  E asy	
  t o	
   turn	
  r esources	
  o n/off	
  ( running	
  c osts)




[4. Pay as you go, for what you use                                           ]

                                                20
[                                ]
5. Automation, reusable components




                21
_	
  A utomation,	
  l ess	
  r epetitive	
  tasks	
  ( “70/30”	
  rule)
_	
  Better	
   m anagement	
  t ools
_	
  F ocus	
   on	
  y our	
  b usiness
_	
  No	
   need	
   to	
  b uild	
  from	
  s cratch,	
  b ut	
  i nstead	
  “ reuse”
_	
  No	
   need	
   to	
  work	
  o n	
  “ Undifferentiated	
  H eavy	
  L ifting”




[
5. Automation, reusable components                                                       ]

                                                22
1)	
  E lastic	
  Capacity
2)	
  Quick	
  and	
  easy	
  d eployment
3)	
  No	
  CapEx,	
  No	
  i nitial	
  i nvestment
4)	
  Pay	
  as	
  you	
  go,	
  for	
  what	
  you	
  u se	
  
5)	
  Automation	
  and	
  Reusable	
  components




           [     Cloud Computing: recap                           ]

                                                     23
[     Business Benefits
    of Cloud Computing    ]

             24
$
     Lower costs             Focus on your business


                                      $

Faster time to market          Capital efficiency


 [      Business Benefits
      of Cloud Computing                      ]

                        24
amazon
                                                                web services

 More                                 Success	
   s tories
Business    Cloud	
   C omputing                                    Cloud	
   M yths
                                                      Unique?



  More
                      What	
   i s	
   AWS?
Technical                                                    Demo


     2. Amazon Web Services



                                         25
_	
  Reliable,	
  S calable,	
  L ow-­‐Cost	
  I nfrastructure
_	
  E very	
   service	
  o ffers	
  APIs
_	
  Y ou	
   can	
   u se	
  o nly	
  t he	
  c omponents	
  y ou	
  n eed
_	
  A ll	
   the	
   i mportant	
  “ building	
  b locks”	
  a re	
  p rovided




    [   What is Amazon Web Services?                                              ]

                                                26
Region    GovCloud	
  Region



[   Global AWS Infrastructure                         ]

                  27                        (as	
   o f	
   Apr	
   1 9th,	
   2 012)
Availability	
   Z one



[   Global AWS Infrastructure                           ]

                28                            (as	
   o f	
   Apr	
   1 9th,	
   2 012)
SeaYle South	
  Bend    New	
  York	
  (2) London Amsterdam
                             Newark               Dublin            Stockholm
    Palo	
  Alto
                                                                                                          Tokyo

San	
  Jose
                                             Paris                   Frankfurt
                                       Ashburn              Milan
   Los	
  Angeles	
  (2)           Jacksonville                                                                  Osaka
               Dallas                                                                             Hong	
  Kong
               St.Louis
                           Miami                                                 Singapore



                                             Sao	
  Paulo
                                                                           Edge	
   L ocations



          [            Global AWS Infrastructure                                                           ]

                                                              29                                 (as	
   o f	
   Apr	
   1 9th,	
   2 012)
_	
  C reate	
   an	
  AWS	
  Account
_	
  O pen	
   t he	
  AWS	
  Management	
  C onsole
_	
  S tart	
   using	
  t he	
  services	
  ( Amazon	
  EC2,	
  A mazon	
  S 3...)




         [      Getting started is easy                                     ]

                                             30
31   AWS	
   Management	
   C onsole
amazon
            web services




[                              ]
The Amazon Web Services universe




                  32
Command	
   L ine

                               API


            Web	
   C onsole         SDK




[
The Amazon Web Services universe           ]

                        33
Management +
                       Interface




[
The Amazon Web Services universe    ]

               34
Cross
             Service
            Features


    CloudWatch

      Simple	
  WorkFlow                   IAM
                                CloudForma[on
                                                 Management +
              Elas[c	
  BeanStalk                  Interface




[
The Amazon Web Services universe                                                            ]

                                      35            (some	
   s ervices	
   a re	
   o mitted	
   h ere)
Cross
            Service
           Features

     Platform
     Building
      blocks                            EMR
    SQS                        CloudFront     Management +
     RDS               DynamoDB                 Interface
           SES   CloudSearch



[
The Amazon Web Services universe                                                         ]

                                   36            (some	
   s ervices	
   a re	
   o mitted	
   h ere)
Cross
                 Service
                Features

     Platform
     Building
      blocks

          Infrastructure
                                                   Management +
             Building
                                                     Interface
              Blocks
                                             EC2
    Virtual	
  Private	
  Cloud
                                  EBS   S3


[
The Amazon Web Services universe                                                              ]

                                        37            (some	
   s ervices	
   a re	
   o mitted	
   h ere)
Elas[c	
  Beanstalk
            Cross        Simple	
  WorkFlow
           Service        CloudForma[on
                              CloudWatch	
   	
  
          Features                       IAM              Command	
  Line
                                                           Web	
  Console
                                                                     APIs
    Platform                                                         SDK
    Building           RDS	
  	
  CloudSearch
                       SES	
  	
  CloudFront	
  	
  SQS
     blocks            	
  	
  EMR	
  	
  DynamoDB

      Infrastructure
                                                           Management +
         Building                   VPC	
  	
  	
  EC2
                                    EBS	
  	
  	
  S3        Interface
          Blocks




[
The Amazon Web Services universe                                                                           ]

                               38                                  (some	
   s ervices	
   a re	
   o mitted	
   h ere)
amazon
                                                                web services

 More                                 Success	
   s tories
Business    Cloud	
   C omputing                                    Cloud	
   M yths
                                                      Unique?



  More
                      What	
   i s	
   AWS?
Technical                                                    Demo


            3. Success stories



                                         39
[   What do customers run on AWS?   ]

                  40
[   Enterprise Applications   ]

               41
_	
  U sing	
   AWS	
  s ince	
  April	
  2010
_	
  H ybrid	
   environment	
  ( AWS	
  + 	
  traditional	
  I T)
_	
  D ev/Test	
  i s	
  r eady	
  within	
  A mazon	
  V PC
_	
  F oundation	
  p latforms	
  a re	
  A WS-­‐ready




                     [                   Shell                 ]

                                                 42
_	
  S everal	
   services	
  are	
  o n	
  A WS
_	
  S mart-­‐TV	
   Hubsite:	
  S amsung	
  T V	
  a pplication,	
  i s	
  o n	
  A WS
_	
  S aved	
   CapEx	
  b y	
  3 4	
  Million	
  U S$
_	
  Reduced	
  O pEx	
  b y	
  8 5%




                      [               Samsung                     ]

                                                 43
[   Media and Web Applications   ]

                44
_	
  26	
   Million	
  subscribers
_	
  Netflix	
   i s	
   ~25%	
  o f	
  U S	
  Internet	
  traffic
_	
  T hey	
   are	
   ~100%	
  o n	
  AWS
_	
  A drian	
   Cockcroft,	
  Cloud	
  A rchitect:	
  
http://www.slideshare.net/adrianco




                       [           Netflix.com                       ]

                                                   45
46   Animoto	
   u se	
   case
_	
  S imple	
   w ay	
  t o	
  create	
  v ideos	
  w ith	
  y our	
  p ictures
_	
  F acebook	
   App:	
  F rom	
  5 0	
  to	
  5,000	
  s ervers	
  i n	
  3	
  d ays
_	
  Later	
   optimization	
  with	
  C luster	
  G PU	
  I nstances	
  ( EC2)
_	
  F reemium	
   model




                      [         Animoto.com                            ]

                                                 47
Capacity
                            Peak	
   o f	
   5,000
                            EC2	
   i nstances


           Launch	
   o f
           Facebook	
   App



                                                         Time


           [        Animoto.com                      ]

                                        48
[   Big Data, HPC, Analytics   ]

               49
_	
  P rocessing	
  o f	
  Cassini	
  p robe	
  i mages	
  ( 200,000+)
_	
  A ll-­‐Terrain	
  Hex-­‐Limbed	
  Extra-­‐Terrestrial	
  Explorer	
  r obot
_	
  M any	
   other	
  s ystems	
  on	
  A WS




                    [             NASA JPL                   ]

                                            50
[   Archive, Disaster Recovery   ]

                51
_	
  Replay	
   and	
  a nalysis	
  o f	
  t he	
  a ctivity	
  i n	
  the	
  s tock	
  market
_	
  Interface	
   built	
  with	
  Adobe	
  F LEX	
  + 	
  A IR
_	
  T he	
  Infrastructure	
  i s	
  p urely	
  A mazon	
  S 3




                      [                 Nasdaq                         ]

                                                 52
53   Nasdaq	
   o n	
   Amazon	
   S 3
[   Mobile and games   ]

           54
_	
  T wo	
   founders	
  i n	
  P erth,	
  A ustralia
_	
  “ Discovr	
  Apps”	
  for	
  i Phone:	
  2 50,000	
  d ownloads	
  i n	
  4	
  days
_	
  T hey	
   are	
   #1	
  i n	
  2 8+	
  Countries




                       [          Filter Squad                  ]

                                                   55
(Video	
   a vailable	
   a t:	
   h ttp://bit.ly/aws101_v5_discovrapps)
                                   56                             Discovr	
   Apps
_	
  Based	
   i n	
  B eijing
_	
  A mong	
   t he	
  t op	
  7 	
  g ame	
  developers	
  o n	
  F acebook
_	
  3	
  Million	
   daily	
  a ctive	
  u sers	
  globally




                      [          FunPlus Game                     ]

                                                57
“With	
  our	
  social	
  game	
  growing	
  
        from	
  1	
  million	
  to	
  3	
  million	
  in	
  3	
  
    months,	
  we	
  can	
  spin	
  out	
  more	
  than	
  300	
  
    servers	
  quickly,	
  only	
  managed	
  by	
  ONE	
  
                       engineer.”


Chen	
   Q i,	
   C OO,	
   F un+	
   G ame


                   [       FunPlus Game                              ]

                                              58
amazon
                                                                web services

 More                                 Success	
   s tories
Business    Cloud	
   C omputing                                    Cloud	
   M yths
                                                      Unique?



  More
                      What	
   i s	
   AWS?
Technical                                                    Demo


 4. What’s unique about AWS?



                                         59
[   Flexibility, Freedom of choice   ]

                  60
_	
  M ultiple	
   Operating	
  S ystems	
  ( Linux,	
  W indows...)
_	
  M ultiple	
   S oftware	
  P latforms	
  ( SAP,	
  I BM...)
_	
  M ultiple	
   Databases	
  ( Oracle,	
  M S	
  S QL,	
  M ySQL...)
_	
  M any	
   l icensing	
  o ptions




[     Flexibility, Freedom of choice                                      ]

                                           61
[   Security   ]

       62
_	
  “ Security	
   i s	
  o ur	
  n umber	
  o ne	
  p riority”
_	
  M any	
   S ecurity	
  c ertifications	
  ( ISO	
  2 7001,	
  P CI-­‐DSS-­‐1,	
  etc)
_	
  D ata	
   privacy	
  t hrough	
   e ncryption
_	
  http://aws.amazon.com/security
_	
  W hite	
   P apers:	
  S ecurity	
  P rocesses,	
  Risk	
  a nd	
  C ompliance




                     [                Security                     ]

                                                63
[   Support   ]

       64
_	
  F ree	
  support	
  ( Forum,	
   e mail...)
_	
  P remium	
  s upport:	
  Bronze,	
  S ilver,	
  G old,	
  P latinum
_	
  S ervice	
   Health	
  Dashboard
_	
  H ealth	
   S tatus	
  for	
  AWS	
  c omponents	
  ( EC2,	
  EBS...)




                    [               Support                    ]

                                            65
[   Pace of innovation   ]

            66
New Services                               82
or Updates
                                    61
                             48

                      24
                9

               2007   2008   2009   2010   2011   Time



         [       Pace of innovation          ]

                             67
[   Global Partner Ecosystem   ]

               68
[   Global Partner Ecosystem   ]

               69
[   AWS Marketplace   ]

           70
[   AWS Training   ]

         71
amazon
                                                                web services

 More                                 Success	
   s tories
Business    Cloud	
   C omputing                                    Cloud	
   M yths
                                                      Unique?



  More
                      What	
   i s	
   AWS?
Technical                                                    Demo


                           5. Demo



                                         72
_	
  W e	
   w ill	
   setup	
  a 	
  CRM	
  s ystem	
  i n	
  a 	
  f ew	
  minutes.
_	
  W e	
   are	
   going	
  t o	
  u se:
	
   	
   	
   	
   + 	
   V irtual	
   s ervers	
   ( Amazon	
   E C2)
	
   	
   	
   	
   + 	
   C ontent	
   D elivery	
   ( CloudFront)
	
   	
   	
   	
   + 	
   R DS	
   ( Relational	
   D atabase	
   S ervice)




      [        Example: CRM in the Cloud                                                ]

                                                               73
_	
  W e	
   l aunch	
  an	
  E C2	
  i nstance	
  ( virtual	
  s erver	
  i n	
  the	
  C loud)	
  
with	
  S ugarCRM	
  already	
  p re-­‐installed.
_	
  W e	
   t hen	
  attach	
  an	
  “ Elastic	
  I P”	
  to	
  the	
  EC2	
  i nstance.
_	
  S ome	
   steps	
  will	
  b e	
  o mitted.




     [     Step 1: CRM on Amazon EC2                                                        ]

                                                   74
(Video	
   a vailable	
   a t:	
   h ttp://bit.ly/aws101_v5_video1)
                                75                             Demo	
   -­‐ 	
   p art	
   1
_	
  Let	
   me	
   show	
  y ou	
  h ow	
  to	
  u se	
  A mazon	
  S 3	
  to	
  h ost	
  any	
  type	
  
of	
   c ontent.
_	
  A mazon	
   S 3	
   o ffers	
  a	
  h igh	
  d urability,	
  a nd	
  i t’s	
  i deal	
  f or	
  
backups	
   a nd	
   s toring	
   f iles.




     [                      Step 2: Amazon S3                                                     ]

                                                      76
(Video	
   a vailable	
   a t:	
   h ttp://bit.ly/aws101_v5_video2)
                                77                             Demo	
   -­‐ 	
   p art	
   2 a
_	
  A ny	
   content	
  ( including	
  t hat	
  p icture)	
  c an	
  b e	
  d istributed	
  
worldwide	
  with	
  a	
  “ CloudFront	
  d istribution”.
_	
  T o	
  enable	
   i t	
  within	
  t he	
  C RM,	
  s ome	
  c hanges	
  i n	
  the	
  H TML	
  
code	
  would	
  b e	
  n eeded.




     [        Step 3: global distribution                                                  ]

                                                  78
Edge	
   L ocations



[   Cloudfront Edge locations                         ]

                79                         (as	
   o f	
   M ar	
   3 1st,	
   2 012)
(Video	
   a vailable	
   a t:	
   h ttp://bit.ly/aws101_v5_video3)
                                80                             Demo	
   -­‐ 	
   p art	
   2 b
_	
  W e	
   l aunch	
  a	
  Database	
  i nstance	
  o n	
  RDS	
  ( Relational	
  
Database	
   S ervice),	
   t o	
   replace	
   o ur	
   p revious	
   D B.
_	
  A t	
  t he	
   end,	
  we	
  will	
  b e	
  a ble	
  to	
  u se	
  the	
  ENDPOINT	
  t o	
  
replace	
   o ur	
   p revious	
   D atabase	
   with	
   RDS.




[Step 4: Moving the Database to RDS                                                                   ]

                                                      81
EC2            RDS
     Web	
          Master


    Database




[   Our Cloud architecture   ]

               82
EC2            RDS
     Web	
          Master


    Database




[   Our Cloud architecture   ]

               83
EC2            RDS
     Web	
          Master




[   Our Cloud architecture   ]

               84
(Video	
   a vailable	
   a t:	
   h ttp://bit.ly/aws101_v5_video4)
                                85                             Demo	
   -­‐ 	
   p art	
   3 a
_	
  W e	
   w ill	
   e nable	
  a 	
  “ Read	
  R eplica”	
  ( faster	
  read	
  a ccess).
_	
  W e	
   w ill	
   a lso	
  enable	
  a 	
   “ Standby	
  R eplica”	
  ( for	
  h igh	
  
availability	
  a nd	
  i ncreased	
   d urability).




[Step 5: Read replica, standby replica                                                          ]

                                                     86
EC2            RDS
     Web	
          Master




[   Our Cloud architecture   ]

               87
EC2            RDS
     Web	
          Master


                    RDS
                    Read	
  R



[   Our Cloud architecture      ]

               88
EC2            RDS         RDS
     Web	
          Master      Standby


                    RDS
                    Read	
  R



[   Our Cloud architecture                ]

               89
EC2            RDS         RDS
     Web	
          Master      Standby


                    RDS
                    Read	
  R



[   Our Cloud architecture                ]

               90
EC2                        RDS
     Web	
                      Master


                    RDS
                    Read	
  R



[   Our Cloud architecture               ]

               91
(Video	
   a vailable	
   a t:	
   h ttp://bit.ly/aws101_v5_video5)
                                92                             Demo	
   -­‐ 	
   p art	
   3 b
amazon
                                                                web services

 More                                 Success	
   s tories
Business    Cloud	
   C omputing                                    Cloud	
   M yths
                                                      Unique?



  More
                      What	
   i s	
   AWS?
Technical                                                    Demo


  6. Cloud Computing myths



                                         93
_	
  M ultiple	
   Regions	
  / 	
  Availability	
  Z ones
_	
  M any	
   companies	
  achieve	
  b etter	
  p erformance	
  o n	
  AWS
_	
  S ervice	
   L evel	
  Agreements
_	
  A mazon	
   S 3’s	
  Durability:	
   9 9.999999999%




    [     1. The Cloud is not reliable                                  ]

                                            94
_	
  S ecurity	
  i s	
   #1	
  P riority	
  for	
  A WS
_	
  C ertifications	
  ( ISO	
  2 7001,	
  P CI-­‐DSS-­‐1,	
  . ..)
_	
  A udits
_	
  A mazon.com	
  u ses	
  AWS	
  T echnology
_	
  E ncryption
_	
  “ Wipe	
   C lean”	
  for	
  S torage



[   2. Security / privacy not adequate                                 ]

                                                   95
_	
  S cale	
   and	
  U tilization	
  a re	
  n ot	
  the	
  s ame
_	
  H uge	
   CapEx
_	
  No	
   true	
   Elasticity
_	
  S till	
  n eed	
  t o	
  m anage	
  t he	
  “ Undifferentiated	
  h eavy	
  l ifting”
_	
  No	
   “ Pay	
   as	
  y ou	
  g o”
_	
  D o	
  y ou	
   have	
  APIs	
  for	
  e verything?



[ 3. Same benefits on my own cloud                                                       ]

                                                 96
_	
  C loud	
   i s	
  n ot	
  “ all	
  o r	
  n othing”
_	
  100%	
   on	
  C loud	
  i s	
  easier	
  f or	
  green	
  f ield	
  s cenarios
_	
  T o	
  start,	
  m ove	
  s mall	
  p rojects	
  to	
  A WS
_	
  E xample:	
  Netflix	
  adopted	
  a 	
  l ong	
  term	
  migration	
   plan




[ 4. I can’t move everything to AWS!                                                   ]

                                                       97
_	
  Better	
   resource	
  m anagement
_	
  F aster	
   t ime	
  t o	
  m arket
_	
  Improved	
   b usiness	
  a gility
_	
  A ble	
   t o	
   focus	
  m ore	
  o n	
  y our	
  b usiness




[        5. Cost is the only advantage                               ]

                                                  98
amazon
                web services




How to get s tarte d?




          99
_	
  C reate	
   an	
  AWS	
  a ccount
_	
  S ubscribe	
   to	
  s ervices	
  ( EC2,	
  S 3...)
_	
  U se	
  t he	
   A WS	
  Management	
  C onsole	
  to	
  try	
  them	
  o ut
_	
  No	
   termination	
  fees,	
  n o	
  c ommitments
_	
  Y ou	
   might	
   b e	
  eligible	
  f or	
  the	
  f ree	
  tier




     [          Getting started with AWS                                        ]

                                                     100
amazon
                      web services


http://bit.ly /aws101_v5
        Simone Brunozzi
 AWS Technology Evangelist, APAC
  Twitter: @simon @awspodcast




                101
amazon
             web services



Please share it!
    Thanks!




       102

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AWS 101: Cloud Computing Seminar (2012)

  • 1. amazon web services AWS 101 Clo u d Co mputing Seminar Simone Brunozzi AWS Technology Evangelist, APAC version 5.2.1 - Apr 19th, 2012 - By Simone Brunozzi - Optimized for 1280x960 - © Amazon Web Services
  • 2. [ Who is Amazon.com? ] 2
  • 3. } Consumer   b usiness Seller   b usiness IT  I nfrastructure  b usiness [ Amazon.com’s three businesses ] 3
  • 4. 1)  Introduction  to  Cloud  Computing 2)  What  i s  Amazon  Web  S ervices? 3)  S uccess  stories 4)  What  i s  u nique  about  AWS? 5)  Demo 6)  Cloud  Computing  Myths [ Our plan for today ] 4
  • 5. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 1. Cloud Computing 5
  • 6. 1)  E lastic  Capacity 2)  Quick  and  easy  d eployment 3)  No  CapEx,  No  i nitial  i nvestment 4)  Pay  as  you  go,  for  what  you  u se   5)  Automation  and  Reusable  components [ Cloud Computing ] 6
  • 7. [ 1. Elastic Capacity ] 7
  • 8. _  S caling   up   a nd  d own  i n  m inutes _  No   need   to  p rovision _  O ptimize   r esources  b ased  o n  y our  n eeds _  C an  e asily  m anage  u nexpected  p eaks [ 1. Elastic Capacity ] 8
  • 9. Capacity traditional IT capacity Time Your IT needs [ Usage Patterns: Traditional IT ] 9
  • 10. On and Off Fast Growth Variable peaks Predictable peaks [ Usage Patterns: Traditional IT ] 10
  • 11. On and Off WASTE Fast Growth Variable peaks Predictable peaks [ Usage Patterns: Traditional IT ] 11
  • 12. On and Off WASTE Fast Growth Poor Variable peaks Service Predictable peaks [ Usage Patterns: Traditional IT ] 12
  • 13. Capacity traditional IT capacity Time Elastic CLOUD capacity Your IT needs [ Usage Patterns: Cloud Computing ] 13
  • 14. On and Off Fast Growth Variable peaks Predictable peaks [ Usage Patterns: Cloud Computing ] 14
  • 15. [ ] 2. Quick and easy deployment 15
  • 16. _  IT  Infrastructure  i s  n o  l onger  a  b arrier _  E asier   t o  t est  d ifferent  solutions _  No   need   to  wait  for  p rovisioning _  S horter   development  c ycles [ 2. Quick and easy deployment ] 16
  • 17. [ ] 3. No CapEx, no initial investment 17
  • 18. _  No   i nitial   i nvestment  needed _  No   termination  fees _  No   commitments _  C lear   pricing  m odel  ( on  the  w ebsite) [3. No CapEx, no initial investment ] 18
  • 19. [ ] 4. Pay as you go, for what you use 19
  • 20. _  P ay  for   s ervers  “ by  t he  h our”  ( on-­‐demand) _  P ay  for   s torage  “ per  G igabyte”  p er  month _  P ay  for   d ata  t ransfer  “ per  G igabyte” _  E asy  t o   turn  r esources  o n/off  ( running  c osts) [4. Pay as you go, for what you use ] 20
  • 21. [ ] 5. Automation, reusable components 21
  • 22. _  A utomation,  l ess  r epetitive  tasks  ( “70/30”  rule) _  Better   m anagement  t ools _  F ocus   on  y our  b usiness _  No   need   to  b uild  from  s cratch,  b ut  i nstead  “ reuse” _  No   need   to  work  o n  “ Undifferentiated  H eavy  L ifting” [ 5. Automation, reusable components ] 22
  • 23. 1)  E lastic  Capacity 2)  Quick  and  easy  d eployment 3)  No  CapEx,  No  i nitial  i nvestment 4)  Pay  as  you  go,  for  what  you  u se   5)  Automation  and  Reusable  components [ Cloud Computing: recap ] 23
  • 24. [ Business Benefits of Cloud Computing ] 24
  • 25. $ Lower costs Focus on your business $ Faster time to market Capital efficiency [ Business Benefits of Cloud Computing ] 24
  • 26. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 2. Amazon Web Services 25
  • 27. _  Reliable,  S calable,  L ow-­‐Cost  I nfrastructure _  E very   service  o ffers  APIs _  Y ou   can   u se  o nly  t he  c omponents  y ou  n eed _  A ll   the   i mportant  “ building  b locks”  a re  p rovided [ What is Amazon Web Services? ] 26
  • 28. Region GovCloud  Region [ Global AWS Infrastructure ] 27 (as   o f   Apr   1 9th,   2 012)
  • 29. Availability   Z one [ Global AWS Infrastructure ] 28 (as   o f   Apr   1 9th,   2 012)
  • 30. SeaYle South  Bend New  York  (2) London Amsterdam Newark Dublin Stockholm Palo  Alto Tokyo San  Jose Paris Frankfurt Ashburn Milan Los  Angeles  (2) Jacksonville Osaka Dallas Hong  Kong St.Louis Miami Singapore Sao  Paulo Edge   L ocations [ Global AWS Infrastructure ] 29 (as   o f   Apr   1 9th,   2 012)
  • 31. _  C reate   an  AWS  Account _  O pen   t he  AWS  Management  C onsole _  S tart   using  t he  services  ( Amazon  EC2,  A mazon  S 3...) [ Getting started is easy ] 30
  • 32. 31 AWS   Management   C onsole
  • 33. amazon web services [ ] The Amazon Web Services universe 32
  • 34. Command   L ine API Web   C onsole SDK [ The Amazon Web Services universe ] 33
  • 35. Management + Interface [ The Amazon Web Services universe ] 34
  • 36. Cross Service Features CloudWatch Simple  WorkFlow IAM CloudForma[on Management + Elas[c  BeanStalk Interface [ The Amazon Web Services universe ] 35 (some   s ervices   a re   o mitted   h ere)
  • 37. Cross Service Features Platform Building blocks EMR SQS CloudFront Management + RDS DynamoDB Interface SES CloudSearch [ The Amazon Web Services universe ] 36 (some   s ervices   a re   o mitted   h ere)
  • 38. Cross Service Features Platform Building blocks Infrastructure Management + Building Interface Blocks EC2 Virtual  Private  Cloud EBS S3 [ The Amazon Web Services universe ] 37 (some   s ervices   a re   o mitted   h ere)
  • 39. Elas[c  Beanstalk Cross Simple  WorkFlow Service CloudForma[on CloudWatch     Features IAM Command  Line Web  Console APIs Platform SDK Building RDS    CloudSearch SES    CloudFront    SQS blocks    EMR    DynamoDB Infrastructure Management + Building VPC      EC2 EBS      S3 Interface Blocks [ The Amazon Web Services universe ] 38 (some   s ervices   a re   o mitted   h ere)
  • 40. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 3. Success stories 39
  • 41. [ What do customers run on AWS? ] 40
  • 42. [ Enterprise Applications ] 41
  • 43. _  U sing   AWS  s ince  April  2010 _  H ybrid   environment  ( AWS  +  traditional  I T) _  D ev/Test  i s  r eady  within  A mazon  V PC _  F oundation  p latforms  a re  A WS-­‐ready [ Shell ] 42
  • 44. _  S everal   services  are  o n  A WS _  S mart-­‐TV   Hubsite:  S amsung  T V  a pplication,  i s  o n  A WS _  S aved   CapEx  b y  3 4  Million  U S$ _  Reduced  O pEx  b y  8 5% [ Samsung ] 43
  • 45. [ Media and Web Applications ] 44
  • 46. _  26   Million  subscribers _  Netflix   i s   ~25%  o f  U S  Internet  traffic _  T hey   are   ~100%  o n  AWS _  A drian   Cockcroft,  Cloud  A rchitect:   http://www.slideshare.net/adrianco [ Netflix.com ] 45
  • 47. 46 Animoto   u se   case
  • 48. _  S imple   w ay  t o  create  v ideos  w ith  y our  p ictures _  F acebook   App:  F rom  5 0  to  5,000  s ervers  i n  3  d ays _  Later   optimization  with  C luster  G PU  I nstances  ( EC2) _  F reemium   model [ Animoto.com ] 47
  • 49. Capacity Peak   o f   5,000 EC2   i nstances Launch   o f Facebook   App Time [ Animoto.com ] 48
  • 50. [ Big Data, HPC, Analytics ] 49
  • 51. _  P rocessing  o f  Cassini  p robe  i mages  ( 200,000+) _  A ll-­‐Terrain  Hex-­‐Limbed  Extra-­‐Terrestrial  Explorer  r obot _  M any   other  s ystems  on  A WS [ NASA JPL ] 50
  • 52. [ Archive, Disaster Recovery ] 51
  • 53. _  Replay   and  a nalysis  o f  t he  a ctivity  i n  the  s tock  market _  Interface   built  with  Adobe  F LEX  +  A IR _  T he  Infrastructure  i s  p urely  A mazon  S 3 [ Nasdaq ] 52
  • 54. 53 Nasdaq   o n   Amazon   S 3
  • 55. [ Mobile and games ] 54
  • 56. _  T wo   founders  i n  P erth,  A ustralia _  “ Discovr  Apps”  for  i Phone:  2 50,000  d ownloads  i n  4  days _  T hey   are   #1  i n  2 8+  Countries [ Filter Squad ] 55
  • 57. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_discovrapps) 56 Discovr   Apps
  • 58. _  Based   i n  B eijing _  A mong   t he  t op  7  g ame  developers  o n  F acebook _  3  Million   daily  a ctive  u sers  globally [ FunPlus Game ] 57
  • 59. “With  our  social  game  growing   from  1  million  to  3  million  in  3   months,  we  can  spin  out  more  than  300   servers  quickly,  only  managed  by  ONE   engineer.” Chen   Q i,   C OO,   F un+   G ame [ FunPlus Game ] 58
  • 60. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 4. What’s unique about AWS? 59
  • 61. [ Flexibility, Freedom of choice ] 60
  • 62. _  M ultiple   Operating  S ystems  ( Linux,  W indows...) _  M ultiple   S oftware  P latforms  ( SAP,  I BM...) _  M ultiple   Databases  ( Oracle,  M S  S QL,  M ySQL...) _  M any   l icensing  o ptions [ Flexibility, Freedom of choice ] 61
  • 63. [ Security ] 62
  • 64. _  “ Security   i s  o ur  n umber  o ne  p riority” _  M any   S ecurity  c ertifications  ( ISO  2 7001,  P CI-­‐DSS-­‐1,  etc) _  D ata   privacy  t hrough   e ncryption _  http://aws.amazon.com/security _  W hite   P apers:  S ecurity  P rocesses,  Risk  a nd  C ompliance [ Security ] 63
  • 65. [ Support ] 64
  • 66. _  F ree  support  ( Forum,   e mail...) _  P remium  s upport:  Bronze,  S ilver,  G old,  P latinum _  S ervice   Health  Dashboard _  H ealth   S tatus  for  AWS  c omponents  ( EC2,  EBS...) [ Support ] 65
  • 67. [ Pace of innovation ] 66
  • 68. New Services 82 or Updates 61 48 24 9 2007 2008 2009 2010 2011 Time [ Pace of innovation ] 67
  • 69. [ Global Partner Ecosystem ] 68
  • 70. [ Global Partner Ecosystem ] 69
  • 71. [ AWS Marketplace ] 70
  • 72. [ AWS Training ] 71
  • 73. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 5. Demo 72
  • 74. _  W e   w ill   setup  a  CRM  s ystem  i n  a  f ew  minutes. _  W e   are   going  t o  u se:         +   V irtual   s ervers   ( Amazon   E C2)         +   C ontent   D elivery   ( CloudFront)         +   R DS   ( Relational   D atabase   S ervice) [ Example: CRM in the Cloud ] 73
  • 75. _  W e   l aunch  an  E C2  i nstance  ( virtual  s erver  i n  the  C loud)   with  S ugarCRM  already  p re-­‐installed. _  W e   t hen  attach  an  “ Elastic  I P”  to  the  EC2  i nstance. _  S ome   steps  will  b e  o mitted. [ Step 1: CRM on Amazon EC2 ] 74
  • 76. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video1) 75 Demo   -­‐   p art   1
  • 77. _  Let   me   show  y ou  h ow  to  u se  A mazon  S 3  to  h ost  any  type   of   c ontent. _  A mazon   S 3   o ffers  a  h igh  d urability,  a nd  i t’s  i deal  f or   backups   a nd   s toring   f iles. [ Step 2: Amazon S3 ] 76
  • 78. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video2) 77 Demo   -­‐   p art   2 a
  • 79. _  A ny   content  ( including  t hat  p icture)  c an  b e  d istributed   worldwide  with  a  “ CloudFront  d istribution”. _  T o  enable   i t  within  t he  C RM,  s ome  c hanges  i n  the  H TML   code  would  b e  n eeded. [ Step 3: global distribution ] 78
  • 80. Edge   L ocations [ Cloudfront Edge locations ] 79 (as   o f   M ar   3 1st,   2 012)
  • 81. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video3) 80 Demo   -­‐   p art   2 b
  • 82. _  W e   l aunch  a  Database  i nstance  o n  RDS  ( Relational   Database   S ervice),   t o   replace   o ur   p revious   D B. _  A t  t he   end,  we  will  b e  a ble  to  u se  the  ENDPOINT  t o   replace   o ur   p revious   D atabase   with   RDS. [Step 4: Moving the Database to RDS ] 81
  • 83. EC2 RDS Web   Master Database [ Our Cloud architecture ] 82
  • 84. EC2 RDS Web   Master Database [ Our Cloud architecture ] 83
  • 85. EC2 RDS Web   Master [ Our Cloud architecture ] 84
  • 86. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video4) 85 Demo   -­‐   p art   3 a
  • 87. _  W e   w ill   e nable  a  “ Read  R eplica”  ( faster  read  a ccess). _  W e   w ill   a lso  enable  a   “ Standby  R eplica”  ( for  h igh   availability  a nd  i ncreased   d urability). [Step 5: Read replica, standby replica ] 86
  • 88. EC2 RDS Web   Master [ Our Cloud architecture ] 87
  • 89. EC2 RDS Web   Master RDS Read  R [ Our Cloud architecture ] 88
  • 90. EC2 RDS RDS Web   Master Standby RDS Read  R [ Our Cloud architecture ] 89
  • 91. EC2 RDS RDS Web   Master Standby RDS Read  R [ Our Cloud architecture ] 90
  • 92. EC2 RDS Web   Master RDS Read  R [ Our Cloud architecture ] 91
  • 93. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video5) 92 Demo   -­‐   p art   3 b
  • 94. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 6. Cloud Computing myths 93
  • 95. _  M ultiple   Regions  /  Availability  Z ones _  M any   companies  achieve  b etter  p erformance  o n  AWS _  S ervice   L evel  Agreements _  A mazon   S 3’s  Durability:   9 9.999999999% [ 1. The Cloud is not reliable ] 94
  • 96. _  S ecurity  i s   #1  P riority  for  A WS _  C ertifications  ( ISO  2 7001,  P CI-­‐DSS-­‐1,  . ..) _  A udits _  A mazon.com  u ses  AWS  T echnology _  E ncryption _  “ Wipe   C lean”  for  S torage [ 2. Security / privacy not adequate ] 95
  • 97. _  S cale   and  U tilization  a re  n ot  the  s ame _  H uge   CapEx _  No   true   Elasticity _  S till  n eed  t o  m anage  t he  “ Undifferentiated  h eavy  l ifting” _  No   “ Pay   as  y ou  g o” _  D o  y ou   have  APIs  for  e verything? [ 3. Same benefits on my own cloud ] 96
  • 98. _  C loud   i s  n ot  “ all  o r  n othing” _  100%   on  C loud  i s  easier  f or  green  f ield  s cenarios _  T o  start,  m ove  s mall  p rojects  to  A WS _  E xample:  Netflix  adopted  a  l ong  term  migration   plan [ 4. I can’t move everything to AWS! ] 97
  • 99. _  Better   resource  m anagement _  F aster   t ime  t o  m arket _  Improved   b usiness  a gility _  A ble   t o   focus  m ore  o n  y our  b usiness [ 5. Cost is the only advantage ] 98
  • 100. amazon web services How to get s tarte d? 99
  • 101. _  C reate   an  AWS  a ccount _  S ubscribe   to  s ervices  ( EC2,  S 3...) _  U se  t he   A WS  Management  C onsole  to  try  them  o ut _  No   termination  fees,  n o  c ommitments _  Y ou   might   b e  eligible  f or  the  f ree  tier [ Getting started with AWS ] 100
  • 102. amazon web services http://bit.ly /aws101_v5 Simone Brunozzi AWS Technology Evangelist, APAC Twitter: @simon @awspodcast 101
  • 103. amazon web services Please share it! Thanks! 102