1. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
What’s New at AWS?
Ian Massingham, Technical Evangelist
30 April 2014
ianmas@amazon.com
@IanMmmm

2. A broad and deep platform helps customers
build sophisticated, scalable applications
Platform Breadth

3. Technology Partners
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment
(PaaS)
Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling

4. Support CertificationTrainingProfessional Services
Technology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment
(PaaS)
Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling

5. Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to

6. AWS.TYPEPAD.COM
@AWScloud @AWS_UKI

7. 2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
!
& Access
!
Management
AWS Import
!
& Export
Amazon
!
CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
!
ElastiCache
Amazon SES
AWS
!
CloudFormation
AWS Direct
!
Connect
AWS Elastic
!
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
!
Dynamo DB
Amazon
!
CloudSearch
Amazon EC2
AWS Storage
!
Gateway
Amazon
!
CloudTrail
Amazon
!
CloudHSM
Amazon
!
WorkSpaces
Amazon Kinesis
Amazon Elastic
!
Transcoder
Amazon
!
AppStream
AWS OpsWorks
AWS Data
!
Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released 714 new services and features
• Introduced over 35 major new services
• Announced 41 price reductions
+80
2014
Amazon
!
WorkSpaces

8. March 2014
June 2014
Sept 2014
Dec 2014
Feb 2014
May 2014
Aug 2014
Nov 2014
Jan 2014
April 2014
July 2014
Oct 2014
33
80New features in
2014 so far including …
Support for VPC Peering within
Region
!
March 24, 2014
Amazon WorkSpaces
!
!March 26, 2014
New Edge locations for Amazon
CloudFront and Amazon Route 53
!
January 08, 2014
24
Amazon AppStream
!
!March 12, 2014
Amazon EMR Input Connector for
Amazon Kinesis
!
!February 20, 2014
23

9. RECENT INNOVATIONS
SERVICE & FEATURE LAUNCHES

10. We’ve announced price reductions 42 times since our
inception in 2006. Recent price drops included…
Amazon EBS
standard volume
prices are lowered up
to 50% for both
storage and I/O
requests.!
!
January 21, 2014
50% Amazon is reducing
prices for Amazon
ElasticCache cache
nodes by an average
of 34%.!
!
March 26, 2014
34% Amazon S3: We are
reducing prices for
Standard and Reduced
Redundancy Storage, by
an average of 51%.!
!
March 26, 2014
51%

11. RECENT INNOVATIONS
SERVICE & FEATURE LAUNCHES

12. AMAZON KINESIS

13. GENERATE ➔ STORE ➔ ANALYZE ➔ SHARE

14. GENERATE ➔ STORE ➔ ANALYZE ➔ SHARE
BATCH
PROCESSING

15. GENERATE ➔ ➔ SHARE
STREAM
PROCESSING

16. AMAZON KINESIS
REAL-TIME DATA STREAM PROCESSING

17. Real-time response to content in semi-
structured data streams
Relatively simple computations on data
(aggregates, filters, sliding window, etc.)

18. Customers using Amazon Kinesis
Digital Advertising Tech.
Generate real-time metrics, KPIs for online ad performance for
advertisers/ publishers
Store + Forward fleet of log servers, and Hadoop based
processing pipeline
• Lost data with Store/ Forward layer
• Operational burden in managing reliable, scalable platform
for real-time data ingestion/ processing
• Batch-driven real-time customer insights
Generate freshest analytics on advertiser performance to
optimize marketing spend, and increase responsiveness to
clients

19. Digital Ad. Tech Metering with Kinesis
Continuous Ad Metrics
Extraction
Incremental Ad.
Statistics
Computation
Metering Record Archive
Ad Analytics Dashboard
Ad
engagement
data
Customer

20. AMAZON WORKSPACES

21. Fully Managed Desktops in the Cloud
Launch the number of
WorkSpaces needed
All heavy lifting taken
care of by AWS
Users receive email to
install clients and
connect
➔ ➔

22. WorkSpaces: Desktop Virtualization the AWS Way
No hardware or virtualization software
Access through any tablet device
Monthly pricing—no long-term commitments
Pre-installed software or bring your own licenses
Easy integration with MS Active Directory
10k+ limited preview sign-ups
Now available to all

23. AMAZON APPSTREAM
Video
https://www.youtube.com/watch?v=V0Ig2O6whlI

24. AMAZON APPSTREAM

25. STREAM RESOURCE-INTENSIVE APPLICATIONS FROM THE CLOUD

26. USES THE G2.2XLarge INSTANCE

27. HOW?
Integrate AppStream SDK with application
Deploy Application to AppStream
Create Entitlement Service
Create Client Apps
▶ Games ▶ Media and Entertainment ▶ Simulation Software ▶ 3D Graphics Development

28. Amazon AppStream
Compute & render
the user experience
on EC2
Amazon
EC2
Amazon
AppStream
Efficiently stream
the user experience
to any device
(your app)
Instant-on
end user experience
HD video quality application streaming
Captures user input to send back
to the cloud
Responsive and consistent experience
across devices
Simple pay-as-you-go pricing
Now Available to All

29. Amazon AppStream
Character creator Golf swing improvement Aircraft maintenance training
Now Available to All

30. AWS Partner Trail
Win a Kindle Fire
•10 in total
•Get a code from our
sponsors

31. Please rate
this session
using the AWS
Summits App
and help us
build better
events

32. #AWSSummit
@AWScloud @AWS_UKI

33. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
What’s New at AWS?
Thank you!
Ian Massingham, Technical Evangelist
30 April 2014
ianmas@amazon.com
@IanMmmm