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W E L C O M E T O
32,000+
attendees
400+
technical sessions
50,000+
live stream registrations
R E : I N V E N T
R E C A P
A Quick Update On Our AWS Business
~$13B Revenue Run Rate
(trailing 12 months, as of Q3 2016)
55% YoY Growth
(Q3 2015 v s Q3 2016)
Millions Of Active Customers Per Month
Largest Number Of Startup Customers
Largest Number Of Enterprise Customers
Largest Number Of Public Sector Customers
Broadest Ecosystem of System Integrators:
Our Premier Consulting Partners
Super Broad Ecosystem of ISVs
*Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available
upon request from AWS : http://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sb
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings
or other designation. Gartner research publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
AWS is positioned highest in
execution and furthest in vision within
the Leaders Quadrant
AWS Positioned as a Leader
in the Gartner Magic Quadrant
for Cloud Infrastructure as
a Service, Worldwide
The Fastest Growing Multi-Billion Dollar
Enterprise IT Company in The world
“AWS continues to grow at a nearly unbelievable rate, even as
credible and very deep pocketed-competitors have emerged.
That seems to indicate an almost insatiable demand from
businesses that want to offload computing and storage tasks to third
party providers rather than build more data centers.”
Where Are We In The Cloud’s Evolution?
Fortune, 27 October 2016
New Normal Control Over
Your Own Destiny
In 2014 In 2015
Where Are We In The Cloud’s Evolution?
S U P E R P O W E R S
With AWS, It Can Feel Like You Have Been Given
S U P E R S O N I C S P E E D
Most Robust, Fully-Featured Technology
Infrastructure Platform
HYBRID ARCHITECTURE
Data Backups
Integrated App
Deployments
Direct
Connect
Identity
Federation
Integrated Resource
Management
Integrated
Networking
VMware
Integration
MARKETPLACE
Business
Apps
Databases
DevOps
Tools
NetworkingSecurity Storage
Business
Intelligence
INFRASTRUCTURE
Availability
Zones
Points of
Presence
Regions
CORE SERVICES
Compute
VMs, Auto-scaling, Load
Balancing, Containers, Cloud
functions
Storage
Object, Blocks, File,
Archivals,
Import/Export
Databases
Relational, NoSQL,
Caching, Migration
CDN
Networking
VPC, DX,
DNS
Access Control
Identity
Management
Key Management
& Storage
Monitoring
& Logs
SECURITY & COMPLIANCE
Resource &
Usage Auditing
Configuration
Compliance
Web application
firewall
Assessment and
reporting
TECHNICAL & BUSINESS SUPPORT
Support
Professional
Services
Account
Management
Partner
Ecosystem
Solutions
Architects
Training &
Certification
Security &
Billing Reports
Optimization
Guidance
ENTERPRISE APPS
Backup
Corporate
Email
Sharing &
Collaboration
Virtual
Desktops
IoT
Rules
Engine
Registry
Device
Shadows
Device
Gateway
Device
SDKs
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Push
Notifications
Identity
Sync
Resource
Templates
One-click App
Deployment
Triggers
Containers
DevOps Resource
Management
Application Lifecycle
Management
API
Gateway
Transcoding
Queuing &
Notifications
Email
Workflow
Search
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics
Single Integrated
Console
Mobile App
Testing
Data
Pipelines
Petabyte-Scale
Data Migration
Database
Migration
Schema
Conversion
Application
Migration
MIGRATION
Pace of Innovation: New Capabilities Daily
X - R A Y V I S I O N
The Ability to Understand Your Customers And
Business Better Through Analytics
Real-time
streaming
data
Data
Warehouse
Hadoop, Spark,
HBase, Hive,
Presto, Mahout,
Pig, Zeppelin
Elasticsearch Business
Intelligence
Machine
Learning
Amazon
Kinesis
Amazon
Redshift
Amazon
EMR
Amazon
Elasticsearch
Amazon
QuickSight
Amazon
Machine Learning
Customers Using AWS Analytics To Understand Their Data
The Ability To See
The Meaning Inside Your Data
Artificial Intelligence on AWS
P2 Amazon
Machine Learning
Deep Learning
AMI and template
Investment in
MXNet
Real Machine Learning Happening On AWS
Computer Vision APIs
Detect Online
Payment Fraud
Computer Vision For
Crowd Sourced Maps
Computer Vision For
Autonomous Driving
ML At Large Scale
Luxury Real Estate
Purchase Predictions Recommendation Engine Forecast Customer Traffic
Predictive Analytics
On Sports Plays Image Recognition Search Zestimate
(using Apache Spark)
Insurance
Artificial Intelligence & Deep Learning At Amazon
Thousands Of Employees Across The Company Focused on AI
Discovery &
Search
Fulfilment &
Logistics
Add ML-powered
features to existing products
Echo &
Alexa
F L I G H T
Freedom To
Build Fast
Freedom To
Build Fast
Freedom To
Understand Your Data Better
Freedom To
Build Fast
Freedom To
Understand Your Data Better
Freedom To
Unshackle From Customer
H stile Database Vendors
Old World Databases
Very Expensive Proprietary Lock-In Punitive
Licensing
Old World Databases
You’ve Got
Mail!
AUDIT
Very Expensive Proprietary Lock-In Punitive
Licensing
It’s Why Customers Are Moving
To Open Database Engines
Migrating Databases To AWS
14,000+
databases migrated
Migrate between
on-prem and AWS
Migrate between
databases
Automated schema
conversion
Data replication for
zero downtime migrations
Amazon Aurora: Speed And Availability Of
Commercial Databases, With Cost-Effectiveness
Of Open Source
Up To 5x Performance
Of High-end MySQL
Highly Available
and Durable
MySQL
Compatible
1/10th The Cost Of
Commercial Grade Databases
Fastest Growing
AWS Service, Ever
S H A P E S H I F T I N G
Most Robust, Fully-Featured Technology
Infrastructure Platform
HYBRID ARCHITECTURE
Data Backups
Integrated App
Deployments
Direct
Connect
Identity
Federation
Integrated Resource
Management
Integrated
Networking
VMware
Integration
MARKETPLACE
Business
Apps
Databases
DevOps
Tools
NetworkingSecurity Storage
Business
Intelligence
INFRASTRUCTURE
Availability
Zones
Points of
Presence
Regions
CORE SERVICES
Compute
VMs, Auto-scaling, Load
Balancing, Containers, Cloud
functions
Storage
Object, Blocks, File,
Archivals,
Import/Export
Databases
Relational, NoSQL,
Caching, Migration
CDN
Networking
VPC, DX,
DNS
Access Control
Identity
Management
Key Management
& Storage
Monitoring
& Logs
SECURITY & COMPLIANCE
Resource &
Usage Auditing
Configuration
Compliance
Web application
firewall
Assessment and
reporting
TECHNICAL & BUSINESS SUPPORT
Support
Professional
Services
Account
Management
Partner
Ecosystem
Solutions
Architects
Training &
Certification
Security &
Billing Reports
Optimization
Guidance
ENTERPRISE APPS
Backup
Corporate
Email
Sharing &
Collaboration
Virtual
Desktops
IoT
Rules
Engine
Registry
Device
Shadows
Device
Gateway
Device
SDKs
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Push
Notifications
Identity
Sync
Resource
Templates
One-click App
Deployment
Triggers
Containers
DevOps Resource
Management
Application Lifecycle
Management
API
Gateway
Transcoding
Queuing &
Notifications
Email
Workflow
Search
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics
Single Integrated
Console
Mobile App
Testing
Data
Pipelines
Petabyte-Scale
Data Migration
Database
Migration
Schema
Conversion
Application
Migration
MIGRATION
Pace of Innovation: New Capabilities Daily
The Superpowers
of Gibson Innovations
IoT Journey Along The Amazon Web Service
Scaling to millions of devices and orchestration
INNOVATION AND DEVELOPMENT JAN 19, 2017
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 39
* This includes consumer and professional audio,
headphones and music instruments.
Our Business Ambition
BECOME THE WORLD’S
#1 MUSIC LIFESTYLE COMPANY
Grow profitably to 50% of the music market*
Our Marketing Challenge
EXECUTE A MULTI-BRAND
STRATEGY ACROSS THE
CONSUMER DECISION JOURNEY
* This includes consumer and professional audio,
headphones and music instruments.
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 40
OUR BRANDS ARE EVERYWHERE MUSIC IS BEING
CREATED, PERFORMED OR EXPERIENCED
Performing music Creating music Experiencing music
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION
We are Gibson Innovations and we love music. We are headquartered in Hong Kong.
We are part of Gibson Brands, headquartered in Nashville, Tennessee.
We distribute our audio innovations across our brands in close cooperation with our retail
partners.
HEADPHONES &
BLUETOOTH SPEAKERS
Gibson Innovations: experiencing music
4
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 42
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 43
New Product Innovation (Zero to Millions)
Business Case Simulation
IoT Security
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION
Business Case Simulation – Infrastructure Cost
IPCam Business Nature
• Connected and use anywhere
• Different usage behavior day-by-day,
region-by-region, user-by-user
• System resources scalability
• Long-tail software maintenance
7
*Group data only. User ID, MAC and IP addresses are not recorded.
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 45
The Proof-Of-Concept (PoC) Journey – Before, After and After…
• Cost Optimization with lower
initial investment
• Fully-managed scalability
• Infrastructure cost grows
elastically with user space
1st gen 2nd gen
Original
• Further Cost Optimization using serverless,
faster development time, less development cost,
and easy deployment
• Well and easily-managed scalability
• Quick and easy software maintenance with
supports of AWS managed services
• Not easy to deploy in multi-regions
worldwide
• High infrastructure cost & initial
Investment
• Complex software maintenance
cover multi-vendors
Linked with multiple vendors at
network infrastructure
Basic AWS managed services
covered EC2, VPC and S3 – cost
down 15-32% from original
Serverless approach – cost
down 52-75% from original
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 46
IoT Security with AWS
A highly secure, cost-effective, and easy-to-maintain solution to IoT security
Client Certificate Device Certificate
KMS Managed Key
IAM Access Key
TLS TLS
AWS IoT
managed X.509
at zero cost
Congnito federated ID
with email & phone
signup verification
S3 build-in AES256
encryption without
additional cost
KMS (highly scalable) to create and
control data keys (CDK) per
combination of user-client-device
IAM with IoT policies to authorize
devices/ mobile clients to perform
IoT operations
Cognito Identity Token
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 47
Migration (Millions to Millions)
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 48
• Deliver services using HTTPS secured RESTful APIs
• The key API endpoints require additional secure
communication mechanisms
Arcus Connected Product Firmware Upgrade Platform
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 49
Arcus Ecosystem Highlights
• Over 300 product models (SKUs)
• Over 1.7M registered devices
• Average 664K connected devices per month
• Average 4.3M requests/month
• Average 1.1TB firmware
downloads/month
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 50
Arcus Migration Roadmap
Distributed High Availability DBaaS
Model
(Google+CloudFlare+Compose+AWS)
AWS
Architecture
Philips Connected
Product Platform • Suboptimal database performance
due to network latency
• Anyone can potentially gain access
to the database over the Internet
• Self-hosted Load Balancer becomes
the single point of failure
• System monitoring all over the place
• Minimal network latency between
the database and the application
servers
• Database is isolated from
external networks
• High Availability Load Balancing
• Scalable system architecture
• Consolidated system monitoring
over CloudWatch
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 51
• Infrastructure Costs reduced by 65%
• Average Process Time per API Request reduced by 90%
• Improved Data Security
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 52
Technology Adoption Life Cycle
Production
(Majority)
Prototyping
(Early Adopters)
Evaluation
(Innovators)
Route 53 VPC
S3 CloudFront
EC2 Elastic Load
Balancing
QuickSight
Mobile
Analytics
SESSNS CloudWatch
RDS Redshift
Lambda
DynamoDB
AWS KMS
IAM
Cognito
IoT
API Gateway
Rekognition
& AI
Machine
Learning
Lex
Polly
Greengrass
KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 53
•No matter in-house or outsource development model, hire your
AWS certified architect(s)
•Keep playing and learning the latest services
•Attend Re:Invent @ Vegas
The Next Ten Years
Sponsors
Gold Sponsor
Silver Sponsors
Return the Feedback to receive AWS USD25 or USD100 Credits!
An email with the feedback form URL will be sent to you at 2:30pm, please
kindly complete and submit the feedback form by 8pm to receive
AWS USD25 credits (applied to all AWS services) or
AWS USD100 credits (limited to only new AWS services)
25
USD$
100
USD$
(All AWS Services) (Only New AWS Services)
Applicable to:
AWS XRAY
AMAZON ATHENA
AMAZON POLLY
AMAZON REKOGNITION
Thank You
Enjoy re:Invent Recap

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AWS re:Invent 2016 Recap in Hong Kong Keynote

  • 1. W E L C O M E T O
  • 2. 32,000+ attendees 400+ technical sessions 50,000+ live stream registrations R E : I N V E N T R E C A P
  • 3. A Quick Update On Our AWS Business
  • 4. ~$13B Revenue Run Rate (trailing 12 months, as of Q3 2016) 55% YoY Growth (Q3 2015 v s Q3 2016) Millions Of Active Customers Per Month
  • 5. Largest Number Of Startup Customers
  • 6. Largest Number Of Enterprise Customers
  • 7. Largest Number Of Public Sector Customers
  • 8. Broadest Ecosystem of System Integrators: Our Premier Consulting Partners
  • 10. *Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AWS : http://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sb Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. AWS is positioned highest in execution and furthest in vision within the Leaders Quadrant AWS Positioned as a Leader in the Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
  • 11. The Fastest Growing Multi-Billion Dollar Enterprise IT Company in The world
  • 12. “AWS continues to grow at a nearly unbelievable rate, even as credible and very deep pocketed-competitors have emerged. That seems to indicate an almost insatiable demand from businesses that want to offload computing and storage tasks to third party providers rather than build more data centers.” Where Are We In The Cloud’s Evolution? Fortune, 27 October 2016
  • 13. New Normal Control Over Your Own Destiny In 2014 In 2015 Where Are We In The Cloud’s Evolution?
  • 14. S U P E R P O W E R S With AWS, It Can Feel Like You Have Been Given
  • 15. S U P E R S O N I C S P E E D
  • 16. Most Robust, Fully-Featured Technology Infrastructure Platform HYBRID ARCHITECTURE Data Backups Integrated App Deployments Direct Connect Identity Federation Integrated Resource Management Integrated Networking VMware Integration MARKETPLACE Business Apps Databases DevOps Tools NetworkingSecurity Storage Business Intelligence INFRASTRUCTURE Availability Zones Points of Presence Regions CORE SERVICES Compute VMs, Auto-scaling, Load Balancing, Containers, Cloud functions Storage Object, Blocks, File, Archivals, Import/Export Databases Relational, NoSQL, Caching, Migration CDN Networking VPC, DX, DNS Access Control Identity Management Key Management & Storage Monitoring & Logs SECURITY & COMPLIANCE Resource & Usage Auditing Configuration Compliance Web application firewall Assessment and reporting TECHNICAL & BUSINESS SUPPORT Support Professional Services Account Management Partner Ecosystem Solutions Architects Training & Certification Security & Billing Reports Optimization Guidance ENTERPRISE APPS Backup Corporate Email Sharing & Collaboration Virtual Desktops IoT Rules Engine Registry Device Shadows Device Gateway Device SDKs DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS Data Warehousing Hadoop/ Spark Streaming Data Collection Machine Learning Elastic Search Push Notifications Identity Sync Resource Templates One-click App Deployment Triggers Containers DevOps Resource Management Application Lifecycle Management API Gateway Transcoding Queuing & Notifications Email Workflow Search Streaming Data Analysis Business Intelligence Mobile Analytics Single Integrated Console Mobile App Testing Data Pipelines Petabyte-Scale Data Migration Database Migration Schema Conversion Application Migration MIGRATION
  • 17. Pace of Innovation: New Capabilities Daily
  • 18. X - R A Y V I S I O N
  • 19. The Ability to Understand Your Customers And Business Better Through Analytics Real-time streaming data Data Warehouse Hadoop, Spark, HBase, Hive, Presto, Mahout, Pig, Zeppelin Elasticsearch Business Intelligence Machine Learning Amazon Kinesis Amazon Redshift Amazon EMR Amazon Elasticsearch Amazon QuickSight Amazon Machine Learning
  • 20. Customers Using AWS Analytics To Understand Their Data
  • 21. The Ability To See The Meaning Inside Your Data
  • 22. Artificial Intelligence on AWS P2 Amazon Machine Learning Deep Learning AMI and template Investment in MXNet
  • 23. Real Machine Learning Happening On AWS Computer Vision APIs Detect Online Payment Fraud Computer Vision For Crowd Sourced Maps Computer Vision For Autonomous Driving ML At Large Scale Luxury Real Estate Purchase Predictions Recommendation Engine Forecast Customer Traffic Predictive Analytics On Sports Plays Image Recognition Search Zestimate (using Apache Spark) Insurance
  • 24. Artificial Intelligence & Deep Learning At Amazon Thousands Of Employees Across The Company Focused on AI Discovery & Search Fulfilment & Logistics Add ML-powered features to existing products Echo & Alexa
  • 25. F L I G H T
  • 27. Freedom To Build Fast Freedom To Understand Your Data Better
  • 28. Freedom To Build Fast Freedom To Understand Your Data Better Freedom To Unshackle From Customer H stile Database Vendors
  • 29. Old World Databases Very Expensive Proprietary Lock-In Punitive Licensing
  • 30. Old World Databases You’ve Got Mail! AUDIT Very Expensive Proprietary Lock-In Punitive Licensing
  • 31. It’s Why Customers Are Moving To Open Database Engines
  • 32. Migrating Databases To AWS 14,000+ databases migrated Migrate between on-prem and AWS Migrate between databases Automated schema conversion Data replication for zero downtime migrations
  • 33. Amazon Aurora: Speed And Availability Of Commercial Databases, With Cost-Effectiveness Of Open Source Up To 5x Performance Of High-end MySQL Highly Available and Durable MySQL Compatible 1/10th The Cost Of Commercial Grade Databases Fastest Growing AWS Service, Ever
  • 34. S H A P E S H I F T I N G
  • 35. Most Robust, Fully-Featured Technology Infrastructure Platform HYBRID ARCHITECTURE Data Backups Integrated App Deployments Direct Connect Identity Federation Integrated Resource Management Integrated Networking VMware Integration MARKETPLACE Business Apps Databases DevOps Tools NetworkingSecurity Storage Business Intelligence INFRASTRUCTURE Availability Zones Points of Presence Regions CORE SERVICES Compute VMs, Auto-scaling, Load Balancing, Containers, Cloud functions Storage Object, Blocks, File, Archivals, Import/Export Databases Relational, NoSQL, Caching, Migration CDN Networking VPC, DX, DNS Access Control Identity Management Key Management & Storage Monitoring & Logs SECURITY & COMPLIANCE Resource & Usage Auditing Configuration Compliance Web application firewall Assessment and reporting TECHNICAL & BUSINESS SUPPORT Support Professional Services Account Management Partner Ecosystem Solutions Architects Training & Certification Security & Billing Reports Optimization Guidance ENTERPRISE APPS Backup Corporate Email Sharing & Collaboration Virtual Desktops IoT Rules Engine Registry Device Shadows Device Gateway Device SDKs DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS Data Warehousing Hadoop/ Spark Streaming Data Collection Machine Learning Elastic Search Push Notifications Identity Sync Resource Templates One-click App Deployment Triggers Containers DevOps Resource Management Application Lifecycle Management API Gateway Transcoding Queuing & Notifications Email Workflow Search Streaming Data Analysis Business Intelligence Mobile Analytics Single Integrated Console Mobile App Testing Data Pipelines Petabyte-Scale Data Migration Database Migration Schema Conversion Application Migration MIGRATION
  • 36. Pace of Innovation: New Capabilities Daily
  • 38. IoT Journey Along The Amazon Web Service Scaling to millions of devices and orchestration INNOVATION AND DEVELOPMENT JAN 19, 2017
  • 39. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 39 * This includes consumer and professional audio, headphones and music instruments. Our Business Ambition BECOME THE WORLD’S #1 MUSIC LIFESTYLE COMPANY Grow profitably to 50% of the music market* Our Marketing Challenge EXECUTE A MULTI-BRAND STRATEGY ACROSS THE CONSUMER DECISION JOURNEY * This includes consumer and professional audio, headphones and music instruments.
  • 40. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 40 OUR BRANDS ARE EVERYWHERE MUSIC IS BEING CREATED, PERFORMED OR EXPERIENCED Performing music Creating music Experiencing music
  • 41. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION We are Gibson Innovations and we love music. We are headquartered in Hong Kong. We are part of Gibson Brands, headquartered in Nashville, Tennessee. We distribute our audio innovations across our brands in close cooperation with our retail partners. HEADPHONES & BLUETOOTH SPEAKERS Gibson Innovations: experiencing music 4
  • 42. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 42
  • 43. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 43 New Product Innovation (Zero to Millions) Business Case Simulation IoT Security
  • 44. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION Business Case Simulation – Infrastructure Cost IPCam Business Nature • Connected and use anywhere • Different usage behavior day-by-day, region-by-region, user-by-user • System resources scalability • Long-tail software maintenance 7 *Group data only. User ID, MAC and IP addresses are not recorded.
  • 45. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 45 The Proof-Of-Concept (PoC) Journey – Before, After and After… • Cost Optimization with lower initial investment • Fully-managed scalability • Infrastructure cost grows elastically with user space 1st gen 2nd gen Original • Further Cost Optimization using serverless, faster development time, less development cost, and easy deployment • Well and easily-managed scalability • Quick and easy software maintenance with supports of AWS managed services • Not easy to deploy in multi-regions worldwide • High infrastructure cost & initial Investment • Complex software maintenance cover multi-vendors Linked with multiple vendors at network infrastructure Basic AWS managed services covered EC2, VPC and S3 – cost down 15-32% from original Serverless approach – cost down 52-75% from original
  • 46. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 46 IoT Security with AWS A highly secure, cost-effective, and easy-to-maintain solution to IoT security Client Certificate Device Certificate KMS Managed Key IAM Access Key TLS TLS AWS IoT managed X.509 at zero cost Congnito federated ID with email & phone signup verification S3 build-in AES256 encryption without additional cost KMS (highly scalable) to create and control data keys (CDK) per combination of user-client-device IAM with IoT policies to authorize devices/ mobile clients to perform IoT operations Cognito Identity Token
  • 47. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 47 Migration (Millions to Millions)
  • 48. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 48 • Deliver services using HTTPS secured RESTful APIs • The key API endpoints require additional secure communication mechanisms Arcus Connected Product Firmware Upgrade Platform
  • 49. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 49 Arcus Ecosystem Highlights • Over 300 product models (SKUs) • Over 1.7M registered devices • Average 664K connected devices per month • Average 4.3M requests/month • Average 1.1TB firmware downloads/month
  • 50. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 50 Arcus Migration Roadmap Distributed High Availability DBaaS Model (Google+CloudFlare+Compose+AWS) AWS Architecture Philips Connected Product Platform • Suboptimal database performance due to network latency • Anyone can potentially gain access to the database over the Internet • Self-hosted Load Balancer becomes the single point of failure • System monitoring all over the place • Minimal network latency between the database and the application servers • Database is isolated from external networks • High Availability Load Balancing • Scalable system architecture • Consolidated system monitoring over CloudWatch
  • 51. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 51 • Infrastructure Costs reduced by 65% • Average Process Time per API Request reduced by 90% • Improved Data Security
  • 52. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 52 Technology Adoption Life Cycle Production (Majority) Prototyping (Early Adopters) Evaluation (Innovators) Route 53 VPC S3 CloudFront EC2 Elastic Load Balancing QuickSight Mobile Analytics SESSNS CloudWatch RDS Redshift Lambda DynamoDB AWS KMS IAM Cognito IoT API Gateway Rekognition & AI Machine Learning Lex Polly Greengrass
  • 53. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 53 •No matter in-house or outsource development model, hire your AWS certified architect(s) •Keep playing and learning the latest services •Attend Re:Invent @ Vegas
  • 54.
  • 55. The Next Ten Years
  • 56.
  • 58. Return the Feedback to receive AWS USD25 or USD100 Credits! An email with the feedback form URL will be sent to you at 2:30pm, please kindly complete and submit the feedback form by 8pm to receive AWS USD25 credits (applied to all AWS services) or AWS USD100 credits (limited to only new AWS services) 25 USD$ 100 USD$ (All AWS Services) (Only New AWS Services) Applicable to: AWS XRAY AMAZON ATHENA AMAZON POLLY AMAZON REKOGNITION

Editor's Notes

  1. Other quirky features: wake (will have happened the night before in James’ event), Tatonka, Broomball tournament.
  2. Nuna Health provides analytics-based healthcare insights to government agencies. Using AWS, Nuna Health has a powerful analytics platform that complies with HIPAA, ITAR, and other patient-privacy and insurance regulations, enabling it to help government agencies like the Centers for Medicare and Medicaid Services find patterns in vast amounts of data. Robinhood, maker of a no-fee, mobile brokerage app that is disrupting the brokerage industry by democratizing stock trading, used AWS to create its massively scalable trading app with strong built-in security and compliance features that supported hundreds of thousands of users at launch. Dollar Shave Club, a grooming-product-subscription service that is disrupting the shaving industry by neutralizing the distribution advantage of big name brands and offering cheaper, better razors online, launched all-in on AWS. The company has since added more than 3.2 million subscribers and is on pace to top $200 million in sales in 2016. Intercom, a startup helping businesses talk to their customers: with services such as website chat, targeted marketing campaigns and customer support. Headcount has doubled in the past year, to 250, while revenue has quadrupled into the tens of millions of dollars. OTHERS • Pinterest • AirBnB • Stripe • Slack • Domo • Periscope
  3. • Oil & Gas: Shell, BP, Hess • Healthcare: Merck, Pfizer, J&J, MNS • Technology: Netflix, Samsung, Adobe • Manufacturing: GE, Phillips, Schneider Electric • Financial Services: Cap One, Finra, Intuit, Commonwealth Bank Of Australia • Insurance: Liberty Mutual, Aviva, <more coming> • CPG: <pending> • Retail: ShopDirect, Ocado, Best Buy • Media: Financial Times, Dow Jones, Newscorp, Conde Nast
  4. UPDATE FOR REINVENT: more than 2,300 government agencies, 7,000 education institutions more than 22,000 nonprofit organizations
  5. 55 premiere, Thousands of SIs GSIs: Accenture, Cognizant, Booz Allen, Infosys, Wipro; Born in Cloud: 2nd Watch, Bulletproof, Dedalus, Cloudreach, Slalom, InfoReliance and Smartronics
  6. ADD SFDC • Adobe • Acquia • Atlassian • AutoDesk • ESRI • Infor • Informatica • Oracle • Pega • SAP • Splunk
  7. And if you read the report, it states: “Many times the aggregate size of all other providers in the market”
  8. Talk track: Most of these old companies, like MSFT, are contracting rather than growing with the change in the market. Ok. For the footnote, can you change it to "Last Reported Quarterly Revenue YoY Growth"
  9. The cloud has come a long way. Reporter mused after our Q3 earnings that “AWS continues to grow at a nearly unbelievable rate, even as credible and very deep pocketed-competitors have emerge. That seems to indicate an almost insatiable demand from businesses that want to offload computing and storage tasks to third party providers rather than build more data centers”
  10. Talked last year about what was really going on: that the cloud gave builders freedom and control of their own destiny, which is very motivating. We talked about the freedom it gave builders But as we continue to talk to builders, we’ve realized it’s more than just owning your own destiny.
  11. Because the cloud and AWS gives builders so many more capabilities or tools than builders have had on premises, the cloud feels like it arms builders with super powers. Kind of like the super heroes we watched on TV as kids (and now in movies) and kind of like what the secret organizations hand James Bond or Tom Cruise in Mission Impossible before they go try to save the world. In tech and builders hands, these tools give them super powers to change their business and customer experiences and make the world a better place. So if the cloud and AWS give builders super powers, what are some of these super powers. I’ll share a few of these today, the first is…
  12. Single biggest reason companies are moving to the cloud is for agility and speed. The ability to be able to get from idea to implementation several orders of magnitude faster in the cloud and AWS than on-prem There are two primary reasons: 1/ Unlike on-premsies where it typically takes 10 to 12 weeks to get a server and try and experiment, in the cloud you can spin up thousands of servers in minutes. 2/ Even more importantly, because AWS has 70+ servers and your disposal, builders don’t have to spend the time building and deploying all the infrastructure software services. It can use an unmatched collection of capabilities from AWS to either migrate existing apps to the cloud or invent altogether new apps or businesses faster than ever before.
  13. 38 AZs in 14 regions 68 POPs Vs MSFT: 30 “regions” (really just DCs); use Akamai for CDN MP: AWS customers use over 300 million hours a month of Amazon EC2 for AWS Marketplace products. Overall, the AWS Marketplace offers 35 categories, and more than 3,500 software listings from more than 1,100 ISVs. 112% growth since last year. 1/ robust tech infra platform with 70+ services; 2/ much more functionality, by large margin, than any other provider; 3/ won't go through all of this in detail, but at a high level… 4/ Regions/AZs/POPs; 5/ Building blocks; 6/ Security + Compliance; 7/ App Services; 8/ Analytics; 9/ IoT; 10/ Mobile Services; 11/ Migration services; 12 Hybrid capabilities; 13/ Enterprise Apps; 14/ People Services; 15/ MP
  14. 1000 if we ship 70% of whats in the roadmap in December One company that has been leveraging the breadth and depth of the AWS cloud is Enel. Here to tell you more is Fabio… Pronunciation: Fabio Ver-o-nay-zay
  15. Full EMR list: Hadoop, Ganglia, HBase, Hive, HCatalog, Hue, Mahout, Oozie, Phoenix, Pig, Presto, Spark, Tez, Zeppelin, ZooKeeper, Flink
  16. Supercell: process 45B in game events per day to obtain key analytics and feed real time dashboards and applications Phillips HealthSuite: use AWS to securely cpature, analyze, and store 15PB+ of patient data gathered from 390M imaging studies, medical records, and patient inputs; NTT Docomo: 6PB DW
  17. Xray vision also gives you ability to see meaning inside your data. For example, machines and services want to know these things about the picture. Not just the meta data, but to be able to see inside the data and get meaning from it.
  18. Intro: we've released several pieces already Transition: And, we see significant amounts of AI and ML workloads happening on AWS
  19. AON, a leading insurance and capital advising firm, used AWS to lower its calculation and reporting time for financial simulations to 10 minutes, down from 10 days. Adimap, a financial data-science company, uses AWS Machine learning and AWS big-data products to provide customers information about ad revenue, spend, app financials, and job salaries. Using AWS allows Adimap to reduce time to market for new products—time to build working prototypes has gone from weeks to hours. BuildFax, which collects and stores building and permit information from government entities across the U.S., uses Amazon Machine Learning to build predictive models on the age and condition of roofs that help its customers establish policies and premiums in weeks instead of months while efficiently managing data on hundreds of millions of properties. Fraud.net, a crowdsourced fraud-prevention platform uses Amazon Machine Learning and other AWS products to run more than 20 machine-learning models, saving about $1 million each week over its previous on-premises solution. Upserve offers a cloud-based management platform to restaurants and uses Amazon Machine Learning for tools that restaurant owners can use to predict how full their establishments will be on particular evenings, which in turn helps them control food and labor costs. Zillow used AWS products, including Redshift and Amazon S3 along with products such as Apache Spark, Redis, and Python to create a machine learning platform for Zillow Zestimate, a service that gives accurate estimates on home values.
  20. Amazon has rich heritage of AI across the company. In the beginning of our retail business we made product recs, optimize pick paths at fulfilment center, xray products (see lyrics), think about alexa and echo devices. People wanted us to expose more and we are going to expose more. We perceive that people will want to build this into their apps. Introducing a family of services: amazon AI
  21. MORE MAIL LIKE
  22. 14,000 databases migrated with DMS since January 2016 Customers have asked about postgres as a very popular alternative, even closer semantically to Oracle Pronunciation: Steve Ran-ditch
  23. Andy Q: “should we consider sharing that this is now over a $150M revenue run rate business in less than a year and a half? that's not valuation, that's revenue run rate...there are businesses valued at over $1B on that revenue run rate…"
  24. one of the cool things about being able to shape shift is you can be any shape you like. Relate to computing, some where you want to run all in the cloud or some that have to stay on premises
  25. 1000 if we ship 70% of whats in the roadmap in December One company that has been leveraging the breadth and depth of the AWS cloud is Enel. Here to tell you more is Fabio… Pronunciation: Fabio Ver-o-nay-zay
  26. It is my great honor to share our AWS journey with all of you. Has anyone been Amazon River? National Geographic program – our journey is like travelling along the river with all kinds of excitement which turns out to be a great enjoyment journey and positive to all of us. Before we start, does anyone know what we are doing?
  27. We love music. Business ambition Multi brand strategy
  28. Music ecosystem
  29. GI is a mass market consumer product company that create lifestyle entertainment products. With HQ in HK, I have a very small team particular looking at the AWS service and how to apply to our product development.
  30. “Innovation” is not just a part of our company name, it is embedded into our daily life at work as well. New product development/innovation is the initial step before the Product Life Cycle can be examined, and plays a vital role in the manufacturing process. To prevent loss of profits or liquidation for businesses in the long term, new products have to be created to replace the old products. In the IoT NPI cycle, 2 areas I think are critical and AWS could really help us on those area.
  31. 1st gen – extreme low cost study 2nd gen – bring up the concept model in weeks and spend the rest of time on subscription model tuning on video traffic, storage, message notification frequency and overall API bandwidth usage
  32. Invention and failure as inseparable twins Talk about the future. The first 10 years in the cloud has led to ungodly amount of invention and change, and the next 10 will be even more. Think about how much time people wasted in the first 10 years arguing about the cloud. The next generation and the next 10 years is going to take all that energy and think about changing customer experience forever. Today we had 13 new announcements. Over the year it will be ~1000 new features and services, which means that every day as a builder you can wake up and use all this new technology, and you only need to pay for what you actually use. This changes what is possible. Whether you're at a startup and building your business, or an enterprise figuring out how to evolve. Option to also weave in the invention/failure point: Anyone who is an innovator knows that innovation and failure are inseparable twins, so really need to innovate at a high pace to figure out what works. Have to be working on your next failure
  33. Invention and failure as inseparable twins Talk about the future. The first 10 years in the cloud has led to ungodly amount of invention and change, and the next 10 will be even more. Think about how much time people wasted in the first 10 years arguing about the cloud. The next generation and the next 10 years is going to take all that energy and think about changing customer experience forever. Today we had 13 new announcements. Over the year it will be ~1000 new features and services, which means that every day as a builder you can wake up and use all this new technology, and you only need to pay for what you actually use. This changes what is possible. Whether you're at a startup and building your business, or an enterprise figuring out how to evolve. Option to also weave in the invention/failure point: Anyone who is an innovator knows that innovation and failure are inseparable twins, so really need to innovate at a high pace to figure out what works. Have to be working on your next failure
  34. Update with feedback form of event location