AWS Digital Platform for e-commerce & retail

1. AWS Digital Platform for
e-commerce & retail
王曉凡| Senior Business Development manager | wxiaofan@amazon.com

2. Consumer Business
Tens of millions of
active customer
accounts
Eight countries:
US, UK, Germany,
Japan, France, Canada,
China, Italy
Seller
Business
Sell on Amazon
websites
Use Amazon
technology for your
own retail website
Leverage Amazon’s
massive fulfillment
center network
IT Infrastructure
Business
Cloud computing
infrastructure for
hosting web-scale
solutions
Hundreds of
thousands of
registered customers
in over 190 countries

3. 2008 2009 2010 2011 2012 2013 20152014

4. 初創公司
Meerkat

5. 大型企業

6. ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Queuing &
Notifications
Workflow
Search
Email
Transcoding
One-click App
Deployment
Identity
Sync
Single Integrated
Console
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security &
Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business
Apps
Business
Intelligence
Databases
DevOps
Tools
NetworkingSecurity Storage
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling, &
Load Balancing
Storage
Object, Blocks, Archival,
Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN
Access Control
Identity
Management
Key
Management &
Storage
Monitoring
& Logs
Assessment and
reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web application
firewall
HYBRID
ARCHITECTURE
Data Backups
Integrated
App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics

7. AWS Positioned as a Leader in the Gartner Magic Quadrant for Cloud
Infrastructure as a Service, Worldwide*
AWS is positioned
highest in execution
and furthest in vision
within the Leaders
Quadrant
*Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016
This graphic was published by Gartner,Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AWS : http://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sb
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner'sresearch organization and should not be construed as
statementsof fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

8. 大數據 移動應用
彈性資源
高可用、安全、性能、彈性、靈活部署、自動化、全球化
帳號驗證、消息推送、活躍度分析、應用開發測試日誌收集、海量存儲、即時分析、批次處理、資料倉庫、機器學習
最佳數位平臺

9. 大數據 移動應用
彈性資源
AWS服務整合
更容易實現
最佳數位平臺
安全

10. 彈性資源

11. November
November traffic to Amazon.com

12. Provisioned capacity
November
November traffic to Amazon.com

13. November traffic to Amazon.com
76%
24%
November
Provisioned capacity

16. November

17. 大數據

18. 大數據的困難
-全部! AWS 每GB每月儲存 成本0.007~0.03 美元 –每TB/7~30美元
-利用雲端的彈性 降低成本 縮短運算時間 實現即時性
資料量-儲存設備昂貴，哪些資料需要保留?
成本vs效率-批次 即時?
整合複雜-線上vs線下 結構vs非結構 Hot vs Cold

19. 4 x 8= $32
使用4台伺服器
運算時間 8小時
成本相同
8倍快
32 x 1= $32
使用32台伺服器
運算時間 1小時

20. 大數據的困難
資料量-儲存設備昂貴，哪些資料需要保留?
成本vs效率-批次 即時?
整合複雜-線上vs線下 結構vs非結構 Hot vs Cold
-全部! 每GB0.007~0.03 美元 –每TB/7~30美元
-利用雲端的彈性 降低成本 縮短運算時間 實現即時性
-AWS Mobile Analytics, Kinesis, Lambda , 多項服務即時蒐集分析線上線下所有資訊

21. • 大資料分析
• 資料倉庫業務分析
• 高性能運算
• 快速部署
• 存儲和計算易於擴展
益處

22. 移動應用

23. 滿足顧客跨多管道的無縫體驗

24. 用戶認證
用戶接入
分析用戶行為
儲存和分享媒體檔
資料同步
AWS Mobile SDK
Amazon Mobile
Analytics
媒體文件交付
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
存儲共用資料
Amazon DynamoDB
(Object Mapper)
即時資料流
Amazon Kinesis
(Recorder)
執行業務邏輯
AWS Lambda
發送推送通知
Amazon SNS
Mobile Push
你的移
動應用

25. 安全

26.  ISO 9001
 ISO 27001
 SOC 1/SSAE 16/ISAE 3402
 SOC 2
 SOC 3
 HIPAA
 PCI DSS Level 1
 MPAA
 CSA
 MTCS Tier 3 Certification
 FedRAMP(SM)
 DIACAP & FISMA
 ITAR
 DoD CSM Levels 1-2 and 3-5
 FIPS 140-2
 等保三級
http://aws.amazon.com/compliance/

27. AWS雲平臺提供用戶全面的安全服務
• Identity & Access Management
• Multi-factor Authentication
• Security Groups & Network ACL
• Dedicated Instances
• AWS Virtual Private
Cloud (VPC)
• AWS Direct Connect
Access Control Encryption Networking
• Amazon S3 Encryption
• RDS Oracle Transparent
Encryption
• AWS CloudHSM
• AWS KMS

28. AWS平台受到全球金融機構信賴
“We worked closely with the Amazon team to develop a
security model, which we believe enables us to operate
more securely in the public cloud than we can even in our
data centers.”
Rob Alexander CIO, Capital One

29. “Friends Don’t Let Friends Build Data Centers”
Infor CEO Charles Phillips
“Because we’re running on AWS, we can easily scale our
infrastructure to support surges in user requests, maintain a
stable online payment service, and complete orders.”
91app Chief Product Officer Happy Lee

30. 謝謝大家！