This presentation covers real world customer examples including as SharePoint, Exchange, SQL Server, and Remote Desktop Services with licensing options. We will explore deployment options and provide an overview of the AWS created QuickStarts and QuickLaunches to help with speed of deployment. This presentation will also include migration options for customer running End of Extended support products such as Windows Server2003 and SQL2005.

1. AWS Microsoft Days
December 9, 2015 | Los Angeles, CA

2. Agenda
In this session, we’re going to cover:
An intro to Amazon Web Services, including the
Seven Basic Freedoms it enables
AWS for Windows and the key scenarios it unlocks
on the AWS Cloud
An outline of key Windows based solution scenarios on the
AWS Cloud, including LOB and corporate applications
1
2
3

3. Why Amazon
Web Services?

4. Why Amazon Web Services?
Cloud Leadership
Delivering cloud services
9½years
Service improvements in 2014
500
Over
Reliable, High-Performance Infrastructure
Spanning 11 geographic regions
28Availability Zones
With consistency
48,000IOPS/instance
Capable of delivering

5. Why Amazon Web Services?
Broad Ecosystem
Across more than 190 countries
1Mcustomers
Enrolled in the AWS Partner Network
1000sof consulting and technology partners
Customer-focus
Saved by customers based on 2.6 million
AWS Trusted Advisor notifications
$350M
OverMore than
Since 2006
48price reductions

6. WhyAmazon Web Services?
Trusted by enterprises around the world

7. WhyAmazon Web Services?
AWS services framework
EC2
S3
RDS
ELB
Direct Connect
VPC
CloudFormation
Auto Scaling
EBS
OpsWorks
Elastic Beanstalk
IAM
VM Import/Export
Plugins

8. Seven Basic
Freedoms

9. Seven Basic Freedoms
Freedom to Build, Unfettered
 Vast infrastructure technology platform
 Not just expansive services, much deeper features
across compute, database, encryption and access control
 Quick to provision
Build, Unfettered
Get Real Value From
Your Data
Get Your Data In and Out
of the Cloud Easily
Freedom from Bad
(Database) Relationships
Freedom to Migrate
Freedom to Secure Your
Cake and Eat it too
Freedom to Say Yes
IT organizations cannot treat cloud IaaS
providers like commodities.
- Lydia Leong, Distinguished Analyst, Gartner

10. Seven Basic Freedoms
Freedom to Get Real Value from Your Data
 Core Components for Big Data Workloads
– S3, EC2 with SQL Server, RDS,
– EMR, Elasticsearch, Kinesis, Machine Learning
– Redshift
 Amazon QuickSight
Build, Unfettered
Get Real Value from
Your Data
Get Your Data In and Out
of the Cloud Easily
Freedom from Bad
(Database) Relationships
Freedom to Migrate
Freedom to Secure Your
Cake and Eat it too
Freedom to Say Yes
“We didn’t have time to re-design
applications. AWS could support our legacy
32-bit applications on Windows Server
2003, a variety of SQL Server and Oracle
databases, and a robust Citrix environment.”
- Jim McDonald, Lead Architect, Hess
Corporation

11. Seven Basic Freedoms
Freedom to Get Your Data In and Out Easily
 VM Import/Export Tools
 VPC, DirectConnect
 AWS Snowball
 AWS Partner Network
Build, Unfettered
Get Real Value From
Your Data
Get Your Data In and Out
of the Cloud Easily
Freedom from Bad
(Database) Relationships
Freedom to Migrate
Freedom to Secure Your
Cake and Eat it too
Freedom to Say Yes
“Our infrastructure requirements change
rapidly due to the agile nature of our
business. Amazon Web Services allowed us
to stop worrying about infrastructure and
concentrate on our business. Rapid growth
was no longer a technical hurdle and we
could have our important people focus on
more important problems, like making our
customers happy.”
- Lachlan Donald, CTO, 99Designs

12. Seven Basic Freedoms
Freedom from Bad (Database) Relationships
 More database options with six different database
engines including Microsoft SQL Server
 AWS Database Migration Service (Preview)
 AWS Schema Conversion Tool
 Use your existing licenses in full compliance
and enjoy Amazon EC2 Linux Rates
Build, Unfettered
Get Real Value From
Your Data
Get Your Data In and Out
of the Cloud Easily
Freedom from Bad
(Database) Relationships
Freedom to Migrate
Freedom to Secure Your
Cake and Eat it too
Freedom to Say Yes
“Before migrating to AWS, we experienced 10
to 20 hours of downtime a month. With AWS,
our downtime is significantly reduced. Our
average uptime increased rapidly from 98.8
percent to 99.9 percent without
re-architecting applications.”
- Augusto Rosa, Server Operations Manager,
Shaw Media

13. Seven Basic Freedoms
Freedom to Migrate
Many enterprises follow a similar path…
 Identify individual projects
 Extend existing datacenters into the cloud
 Scale Up and Optimize Operations
 Datacenter Migration
Build, Unfettered
Get Real Value From
Your Data
Get Your Data In and Out
of the Cloud Easily
Freedom from Bad
(Database) Relationships
Freedom to Migrate
Freedom to Secure Your
Cake and Eat it too
Freedom to Say Yes
“Had we built our SharePoint 2013 farm in
our other data center, we would have
increased costs by almost 50 percent. When
you compare our SharePoint 2012 farm to
our SharePoint 2013 farm, AWS allowed us
to increase our computing power while also
reducing costs by 14 percent.”
- Michael Cierkowski, Development Manager,
Slalom Consulting

14. Seven Basic Freedoms
Freedom to Secure Your Cake and Eat It, too
 Broad Accreditations & Certifications
 Broad set of services to secure applications
in the cloud
– Networking: VPC, Web Application Firewall
– Encryption: KMS, CloudHSM, Server-side Encryption
– Identity: IAM, AD Integration, SAML Federation
– Compliance: Service Catalog, CloudTrail, Config, Inspector
Build, Unfettered
Get Real Value From
Your Data
Get Your Data In and Out
of the Cloud Easily
Freedom from Bad
(Database) Relationships
Freedom to Migrate
Freedom to Secure Your
Cake and Eat It too
Freedom to Say Yes
“Amazon Virtual Private Cloud (Amazon
VPC) gives us a secure environment in the
AWS Cloud with the flexibility and scalability
we need to manage our SharePoint
environment with zero impact to our on-
premises datacenter”
- Jeremy Fuchs, Vice President of Financial and BI
Systems, Lionsgate

15. Seven Basic Freedoms
Freedom to Say Yes
With Amazon EC2 Dedicated infrastructure, you can access all the benefits
of AWS…
 Start-Ups Scale from Day One with AWS
 The Cloud is a Driver for Digital Transformation
 Freedom to Control Your Own Destiny
Build, Unfettered
Get Real Value From
Your Data
Get Your Data In and Out
of the Cloud Easily
Freedom from Bad
(Database) Relationships
Freedom to Migrate
Freedom to Secure Your
Cake and Eat it too
Freedom to Say Yes
“Get these folks who have put their
blood, sweat and tears into making our
consumer experience grow… it’s
incredibility liberating for them, and they
feel empowered, and they feel like it’s
their site. For the first time I heard one
of the engineers say ‘this is my website’,
and so it’s amazing what happens when
they actually feel empowered like it’s
their own.”
- Jody Mulkey, CTO, TIcketmaster
“AWS APIs have never said ‘come back
when you have a smarter question”
- Jody Mulkey, CTO, Ticketmaster

16. AWS for Windows

17. What is AWS for Windows?
Optimization for Windows-based workloads
Wide range of scalable services
Alignment with business needs

18. Why AWS for Windows?
Secure Reliable High-Performance Familiar
Cost-Effective Extensive Flexible

19. Dev and Test powered by Windows Server
"It used to take two weeks to build, configure,
and deploy a new machine at our colocation .
Now, can take an AWS pre-configured Windows
Server AMI and use Chef at boot time to install
.NET, Internet Information Services (IIS), and our
application onto an instance in 20 minutes.
Instead of deploying new versions of the
application to existing machines, we just create
new instances.”
-Paul Kearney, Chief Architect , InfoSpace
Complete and deploy faster
Utilize the same tools as on-premises
Access a multitude of APIs
Automate systems operations
Lower costs and project risk

20. Line of Business Apps powered by SQL Server
“We couldn’t have migrated our billing system
so efficiently or so inexpensively without AWS.
Using AWS helps reduce our costs, increases
our agility, and significantly improves our
capacity.”
-Paul Armstrong, Business Systems Manager,
Haven Power
Wide array of Choices
Fully-managed Services
Highly Reliable
Enterprise-Grade Security
Flexible and Scalable

21. CorporateApps powered by SharePoint/Exchange/Lync
“Had we built our SharePoint 2013 farm in
our other data center, we would have
increased costs by almost 50 percent. When
you compare our SharePoint 2012 farm to
our SharePoint 2013 farm, AWS allowed us
to increase our computing power while also
reducing costs by 14 percent.””
-Michael Cierkowski, Development Manager,
Slalom Consulting
Compatible with customizations/
third-party add-ons
Broad and deep security services comply
with a multitude of regulatory requirements
Bring your own licenses, reduce TCO, and
trade CapEx for OpEx
Improve performance of underlying SQL
Server databases

22. Client: Amazon.com
Frank Johnston, Manager Corporate Infrastructure,
Amazon.com

23. Amazon Global IT
Me: Frank Johnston, Manager, Corporate
Infrastructure, Amazon.com
Our mission: enable productivity, regardless
of job function or geographic location
Our initial scope: 150000 Amazonians in 35
locations, and growing

24. Tangible, Intangible Services
Intangible: DHCP, Login
Tangible: Email, SharePoint, Audio/Video

25. Project Goals
Migrate two Microsoft platforms to Amazon
Web Services
Put an enterprise workload on EC2 Windows
Redefine roles and organizational needs

26. Business drivers
Cost optimization: DC decommissioning, CapEx
reduction
Performance: better user experience, faster
provisioning
Elasticity: grow with the seasonality of the
company, and support Amazon.com’s growth
Improve the experience for Amazon
customers

27. First Attempt
SharePoint: legacy to AWS
Go Fast: Sometimes things are broken

28. Learnings
Foundational: Identity and Access
Management, VPC Strategy, Tagging, EC2
fundamentals
Elastic is real: Massive compute for
database integrity checking

29. Second time is the charm
Exchange: 2010 to 2013
Hosted in AWS: 200K+ mailboxes

30. Not Your Grandmother’s Infrastructure
+ !=

31. Specifics
 312 EC2 instances: r3.8xlarge
 39 DAGS: ~6K mailboxes (1GB each)
 Total Storage: 6PB of GP2 EBS (started with PIOPS)
 ELB: internal traffic load balancing
Total Infrastructure Cost Per Mailbox
$1.60/month

32. Key Wins
Team empowerment: from Application
Administrators to a team of cloud engineers
Scale & Cost: Add capacity incrementally, no
SAN chassis, no vendor lead time, no CapEx
Performance: ~200K mailboxes migrated,
rate of 15K per week

33. Hat-trick
Foundation In Place: VPC’s, Tagging, IAM,
well rounded team
Lync for 120K users: Implemented in 6
months, AWS Ecosystem (Soft F5, SIOS)

34. Getting Started
& Next Steps

35. Getting Started & Next Steps
Next steps
Learn more about Amazon EC2 Dedicated Hosts
https://aws.amazon.com/ec2/dedicated-hosts/
Learn more about AWS and Microsoft licensing
https://aws.amazon.com/windows/resources/licensing/
Microsoft licensing on AWS FAQ
https://aws.amazon.com/windows/faq/
YouTube video: Amazon EC2 Enhancements for the Enterprise
https://www.youtube.com/watch?v=myijxx5Typw
Sign up for AWS for free
http://aws.amazon.com/getting-started
Join the AWS Partner Network
https://www.apn-portal.com/AWS_Partner_Application
 Try AWS for free with AWS Free Tier
 Email microsoft@amazon.com to get in touch
with the Microsoft Platform Team at AWS