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November 13, 2014 | Las Vegas, NV 
Wee Sim, Senior SAP Basis Architect—Kellogg 
Steven Jones, Senior Manager, Solutions Architecture—AWS
With 2013 sales of $14.8 billion, Kellogg Company is the world’s leading cereal company; second largest producer of cookies, crackers, and savory snacks; and a leading North American frozen foods company. 
Leading Brands 
Kellogg offers consumers more than 1,600 products produced in 18 countries and marketed in more than 180 countries around the world. Our well-loved brands include those below and many more.
“Accelerated” TPM 
CRM-UI 
Presentation 
Classic TPM 
CRM-UI 
Presentation 
Application Layer 
Orchestration 
Calculation 
BPS 
Database Layer 
xDB 
Data 
BW on xDB 
Database Layer 
Data 
Calculation 
Application Layer 
Orchestration 
BW-IP/PAK* 
BW on HANA 
Three-tier application architecture built on HANA 
Leverage the strengths of each layer to address specific challenges 
SAP 
HANA
Wave One: Implement BW 7.31 on HANA 
•New HANA appliance 
•Dedicated BW environment for CRM 
•BW 7.31 (latest version at the time of conception) 
•Migrate all planning and CRM reporting objects to BW on HANA 
Wave Two: Accelerated TPM 
Replace old BPS technology used by our current TPM Planning Layouts with PAK 
•Improve the usability and speed of the Planning Layouts 
•All CRM configuration and BW development to use Accelerated TPM 
How? 
Improve Usability and System Response Times
Corporate Data Center 
Amazon Virtual Private Cloud (VPC) 
Availability Zone 
VPC Subnet 
BW ABAP 7.31 / NW JAVA 7.40 
BW ABAP 
2 X 244 GB nodes 
Internet 
SAP OSS 
A B 
C 
A = Virtual Private Gateway 
B = Customer Gateway 
C = IPSEC VPN Tunnel 
SAP 
HANA 
SAP 
HANA 
BI-JAVA 
SAP CRM SAP APO 
Oracle DB Oracle DB 
Users 
Direct RFC Calls 
Data Loads
Corporate Data Center 
Amazon Virtual Private Cloud (VPC) 
Availability Zone 
VPC Subnet 
BW ABAP 7.31 / NW JAVA 7.40 
BW BI-JAVA 
DEV QA 
2 X 244 GB nodes 2 X 244 GB nodes 
BW BI-JAVA 
Internet 
SAP OSS 
A B 
C 
A = Virtual Private Gateway 
B = Customer Gateway 
C = VPN Connection 
UAT / DR PRD 
BW BI-JAVA BW BI-JAVA 
Web Disp 
Web Disp 
HANA 
5 X 0.5 TB nodes 5 X 0.5 TB nodes 
SAP 
HANA 
SAP 
HANA 
SAP 
HANA 
SAP 
HANA
Fast 
Effective 
Economical 
Secure 
Infrastructure lead times reduced by 30 days compared to on-premises 
solution—reduce waiting for hardware 
Infrastructure has delivered 99.99% availability 
Built in cost savings by way of lowered prices 
Used Amazon Virtual Private Cloud to prevent Internet routing 
and AWS two-factor authentication to protect identities
Ramp up/new technology—proof of concepts of HANA was very valuable 
Engage with AWS to get assistance or find the right AWS Partner to help 
Knowcloud strategy and deployment approach 
Align cloud deployment expectations with leadership 
Design infrastructure to cater to fall-back plans 
Dedicated technical teams and engage project team along the way 
Key takeaways
Overall price reductions between 52 -61% 
$- 
$10,000.00 
$20,000.00 
$30,000.00 
$40,000.00 
$50,000.00 
$60,000.00 
$70,000.00 
$80,000.00 
Oct-13 
Nov-13 
Dec-13 
Jan-14 
Feb-14 
Mar-14 
Apr-14 
May-14 
Jun-14 
Jul-14 
Price 
On-Demand 
1 YR Heavy 
3 Year effective yearly 
Initial Launch Price (CR1) 
New Instance (r3.8xlarge) 
EBS PIOPS Price Drop 
New EBS Offering (GP2) for SAP HANA
Deploying SAP HANA on AWS
AWS Global Infrastructure 
AWS Quickstart 
AWS Marketplace 
SAP Cloud Appliance 
Library 
AWS APIs 
AWS CloudFormation 
Developer Edition / Trials 
BYOL (Multi-Node) 
HANA One 
SAP HANA
Launch First Quick Start CF Template 
Download SAP HANA Software 
Launch Second Quick Start CF Template 
Step 1 
Creates VPC, Etc. 
Public/Private Subnets 
RD Gateway 
NAT Instance 
Step 2 
Step 3 
Provisions AWS Instances 
Configures Security Groups 
Automated Install of SAP HANA
Virtual Private Cloud 
10.0.0.0 / 16 
10.0.1.x / 24 (Private Subnet) 
Availability Zone 
Internet 
NAT 
RDP SSH 
Step 1: Create VPC and supporting infrastructure 
10.0.2.x / 24 (Public) 
RDP Server 
Internet 
Gateway 
EBS Volume 
for HANA 
Media
http://service.sap.com/quicksizer 
*SAP ID Required
Recommendations for hybrid SAP landscapes
SAP OSS Note 1656250 -SAP on AWS Support prerequisites 
AWS CloudEC2 InstanceAWS DataProvider forSAPSAPOSCOLSAP CIMProviderhttphttphttpsAmazonCloudWatchEC2 Meta ServicesOperating Systemhttp
VPC 
VPN Connection 
AWS Direct Connect 
VPN Connection 
Encrypted IPSEC hardware VPN connection between your network and VPC 
Can create multiple VPN connections to one VPC 
Fast and simple to set up 
Internet 
AWS Direct Connect 
Dedicated network connection between your network and VPC 
Can reduce network costs, increase bandwidth throughput, and provide a more consistent network experience 
1 Gbps or 10 Gbps ports
Virtual Private Cloud 
10.0.0.0 / 16 
10.0.1.x / 24 (Private Subnet) 
SAP 
HANA 
(Master) 
Availability Zone 
Amazon S3 
S3 Backup Bucket 
Root 
Volume 
SAP 
Volume 
LVM 
Group 
SAP 
HANA 
(Workers) 
Root 
Volume 
SAP 
Volume 
LVM 
Group 
HANA Data 
HANA Log 
and Backup Area 
HANA Data 
HANA Log 
Push/Pull Backup 
to/from S3 
Elastic IP 
Address 
Private IP 
Address(es) 
Shares 
From 
Master 
Mount Global 
Shares: 
/hana/shared 
/backup 
Internet 
NAT 
Outbound 
Internet 
Traffic 
Studio (50013/14) 
HLM (1128/9) 
JDBC (30015/17) 
XS App (8000/4300) 
RDP SSH 
SSH (22) 
Result: Fully automated deployment of SAP HANA in minutes 
10.0.2.x / 24 (Public) 
HANA 
Studio 
Inbound 
SSH 
Internet 
Gateway 
Corporate Data Center 
Corporate Network 
Virtual 
Private 
Gateway Customer 
Gateway 
VPN Tunnel or 
AWS Direct 
Connect 
Internal (30000-10) 
NFS (Various) 
Easily connect to your own 
network post deployment
Customers may receive up to US $1,000 in AWS Promotional Credits to evaluate SAP HANA on a much larger instance (Amazon EC2 cr1 or r3.8xlarge Instance type) 
The credit will help fund AWS infrastructure costs for customers to trial SAP HANA through a choice of deployment methods: 
The SAP Business Warehouse (BW) Trial: http://www.saphana.com/bwonhanatrial 
The SAP ERP on HANA (SoH) Trial: http://try.saphana.com/erp 
The AWS Quick Start for SAP HANA: http://aws.amazon.com/quickstart 
More information, including terms, at: http://aws.amazon.com/sap/saphana/pilot
http://aws.amazon.com/sap 
Whitepapers and guides 
SAP Notes 
Support information 
AWS SAP Partners
http://bit.ly/awsevals

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(BIZ401) Kellogg Company Runs SAP in a Hybrid Environment | AWS re:Invent 2014

  • 1. November 13, 2014 | Las Vegas, NV Wee Sim, Senior SAP Basis Architect—Kellogg Steven Jones, Senior Manager, Solutions Architecture—AWS
  • 2.
  • 3. With 2013 sales of $14.8 billion, Kellogg Company is the world’s leading cereal company; second largest producer of cookies, crackers, and savory snacks; and a leading North American frozen foods company. Leading Brands Kellogg offers consumers more than 1,600 products produced in 18 countries and marketed in more than 180 countries around the world. Our well-loved brands include those below and many more.
  • 4.
  • 5. “Accelerated” TPM CRM-UI Presentation Classic TPM CRM-UI Presentation Application Layer Orchestration Calculation BPS Database Layer xDB Data BW on xDB Database Layer Data Calculation Application Layer Orchestration BW-IP/PAK* BW on HANA Three-tier application architecture built on HANA Leverage the strengths of each layer to address specific challenges SAP HANA
  • 6. Wave One: Implement BW 7.31 on HANA •New HANA appliance •Dedicated BW environment for CRM •BW 7.31 (latest version at the time of conception) •Migrate all planning and CRM reporting objects to BW on HANA Wave Two: Accelerated TPM Replace old BPS technology used by our current TPM Planning Layouts with PAK •Improve the usability and speed of the Planning Layouts •All CRM configuration and BW development to use Accelerated TPM How? Improve Usability and System Response Times
  • 7.
  • 8. Corporate Data Center Amazon Virtual Private Cloud (VPC) Availability Zone VPC Subnet BW ABAP 7.31 / NW JAVA 7.40 BW ABAP 2 X 244 GB nodes Internet SAP OSS A B C A = Virtual Private Gateway B = Customer Gateway C = IPSEC VPN Tunnel SAP HANA SAP HANA BI-JAVA SAP CRM SAP APO Oracle DB Oracle DB Users Direct RFC Calls Data Loads
  • 9. Corporate Data Center Amazon Virtual Private Cloud (VPC) Availability Zone VPC Subnet BW ABAP 7.31 / NW JAVA 7.40 BW BI-JAVA DEV QA 2 X 244 GB nodes 2 X 244 GB nodes BW BI-JAVA Internet SAP OSS A B C A = Virtual Private Gateway B = Customer Gateway C = VPN Connection UAT / DR PRD BW BI-JAVA BW BI-JAVA Web Disp Web Disp HANA 5 X 0.5 TB nodes 5 X 0.5 TB nodes SAP HANA SAP HANA SAP HANA SAP HANA
  • 10.
  • 11. Fast Effective Economical Secure Infrastructure lead times reduced by 30 days compared to on-premises solution—reduce waiting for hardware Infrastructure has delivered 99.99% availability Built in cost savings by way of lowered prices Used Amazon Virtual Private Cloud to prevent Internet routing and AWS two-factor authentication to protect identities
  • 12. Ramp up/new technology—proof of concepts of HANA was very valuable Engage with AWS to get assistance or find the right AWS Partner to help Knowcloud strategy and deployment approach Align cloud deployment expectations with leadership Design infrastructure to cater to fall-back plans Dedicated technical teams and engage project team along the way Key takeaways
  • 13.
  • 14. Overall price reductions between 52 -61% $- $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $60,000.00 $70,000.00 $80,000.00 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Price On-Demand 1 YR Heavy 3 Year effective yearly Initial Launch Price (CR1) New Instance (r3.8xlarge) EBS PIOPS Price Drop New EBS Offering (GP2) for SAP HANA
  • 16. AWS Global Infrastructure AWS Quickstart AWS Marketplace SAP Cloud Appliance Library AWS APIs AWS CloudFormation Developer Edition / Trials BYOL (Multi-Node) HANA One SAP HANA
  • 17. Launch First Quick Start CF Template Download SAP HANA Software Launch Second Quick Start CF Template Step 1 Creates VPC, Etc. Public/Private Subnets RD Gateway NAT Instance Step 2 Step 3 Provisions AWS Instances Configures Security Groups Automated Install of SAP HANA
  • 18.
  • 19. Virtual Private Cloud 10.0.0.0 / 16 10.0.1.x / 24 (Private Subnet) Availability Zone Internet NAT RDP SSH Step 1: Create VPC and supporting infrastructure 10.0.2.x / 24 (Public) RDP Server Internet Gateway EBS Volume for HANA Media
  • 21. Recommendations for hybrid SAP landscapes
  • 22.
  • 23.
  • 24. SAP OSS Note 1656250 -SAP on AWS Support prerequisites AWS CloudEC2 InstanceAWS DataProvider forSAPSAPOSCOLSAP CIMProviderhttphttphttpsAmazonCloudWatchEC2 Meta ServicesOperating Systemhttp
  • 25. VPC VPN Connection AWS Direct Connect VPN Connection Encrypted IPSEC hardware VPN connection between your network and VPC Can create multiple VPN connections to one VPC Fast and simple to set up Internet AWS Direct Connect Dedicated network connection between your network and VPC Can reduce network costs, increase bandwidth throughput, and provide a more consistent network experience 1 Gbps or 10 Gbps ports
  • 26.
  • 27.
  • 28.
  • 29. Virtual Private Cloud 10.0.0.0 / 16 10.0.1.x / 24 (Private Subnet) SAP HANA (Master) Availability Zone Amazon S3 S3 Backup Bucket Root Volume SAP Volume LVM Group SAP HANA (Workers) Root Volume SAP Volume LVM Group HANA Data HANA Log and Backup Area HANA Data HANA Log Push/Pull Backup to/from S3 Elastic IP Address Private IP Address(es) Shares From Master Mount Global Shares: /hana/shared /backup Internet NAT Outbound Internet Traffic Studio (50013/14) HLM (1128/9) JDBC (30015/17) XS App (8000/4300) RDP SSH SSH (22) Result: Fully automated deployment of SAP HANA in minutes 10.0.2.x / 24 (Public) HANA Studio Inbound SSH Internet Gateway Corporate Data Center Corporate Network Virtual Private Gateway Customer Gateway VPN Tunnel or AWS Direct Connect Internal (30000-10) NFS (Various) Easily connect to your own network post deployment
  • 30. Customers may receive up to US $1,000 in AWS Promotional Credits to evaluate SAP HANA on a much larger instance (Amazon EC2 cr1 or r3.8xlarge Instance type) The credit will help fund AWS infrastructure costs for customers to trial SAP HANA through a choice of deployment methods: The SAP Business Warehouse (BW) Trial: http://www.saphana.com/bwonhanatrial The SAP ERP on HANA (SoH) Trial: http://try.saphana.com/erp The AWS Quick Start for SAP HANA: http://aws.amazon.com/quickstart More information, including terms, at: http://aws.amazon.com/sap/saphana/pilot
  • 31. http://aws.amazon.com/sap Whitepapers and guides SAP Notes Support information AWS SAP Partners