APAC Principal Solutions Architect, Johnathon Meichtry will run through the highlights of 2015 showcasing the biggest announcements and how customers are using these new features. This session will cover the entire breadth of the AWS platform, and is a chance to get a high level overview of all of the announcements, feature updates and new services that AWS has launched in 2015.

2. aws.amazon.com/webinars/apac/webinar-week | #AWSWebinarWeek

3. 2015 - An Amazing Year in AWS
Johnathon Meichtry
Principal Solutions Architect APAC

4. Its been an amazing year at AWS…

5. Migrating existing
applications as quickly
as possible
Deploying new
applications to the
cloud by default
Cloud computing has become the new normal

6. 2008 2009 2010 2011 2012 2013 20152014
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
Over 1 Million Active Customers

7. Increased 95% YoY
(Q2 2014 vs Q2 2015)
2014 Q2 2014 Q3 2014 Q4 2015 Q1
Amazon EC2 Instance Usage
2014 Q2 2015 Q2

8. Increased 120% YoY
(Q2 2014 vs Q2 2015)
Amazon S3 Data Transfer
2014 Q2 2014 Q3 2014 Q4 2015 Q12014 Q2 2015 Q2

9. 2012 2013 2014 2015
Increased 127% YoY
(Q2 2014 vs Q2 2015)
A $1B Annual Revenue Run-rate Business
Database Services Usage

10. AWS’ Rapid Pace of Innovation
2011
82
159
2012
280
2013
516
2014
AWS has launched a total of 559 new features and/or services to-date* in 2015,
for a total of 1,773 new features and/or services since inception in 2006.
* As of 30 Oct 15

11. AWS Innovation during 2015
AWS has been continually expanding its services to support virtually any cloud
workload, and it now has more than 60 services that range from compute, storage,
networking, database, analytics, application services, deployment, management and
mobile.
2009
Amazon RDS
Amazon VPC
AWS Auto Scaling
AWS Elastic Load
Balancing
2010
Amazon SNS
AWS Identity
& Access
Management
Amazon
Route 53
2011
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
2012
Amazon SWF
Amazon
Redshift
Amazon
Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
AWS Storage
Gateway
AWS Data
Pipeline
2013
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon
Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
2014
AWS KMS
Amazon Config
Amazon Cognito
Amazon Mobile
Analytics
Amazon EC2
Container Service
Amazon RDS for
Aurora
Amazon Lambda
Amazon WorkDocs
AWS Directory
Service
AWS CodeCommit
AWS CodePipeline
2015
Amazon EFS
Amazon API Gateway
Amazon WorkMail
Amazon Machine
Learning
AWS Device Farm
AWS WAF
Amazon
Elasticsearch Service
Amazon QuickSight
AWS Import/Export
Snowball
Amazon Kinesis Firehose
Amazon RDS for MariaDB
Amazon Inspector
AWS Database Migration
Service
AWS IoT
Amazon EC2 Container
Registry
Amazon Kinesis Analytics
AWS Mobile Hub
* As of 30 Oct 15
AWS EMR
Amazon CloudWatch
Amazon FPS AWS Import/Export
Trusted Advisor
AWS Service Catalog
AWS CodeDeploy
Amazon CloudWatch Logs

12. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and
should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not
advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
2015 Gartner Magic
Quadrant for Cloud
Infrastructure as a
Service, Worldwide

13. Startup Customers
Meerkat

14. Enterprise Customers

15. Public Sector Customers

16. System Integrators

17. ISV Partners

18. 35 Categories
2300 Listings
800 ISVs
143M EC2 Instance Hours

19. Why are Companies Flocking
to the Cloud so Quickly?

20. Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
Remove
undifferentiated heavy
lifting
Go global
in minutes
$
Why Are Companies Flocking To The Cloud So
Quickly?

21. Why are People so
Passionate About the Cloud?

22. The Cloud Removes
Constraints

23. Build the Applications
We Have Always Wanted

24. Build Applications
the Way We Have Always
Wanted to Build Them

25. Things We’ve Learnt in 2015

26. 1. Build, Unfettered and Move Fast

27. Key Components
of Agility
Quick to
provision
+
Vast infrastructure
technology platform
Agility
=

28. Broadest and Deepest Functionality

29. Not Just the Expansive Services…
Much Deeper Features
Compute Databases Encryption Access Control
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low Cost, Burst-able
Performance (T2)
Dedicated Instances
RDS For MySQL
RDS For SQL Server
RDS For Oracle
RDS For PostgreSQL
RDS For Amazon Aurora
Multi-AZ Synchronous
Replication
Read Replica Support
Server-side Object Encryption
Customer Controlled Keys
Dedicated HSMs
Integrated Key Management
Key Usage Auditing
Identity Policies
Location Policies
Time-based Policies
Individual API Calls
Key Rotation
Temporary Credentials
Policy Simulator

30. 2. Get Real Value From Your Data

31. Core Components for Big Data Workloads
Data store of record
S3
High Performance
Databases
RDS
DynamoDB
Analytics Clusters
Hadoop on EMR
Spark on EMR
Elasticsearch
Elasticsearch
Service
Streaming
Data
Kinesis Streams
Predictive
Analytics
Machine Learning
Data
Warehouse
Redshift

32. FinanceMarketingSales HR Data Analysts
Why is most of
the company left
in the dark?

33. Amazon Quicksight
Fast, easy to use, cloud powered business intelligence
Available in preview now

34. First analysis in
Less than 60
seconds
Blazing fast queries with a new in-
memory query engine
(Spice)
Dynamic, beautiful
data visualizations
Share live and
snapshot analyses
with everyone
1/10th the cost of
Old-guard BI tools
Integrate with data
sources on AWS
Bringing Business Intelligence to All, With
Amazon QuickSight

35. Introducing Amazon QuickSight
As easy as
possible to use

36. Automatic Data Discovery and Intelligence
Discover data sources
automatically
Recommend
Analyses
Select the best
visualization for the
data automatically
Inspect data types and
relationships

37. Introducing Amazon QuickSight
As easy as
possible to use
Analyze Data
As Quickly As Possible

38. Super-fast
Parallel
In-memory
Calculation
Engine

39. Super-fast
Parallel
In-memory
Computation
Engine
2-4x compression
on columnar data
Compiled queries
with machine code
generation
Rich multi-pass
calculations

40. Amazon
QuickSight UI
An extensible
platform
for partners
SPICE

41. Introducing Amazon QuickSight
As easy as
possible to use
Analyze Data
As Quickly As Possible
Share and
Collaborate Using
Analyses

42. Embed Live Analyses

43. Build Live Dashboards

45. 3. Get Your Data into
(or out of) the Cloud Easily

46. DIRECT CONNECT
DIRECT UPLOAD
How do we move data
to the cloud today?

47. DIRECT CONNECT
REAL TIME STREAMING DATA
DIRECT UPLOAD
How do we move data
to the cloud today?

48. Amazon
Kinesis Streams
Build custom applications to collect
and analyze streaming data

49. Amazon Kinesis Firehose
Easily load streaming data into AWS
Available now

50. 01010101010101010101010101
01010101010101010101010101010
10101010101010101011010
101010101101010101010101010101010101010101010101010101010
101010101010101010101010101010101010101010101010101010101010101010
A Firehose of Streaming Data, Delivered
Continuously to AWS
Any Streaming
Data Source S3
Redshift

51. 01010101010101010101010101
01010101010101010101010101010
1 0
A Firehose of Streaming Data, Delivered
Continuously to AWS
S3
Redshift
Automatic
Scaling
Automatic
Concatenation
Automatic
Compression
Encrypt with
Keys from KMS

52. Amazon Kinesis Analytics
Powerful sql-based, time series analytics for streaming data
Available next year

53. Create Data Mapping

54. Running totals, weighted moving averages, alerts and threshhold notification, filters
Add SQL

55. Kinesis Streams Kinesis FirehoseOutput Format
Configure Destination

56. REAL-TIME
FINANCE DATA
Kinesis Analytics
W EIGHTED MOVING
AVERAGE

57. REAL-TIME
FINANCE DATA
CONCATENATE
Kinesis Analytics Kinesis Firehose Redshift
S3 & Glacier
W EIGHTED MOVING
AVERAGE

58. REAL-TIME
FINANCE DATA
CONCATENATE HISTORICAL TRENDS
Kinesis Analytics Kinesis Firehose Redshift
S3 & Glacier
QuickSight
W EIGHTED MOVING
AVERAGE

59. 4. Migrating Large
Volumes of Data

60. Never underestimate
the bandwidth of a
FedEx truck

61. Shipping Physical Media Today
Manage Data and
Physical Media

62. Manage Data and
Physical Media
Need to Manage Multiple
Drives for Large Imports
Shipping Physical Media Today

63. Amazon Snowball
Highly secure, storage appliance
Shipping now, starting at 50TB

64. Simplified, Secure Data Transfer in Large Scale
Secure Enclosure Strong Encryption,
End-to-End
50TB, Shipped
in Parallel
Simplified
Logistics

65. Enterprise Customer Requirements
Secure Fast Simple Petabyte
Scale
Inexpensive

66. Snowball – Petabyte Scale Data Transport
Service
50 TB
E Ink Shipping Label
Ruggedized Case “8.5G Impact”
Rain & Dust Resistant
Tamper Resistant Case & Electronics
All Data Encrypted End-to-end
Encryption Keys Managed Off-Device

67. LARGE CUSTOMER
DATA SET
CUSTOMER
DATASET LOADED
END-TO-END
CUSTODY
UPS

68. 10 Snowballs Connected to Your DMZ =
The Throughput of a 100G Network Connection

69. 5. Customers Need more Help with
Databases

70. Old-world Databases
Very Expensive Punitive Licensing with
Limited Flexibility
Lock-InProprietary

71. It’s why customers have been moving
to more open, customer friendly, less expensive
database engines

72. …But, to get comparable performance to
proprietary databases is hard

73. Amazon Aurora:
Enterprise-grade
performance with open-
source pricing
MySQL
compatible
Up To 5x
performance of
high-end
MySQL
Highly
available and
durable
1/10th the cost
of enterprise
databases
Fastest growing
AWS service

74. Amazon Aurora Adoption:
A few examples…

75. Customers Are Asking Us for
faster, easier ways to move away from
proprietary databases

76. 1More open
database options

77. A Broad Choice of Open Databases Options
Running on RDS
AMAZON
AURORA

78. MariaDB
AMAZON
AURORA
A Broad Choice of Open Databases Options
Running on RDS

79. 1More open
database options
2Migrate
databases
to the Cloud

80. APP STATUS
OFFLINE
Maintaining Continuity During Migration is
Challenging
Downtime is Often
Unavoidable
Tools Are
Expensive

81. AWS Database Migration Service
Easily migrate production databases to AWS
with minimal downtime
Available in preview now

82. Introducing the
AWS Database Migration
Service Replicate data
continuously
Migrate databases of
any size
Real-time
monitoring

83. On-Premises
Databases
Amazon RDS

84. 1More open
database options
2Migrate
databases
to the Cloud
3Migrate away
from proprietary
databases

85. ENGINE A ENGINE B
Migrating Between Database Engines is Even
More Difficult
Schema & Data
Transformation
Data Migration
Convert Database
Functions

86. AWS Schema Conversion Tool
Migrate Between database engines reliably and easily
Available now

87. ENGINE A ENGINE B
Migrating Between Database Types with the
Schema Conversion Tool & Database Migration
Service
Schema & Data
Transformation
Data Migration
Convert Database
Functions
Schema Conversion Tool Database Migration Service
Tables
Partitions
Sequences

88. ENGINE A ENGINE BViews
Stored Procedures
Triggers
Functions
Migrating Between Database Types with the
Schema Conversion Tool & Database Migration
Service
Schema Conversion Tool Database Migration Service
Tables
Partitions
Sequences
Schema & Data
Transformation
Data Migration
Convert Database
Functions

89. 6. No Server is Easier to Manage
Than No Server

90. Virtual Machines Containers Functions

91. A W S L A M B D A

92. Threat intelligence and analytics
ad data analytics and routing mobile app analytics image content filtering
Real-time video and bidding
News content processing
News media processing Game metrics analytics
AWS Lambda in Production

93. CloudFormation
Support
Integration with
SNS, SWF, ASK
API Gateway
Integration
Java Mobile SDK &
Cognito Integration
New Lambda Features Since Last Year

94. VPC Support Long-running Functions Scheduled Functions

95. Python for Lambda

96. 7. How Can We Simplify the Development of
the Next Generation of Mobile Apps?

97. Amazon Cognito
API Gateway
Lambda
Lambda
Lambda
MOBILE DEVICE MOBILE BACKEND
DATA AND CONTENT
ANALYTICS
NOTIFICATIONS
S3DynamoDB RDS
Mobile Analytics
SNS
The Duality of Devices

98. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY

99. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY

100. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY
2. DOWNLOAD SOURCE

101. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY
2. DOWNLOAD SOURCE
3. TEST & MONITOR

102. The Duality of Devices
MOBILE DEVICE MOBILE BACKEND

103. The Duality of Devices
MOBILE DEVICE MOBILE BACKEND
DATA AND CONTENT
ANALYTICS
S3DynamoDB RDS
Mobile Analytics

104. 7. How Can We Simplify the
Development of the Next
Generation of Mobile Apps?

105. The Duality of Devices
MOBILE DEVICE MOBILE BACKEND
DATA AND CONTENT
ANALYTICS
NOTIFICATIONS
S3DynamoDB RDS
Mobile Analytics
SNS

106. Amazon Cognito
API Gateway
Lambda
Lambda
Lambda
MOBILE DEVICE MOBILE BACKEND
DATA AND CONTENT
ANALYTICS
NOTIFICATIONS
S3DynamoDB RDS
Mobile Analytics
SNS
The Duality of Devices

108. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY

109. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY

110. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY
2. DOWNLOAD SOURCE

111. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY
2. DOWNLOAD SOURCE
3. TEST & MONITOR

112. 8. Help with Internet of Things

113. Devices Network Security Data Collection Smarts
1
The Heavy Lifting With IoT

114. AWS IoT
Securely connect and manage devices, at any scale
Beta available now

115. Introducing AWS IoT
Devices Network Security Data Collection Smarts
1
Connect Billions
of Devices
Lightweight
Communication
Protocol
X509 Certificates DynamoDB,
Kinesis, and S3
Trigger Lambda
Functions

116. Things
AWS IoT
Device
Gateway
Rules
S3 DynamoDB Kinesis Lambda
Registry
The AWS IoT Platform

117. What About Interacting with
Devices When They are Offline?

118. Via RESTful API
Read Last Reported
State
Set Desired Future
State
AWS IoT Device Shadows

119. Things
AWS IoT
Device
Gateway
Rules
S3 DynamoDB Kinesis Lambda
Registry
Shadow
Your App
The AWS IoT Platform

120. New AWS IoT Device SDKs
C-SDK
(Ideal for embedded OS)
JS-SDK
(Ideal for embedded
Linux)
Arduino Library
(Arduino Yun)

121. 9. More Help with Security &
Compliance

122. Many Enterprises Follow a
Similar Path to The Cloud
1
Individual
Projects
2
Extend
Existing Data
Centers into
the Cloud
3
Scale Up and
Optimize
Operations
4
Data Center
Migration

123. A Broad Set of Services to Secure Applications
In The Cloud
Networking
Virtual Private
Cloud
Web
Application
Firewall

124. A Broad Set of Services to Secure Applications
In The Cloud
EncryptionNetworking
Key
Management
Service
CloudHSM Server-side
Encryption
Virtual Private
Cloud
Web
Application
Firewall

125. A Broad Set of Services to Secure Applications
In The Cloud
Identity
EncryptionNetworking
IAM Active
Directory
Integration
Key
Management
Service
CloudHSM Server-side
Encryption
Virtual Private
Cloud
Web
Application
Firewall
SAML
Federation

126. A Broad Set of Services to Secure Applications
In The Cloud
ConfigCloudTrail
Compliance
Service
Catalog
Identity
EncryptionNetworking
IAM Active
Directory
Integration
Key
Management
Service
CloudHSM Server-side
Encryption
Virtual Private
Cloud
Web
Application
Firewall
SAML
Federation

127. AWS Config Rules
Setup compliance rules for resource configurations
Trigger automatic actions when rules aren’t met
Available in preview now

128. Compliance Guideline Action
All EBS volumes should be encrypted Encrypt volumes

129. Compliance Guideline Action
All EBS volumes should be encrypted
Instances must be within a VPC
Encrypt volumes
Terminate instance

130. Compliance Guideline Action
All EBS volumes should be encrypted
Instances must be within a VPC
Instances must be tagged with
environment type
Encrypt volumes
Terminate instance
Page developer

131. CloudTrail Enabled
Encrypted Volumes
Attached Elastic IPs
Incoming SSH Traffic
Instances In VPC
Resource Tags
Restricted Open Ports
CUSTOM RULES
WITH AWS LAMBDA
PRE-BUILT
RULES
Reports, Pre-built and Custom Rules for AWS
Config

132. Identify and Remediate
Security and Compliance
Issues Early

133. Amazon Inspector
Automated security assessment service that finds
Security or compliance issues when deploying
Application on AWS
Available in preview now

134. Detect and Remediate Security Issues Early
and Often and with AWS Inspector
What’s Being
Assessed?
Network, VMS, OS &
Application Configurations
Built-In Content
Library
Check common security
standards & vulnerabilities
Detailed
Reports
Prioritize potential issues &
get remediation
recommendations
Full Audit
Trails
Track what tests were
performed, review results

135. ANDMove Fast Stay Secure

136. AWS Innovation during 2015
2009
Amazon RDS
Amazon VPC
AWS Auto Scaling
AWS Elastic Load
Balancing
2010
Amazon SNS
AWS Identity
& Access
Management
Amazon
Route 53
2011
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
2012
Amazon SWF
Amazon
Redshift
Amazon
Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
AWS Storage
Gateway
AWS Data
Pipeline
2013
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon
Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
2014
AWS KMS
Amazon Config
Amazon Cognito
Amazon Mobile
Analytics
Amazon EC2
Container Service
Amazon RDS for
Aurora
Amazon Lambda
Amazon WorkDocs
AWS Directory
Service
AWS CodeCommit
AWS CodePipeline
2015
Amazon EFS
Amazon API Gateway
Amazon WorkMail
Amazon Machine
Learning
AWS Device Farm
AWS WAF
Amazon
Elasticsearch Service
Amazon QuickSight
AWS Import/Export
Snowball
Amazon Kinesis Firehose
Amazon RDS for MariaDB
Amazon Inspector
AWS Database Migration
Service
AWS IoT
Amazon EC2 Container
Registry
Amazon Kinesis Analytics
AWS Mobile Hub
* As of 30 Oct 15
AWS EMR
Amazon CloudWatch
Amazon FPS AWS Import/Export
Trusted Advisor
AWS Service Catalog
AWS CodeDeploy
Amazon CloudWatch Logs

137. 2015 - An Amazing Year Innovating for our
customers

138. Questions?

140. Online Labs | Training
Gain confidence and hands-on
experience with AWS. Watch free
Instructional Videos and explore Self-
Paced Labs
Instructor Led Classes
Learn how to design, deploy and
operate highly available, cost-
effective and secure applications on
AWS in courses led by qualified AWS
instructors
Validate your technical expertise
with AWS and use practice
exams to help you prepare for
AWS Certification
AWS Certification
http://aws.amazon.com/training