AWS Customer Presentation : PBS - AWS Summit 2012 - NYC
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Jon Brendsel is the VP of Products at Iconic Brands. According to a February 2012 report, PBS and PBS Kids video apps for iPad had over 30 million unique visitors and 57 million visits per month across all platforms. The mobile apps accounted for 115,000 unique visitors per day, 310,000 daily app opens, 27% of hours watched and 40% of video streams. The mobile video architecture utilized 5 AWS accounts, over 300 EC2 machines, ELBs, RDS databases, EBS volumes, S3 buckets, and CloudFront distributions.
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AWS Customer Presentation : PBS - AWS Summit 2012 - NYC
- 1. Jon Brendsel VP of Products
- 3. PBS Video for iPad PBSKids Video for iPad Launched Nov ‘10 Launched April ‘11
- 4. Fun With Numbers - February 2012 Total Video Mobile Video Unique visitors: 30M/mo 115k unique visitors per day Visits: 57M/mo 310k daily app opens Page views: 367M / mo 27% of hours watched, 40% of streams Video streams: 145M/mo Hours watched: 2.3M/mo
- 5. Mobile Video Architecture 5 AWS accounts 377 EC2 machines 71 ELBs 295 Elastic IPs 69 RDS databases 387 EBS volumes 173 S3 buckets 20 CloudFront distributions
Editor's Notes
- Lines of Business: General Audience, Kids, EducationEmployees: 600Location: Arlington, VABusiness modelNon-profit member organization165 dues paying stationsDues are used for…License broadcast and digital contentBuild distribution infrastructureProducers are not owned by PBSStation sponsored/owned (e.g. Frontline)Independent (Children’s Television Workshop)You don’t listen to us on the way to work!
- Also not shown here is our iPhone app which launched in January of 2011.We are currently developing a number of new mobile products which will target other mobile platforms as well as reach alternative platforms such as over-the-top devices
- PBS is #1 amongst major Networks for unique visitors9 months ago we were at 15% which we considered to be very good
- COVE Video metadata service API App servers - 6 medium EC2, RDS is 1 X-large master running with 2 x-large slaves in multimaster configuration2 small Ec2 running memcachedWe use ELBs for load balancing our applciation servers but then use HA proxy on Ec2 instances to load balance all of our RDS instancesTV schedules serviceApp Servers - 5 medium2 small EC2 instances running memcached1 xLarge RDS master with 2 Xlarge slaves