AWS Cloud Migration Insights Forum

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Cloud Migration Insights Forum
Australia and New Zealand
November, 2017

Migration
Considerations
Simplifying your Cloud Journey
What is the impact of
Cloud Adoption?
Ask the Experts
Cloud Migration
Trends
Why migrate?
What can/should be
migrated?
How do I build an
engaging Business Case?
Preparing to migrate
safely and fast
How do I get started?

customer obsession
ownership
invent and simplify
right, a lot
hire and develop the best
insist on highest standards
think big
bias for action
frugality
earn trust
dive deep
have backbone; disagree & commit
deliver results
amazon leadership principles
learn and be curious

Startups on AWS

Enterprises on AWS

Tens of Thousands of Customers across
Australia and New Zealand

Robust, fully-featured technology platform

AWS Global Infrastructure
Customers in 190 countries
16 regions
44 availability zones
100+ edge locations

Sydney Region
Data Durability & Service High Availability
Sydney is 1 of 16 AWS global ‘Regions’
All regions have 2 or more Availability Zones (AZ)
AZs are geographically isolated
Low millisecond latency between AZ’s
Supports highly available architectures HA
Customer data remains in Australia
Sydney Region
Availability Zone A Availability Zone B Availability Zone C

Migration
Considerations
Ask the Experts
Cloud Migration
Trends
Cloud Adoption?
Why migrate?
What can/should be
migrated?
How do I build an
engaging Business Case?
safely and fast

More than 50% of the Fortune 500 firms
listed in 2000 are gone.
Source: World Economic Forum

Disruption demands a response.
Source: World Economic Forum

But it is hard to drive real change when so
much budget just supports the status quo.
Up to 80% of IT budgets are spent on maintaining existing
workloads
Mature organisations are often built upon a complex digital
tapestry that embodies years of technical debt
Addressing this issue allows IT organisations to better serve the
needs of the business, and enable digital transformation

Move from capital expense to
variable expense$
Lower variable expense than
they could achieve on their
own
Stop guessing capacity
Increased agility and
platform for innovation
Remove undifferentiated
heavy lifting
Go global in minutes
Why Are Companies Shifting?

Data Center
Consolidation
Digital
Transformation
Cost
Reduction
Acquisitions
or Divestitures
Large scale compute
intensive workloads
Facility or Real-estate
decisions
Colocation
or outsourcing
contract changes
Agility/Dev
Productivity
Common Migration Drivers

From Our Customers
… why they have migrated to AWS
Technology refresh
Data centre consolidation/exit
Digital transformation
Fast track innovation
Increase agility and productivity
Change in business model
Enable agility and scalability, business continuity
Reduce infrastructure costs, focus on Opex vs Capex
Leverage new technologies and opportunities
Internet of Things, Artificial Intelligence, Machine Learning
Focus on core business, achieve productivity savings,
enable scale
Geo expansion, restructure, acquisitions/divestitures,
scalability
Business Drivers Impacts

Reduce Total Cost of Ownership
Delivering Value
Agility and reduction in downtime
Fast track innovation
Culture of innovation
Amazon is helping us to learn how to
be innovative, how to move much
more quickly, how to get a culture of
innovation in the business.
Andrew Cole
Managing Director
”
“
From Our Customers
… why they have migrated to AWS
By working with AWS, we
spent just one-tenth of the
IT costs for a new office in
Houston.
Emma Whitty
Vice President of IT
“ BP needs the agility to be competitive when
prices, policy, technology and customer
preferences are changing - and that's what we
get with AWS. Recently, we fully provisioned
220 virtual machines on AWS - from initial
planning to app design layout, provisioning
and production - in one week.
Steve Fortune
Group CIO
”
“
We wanted to work with a
cloud provider that could
help us incorporate AI and
IoT technologies into our
business in the future.
David Peano
CIO
“

IT Budget Management Business Enablement
Training
Career and Skills
Business Benefits
Risk Management
Program / Project
Management
App Portfolio
Management Operational Integration
Security
Compliance
Cloud Migration considerations

CUSTOMER CLOUD CENTER OF EXCELLENCE (COE)
AWS CLOUD ADOPTION FRAMEWORK DELIVERY KITS
CLOUD-NATIVE
RETIRE
TECH
DEBT
Cloud Stages of Adoption
value
time
PROJECT
FOUNDATION
MIGRATION
REINVENTION

Tools and
Enablers
AWS Investment AWS Training
Migration Methodology
AWS Professional Services
AWS Migration Acceleration Framework
AWS Partners

AWS Migration Methodology
Accelerated & Prescriptive Journey to Migration Readiness
Migration
Readiness &
Planning Migration
Qualification
Migration
Readiness
Assessment
1 month+Weeks 1 Week Months

Portfolio Discovery
Deep Discovery
Applications and Infrastructure
Inventory, Dependencies, Capacity,
Utilisation
What can/should be migrated?
Configuration Management
Database
Infrastructure / Anomalies
Report
+ +
✓ Migration Methodology

©2016, Amazon Web Services, Inc. or its affiliates. All rights reserved
Data Transfer
S3 Transfer Acceleration
AWS Storage and File Gateway
AWS Direct Connect
Amazon Kinesis Firehose
AWS Server
Migration Service
AWS Database
Migration Service
VMWare Cloud on AWS AWS Snowball & Snowmobile
Discovery and planning
Application and Server migrations
Application profiling/operations
Tools and Enablers
AWS Managed
Services
AWS Migration
Hub Service

Migration modes – 6 R treatment
RE-HOST
RE-PLATFORM
REPURCHASE
REFACTOR
RETAIN
RETIRE
Not Moving
Decommission
Lift and Shift
Lift and Reshape
Drop and Shop
Re-architect / Re-develop

74%
of Apps
9%
of Apps
7%
of Apps
Portfolio
Assessment
• Targeted for Rehost/
Replatform / Rearchitect
• Already virtualized / x86
• Well-defined boundaries
• Cloud licensing model
• Known dependencies
• Targeted for Repurchase
• Application will be
replaced, potentially to new
cloud-native application or
SaaS platform
• Targeted for Retain
• Hardware appliance
• Non-x86 workload
• Licensing Restrictions
• On Premise dependency
Cloud Now
344/467
Cloud Native
Projects
41/467
Cloud
Not Now
34/467
CMDB
Application
Inventory
Inflight
Projects
vCenter
Output
RISC
Cloudscape
Application
Discovery
Application
Assessment
Workshops
10%
of Apps
• Targeted for Retire
• Application to be
decommissioned
Retire
48/467
• Operational Efficiencies for
Cloud Now applications 17%
Effort
Reduction
Operational
Efficiency
• 6R Pattern
• Cloud compatibility
• Instance sizing
• Cost profiling
• Portfolio Scoring
• Productivity Gain
Operational
Analysis
Workshops
- AWS Landing Zone
- Cloud Centre of
Excellence
Application Assessment✓ Migration Methodology

Accelerated & Prescriptive Journey to Migration Readiness
Migration
Readiness &
Planning Migration
Qualification
Migration
Readiness
Assessment
1 month+Weeks 1 Week Months

AWS Cloud Adoption Framework
Business Leaders, Finance Managers, Budget Owners, Strategy Stakeholders
Human Resources, Staffing, and People Managers
CIO, Program Managers, Project Managers, Enterprise Architects,
Business Analysts, and Portfolio Managers
CTO, IT Managers, and Solution Architects
CISO, IT Security managers, and IT Security Analysts
IT Operations and Support leaders

Migration Readiness Assessment
Understand capability and readiness to migrate
workloads to AWS
Evaluate against AWS Cloud Adoption Framework
perspectives and best practices
Define gaps to be addressed in Migration Readiness
and Planning activities
Baseline measurement for Cloud Migrations Migration Methodology

Input

Output

CLOUD-NATIVE
RETIRE
TECH
DEBT
Cloud Stages of Adoption
What to migrate when?
value
timePROJECT
FOUNDATION
MIGRATION
REINVENTION
SDLC
Training
DR
H-A/standby
Backup
Non-critical
production
Mission critical
production
Analytics
Non-critical
production

Migration
Considerations
Cloud Adoption?
Ask the Experts
Cloud Migration
Trends
Why migrate?
What can/should be
migrated?
How do I build an
engaging Business
Case?
Safely and fast

Establishing an effective business case for the
adoption of AWS for your application workloads
requires knowledge of how your organisation does
things now.
By understanding your existing on-premises or co-
location environments as well as the things that sit
around them you will be able to lay the groundwork
for an effective business case.
Building a Business Case Migration Methodology

Input Directional Refined Detailed
High-level assumptions (adjustable)
Business Objectives R
Simple TCO Calculator
Migration Cost Estimator
Six R’s Analysis
Infrastructure data points -
Third Party data points -
Customer and CFO financial data -
Automated & Manual Discovery Data -
Simple Opportunity Calculator
Resource Efficiency Model
CAF Assessment
Business Case Accuracy
= required
= optional
Business Case Inputs
Building a Business Case

Input Directional Refined Detailed
High-level business case presentation
Backing data
Calculate migration bubble
Calculate the operating cost
Decision case file (output from business objectives)
Map intangible benefits to financial performance
Detailed multi-year business case -
Cloud Strategy -
NPV Calculation -
MIRR Calculation -
ROCE Calculation -
ROI Calculation -
Technical plan - -
Business Case Accuracy
= required
= optional
Business Case Outputs

All In Cloud Migration
Data Centre(s) exit, Cloud
first application policy
Hybrid Cloud
Progressive, case-by-
case migration
vs
Do Nothing
Maintain existing
infrastructure
vs
Scenarios for comparison

Comparing the costs
Hybrid Cloud All-In Migration Cost Savings
Migration Effort $125,000 $1,094,007
Infrastructure - On-Prem $5,617,140
Infrastructure - AWS $1,010,000 $2,913,916
Network Services $3,204,242 $2,016,230
Managed Services $6,632,952 $4,200,182
Programmatic Discount ($290,946)
Total (5 Years) $16,589,334 $9,933,390 40%
5-Year Savings $6,655,944

Tangible benefits
Uptime, Performance Uplift, TCO, ROI
Intangible benefits
Agility, Rapid Innovation, Digital Transformation,
New Markets, Reduced Bugs, Product Quality
Tangible vs Intangible Benefits

AWS
Landing Zone
Security &
Compliance
Portfolio Migration
Planning
Cloud Operations
Model
Cloud Center of
Excellence
Detailed Migration
Business Case
Migration Readiness and Planning

Migration Readiness and Planning
Sprint 1
Workshop - MVP
Landing Zone
LZ to Include Core Dependencies
(dx, Sentinel, SC, AD, etc.)
Validation, Tuning, Support Early Application
Migrations, and building roadmap
CUSTOMER OUTCOMES Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint 6 Sprint 7 Sprint 8
LANDING ZONE
CUSTOMER MIGRATION PLAN
APPLICATION PORTFOLIO DISCOVERY
& PLANNING
Cloud CoE Design
Center of excellence development Testing and Early Migration Operations
Extended Team Migration Training
SKILLS & CCOE
Security & Compliance
Workshop
Security IR Simulation
SECURITY & COMPLIANCE
Integration Security and Operations
Requirements
1st App Migration 2nd App Migration (Pattern 2) 3rd App Pattern Migration 4th App Pattern Migration
MIGRATION PROCESS &
EXPERIENCE 5th App Pattern Migration
Resource Plan, Sprint Teams,
Cadence
BUSINESS CASE
Case Finalization,
Presentation
Data Discovery Financial Analysis Q&A, Iteration
OPERATING MODEL
Gap Analysis, Tool
Procurement, OI Workshops
Well-Operated health checks and
continuous improvement
Ops Playbook and Runbooks, CI/CD pipelines, Service Catalog Setup
Identity & Access Mgt.
Logging & Monitoring
ValidationInfrastructure
Data Protection
Incident Response
Staff & Skills Augmentation Plan
Project Management
Workshop
Migration
Workshop
Portfolio Data Collection
& Analysis
Scoring Model Defined
and Validated
Prioritized Application Backlog for 1st Qtr Migrations
& Refined Estimates
Initial Scoring, Move
Groups & Estimate
Develop SOWs
and Proposal
Finalize and Present Migration Plan
and Proposal
Inputs/Pre-work
Existing AWS / DC
Architecture(s)
Current Ops Model & Future
Requirements
Security RACI
Security Cartography
3rd Party Risk
Application Portfolio Data for
Migration
5 Apps with Arch, Perf,
Dependency,
& Reqs Identified
Current team
structure
& experience
baseline
CAF Assessment
Initial Business Case
& Key Stakeholders
Business
Case Kickoff
Core Team Training
Migration Project Plan,
RACI, Charter

Migration Execution and transition
to Operations Migration Methodology

©2016, Amazon Web Services, Inc. or its affiliates. All rights reserved
Data Transfer
S3 Transfer Acceleration
AWS Storage and File Gateway
AWS Direct Connect
Amazon Kinesis Firehose
AWS Server
Migration Service
AWS Database
Migration Service
VMWare Cloud on AWS AWS Snowball & Snowmobile
Discovery and planning
Application and Server migrations
Application profiling/operations
Tools and Enablers
AWS Managed
Services
AWS Migration
Hub Service

AWS Partners
A snapshot of the many AWS Partners in the AWS Partner Network
Find an AWS Partner

Tools and
Enablers
AWS Investment AWS Training
AWS Professional
Services
AWS Migration Acceleration Framework
AWS Partners

Adopting the AWS Cloud can provide you with sustainable business advantages.
Supplementing your team with specialized skills and experience can help you achieve
those results. The AWS Professional Services organization is a global team of experts
that can help you realize your desired business outcomes when using the AWS Cloud.
We work together with your team and your chosen member of the AWS Partner
Network (APN) to execute your enterprise cloud computing initiatives.
Our team provides assistance through a collection of offerings which help you achieve
specific outcomes related to enterprise cloud adoption. We also deliver focused
guidance through our global specialty practices, which cover a variety of solutions,
technologies, and industries. In addition to working alongside our customers, we share
our experience through tech talk webinars, White Papers, and blog posts that are
available to anyone.
What’s New with AWS Professional Services – White Papers, Tech Talk Webinars, Blog Posts

New to AWS
Introductory labs
and videos can
help you ramp up
Start learning
Take a Class
Build technical
skills and learn
best practices from
an accredited
instructor
Find a class
AWS Certification
Validate knowledge
and show expertise
with industry
recognized
certifications
Get Certified
Online Labs
Take an online
Self-Paced Lab to
get hands-on-
practice with AWS
services
Start Practicing
Learn more: aws.amazon.com/training
AWS Training
Migrating to AWS: Syd Feb 19-20; Mel Mar 26-27

For more information ….
AWS Cloud Adoption Framework
Migrating to AWS eBook
AWS Partner Network
AWS Migration Partner Solutions
AWS Training and Certification
AWS Customer Case Studies
Cloud Security, Identity & Compliance with AWS

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
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