Webit 2014 keynote

1. 6 RULES FOR INNOVATION
Carlos Conde – Chief Tech. Evangelism EMEA
carlosco@amazon.lu
@caarlco

2. « The most radical and transformative of
inventions are often those that empower
others to unleash their creativity – to
pursue their dreams. »
!
!
!
– Jeff Bezos

7. PAY PER USE
NO UP-FRONT COST
ON-DEMAND

8. INNOVATION IS HARD

9. « If I had asked people what they wanted,
they would have said faster horses. »
!
!
!
– Henri Ford

10. 6 RULES
FOR INNOVATION

11. FOCUS ON
#1 YOUR CUSTOMERS

12. WORK BACKWARDS
FROM THE CUSTOMER

13. 1. PRESS RELEASE
2. FAQ
3. USER MANUAL

14. EXPERIMENT
#2 FREQUENTLY

17. SEPARATE DECISION
FROM EVALUATION

18. MEASURE, IMPROVE,
#3 AND ITERATE

20. 11.6s
!
Mean time between
deployments
(weekday)
1,079
!
Max number of
deployments in a
single hour
10,000
!
Mean number of
hosts
simultaneously
receiving a
deployment
30,000
!
Max number of
hosts
simultaneously
receiving a
deployment
DEPLOYMENTS AT
AMAZON.COM

21. DEPLOY TO PROD EVERY 20 MINUTES

22. ENVIRONMENT REQUIREMENTS:
!
FLEXIBILITY
+
FEEDBACK

23. MOVE FAST
#4 AND BE NIMBLE

24. SPEED OF ITERATION
BEATS QUALITY OF ITERATION

25. 2 PIZZA TEAMS

26. ANY GIVEN NIGHT, 300,000 PEOPLE ARE HOSTED
1000s OF SERVERS, TBs OF STORAGE

27. We have a 5 person
operations team.
AWS allows us to devote our resources and
mindshare to the core business.

28. #5 EMBRACE FAILURE

29. SUCCESS MAKE PEOPLE FEEL GOOD
FAILURES MAKES PEOPLE BETTER

30. FAIL FAST
FAIL LOW-COST

32. TO INCREASE INNOVATION
LOWER THE COST OF FAILURE

33. FOCUS ON
#6 YOUR BUSINESS

34. « Civilisation advances by extending the
number of operations we can do without
thinking about them. »
!
!
!
– Alfred North Whitehead

35. MAKE A TO-DON’T LIST

37. 1. FOCUS ON YOUR CUSTOMERS
2. EXPERIMENT FREQUENTLY
3. MEASURE, IMPROVE AND ITERATE
4. MOVE FAST & BE NIMBLE
5. EMBRACE FAILURE
6. FOCUS ON YOUR BUSINESS

38. INNOVATION IS NOT A GOAL,
IT’S AN ONGOING PROCESS

39. « We've had three big ideas at Amazon that
we've stuck with for 18 years, and they're the
reason we're successful:
put the customer first, invent, and be patient. »
!
!
!
– Jeff Bezos

40. carlosco@amazon.lu @caarlco