Build a Website on AWS for Your First 10 Million Users

1. Build a Website on AWS for Your First 10 Million Users Steve Shirkey Solutions Architect ASEAN Amazon Web Services

2. Steve Shirkey Solutions Architect ASEAN Amazon Web Services

3. What do we expect from modern applications?

4. Modern Applications Expectations • What do we expect from applications? • Highly Availability • Scalability • Predictable Responsiveness • Fault Tolerance • How can we achieve this? • Multiple datacenter facilities • Auto-Scalable databases • Auto-Scalable server infrastructure • Load-Balancing • etc.

5. Web Services Core Services Compute Storage Database Networking Infrastructure RegionsAvailability Zones Edge Locations Platform Services Analytics App Deployment Mobile Virtual Desktops Collaboration & Sharing App Delivery E-Mail Access Control Auditing Monitoring EncryptionSecurity Applications A P I & S D K s

6. Web Services Core Services Compute Storage Database Networking Infrastructure RegionsAvailability Zones Edge Locations Platform Services Analytics App Deployment Mobile Virtual Desktops Collaboration & Sharing App Delivery E-Mail Access Control Auditing Monitoring EncryptionSecurity Applications A P I & S D K s

7. SDKs Java Python (boto) PHP .NET Ruby Node.js iOS Android AWS Toolkit for Visual Studio AWS Toolkit for Eclipse AWS Tools for Windows PowerShell AWS CLI JavaScript

8. Let’s start with a Web App!

9. Components of a Web App • Three tier architecture: • Web Server • App Server • Database • Components • Application Compute • Database Engine • Storage & Delivery

11. AWS Elastic Beanstalk • Easily deploy, monitor, and scale web applications • Infrastructure provisioned and managed by EB – you maintain complete control. • Preconfigured application containers that are easily customizable.

12. AWS Elastic Beanstalk Environment • Two types: • Single instance • Load balanced, auto scalable • Two tiers • Web Server • Worker • Configures Amazon Route 53 and provides a domain name https://yourapp.elasticbeanstalk.com

13. AWS Elastic Beanstalk Instance Configuration Your code HTTP server Application server Language interpreter Operating system Host • Each EC2 instance comes with the necessary components to run applications • No more worrying about logging into instances to install and configure your app stack Focus on building your app

14. Application Versioning Saved Configurations Allow for easy duplication for A/B testing or non-disruptive deployments Application Versions All versions are stored durably in Amazon S3. Code can also be pushed from a Git repository!

15. Deployment Options 1. Via the AWS Management Console 2. Via Git / EB CLI 3. Via the AWS Toolkit for Eclipse and the Visual Studio IDE $ git aws.push

16. Example: CLI workflow Initial app deployment: $ git init . $ git add . Initialize your Git repository01 Add your code04 $ eb init $ git commit –m “v1.0” Create your Elastic Beanstalk app02 Commit05 Follow the prompts to configure the environment 03 Create the resources and launch the application 06 $ eb create

17. Example: CLI workflow Update your app: Update your code01 $ git add . $ git commit –m “v2.0” $ eb deploy Push the new code02 Monitor the deployment progress03 $ eb status

18. Live Demo

20. Amazon RDS Amazon RDS • Fully managed relational database • Automated full daily backups and 5 min incremental point in time recovery • Highly available through Multi-AZ with automatic failover to standby database • Easily create cross-region read replicas • Managed underlying storage layer with configurable IOPS performance Aurora

21. Amazon DynamoDB • Schemaless Data Model • Seamless scalability • No storage or throughput limits • Consistent low latency performance • High durability and availability • Replicated across 3 facilities DynamoDB table items attributes Fully Managed NoSQL Database Service

23. Amazon S3 (Simple Storage Service) • Scalable & fully managed object storage • Virtually unlimited storage capacity • Pay only for what you use • Trillions of unique customer objects • Millions of transactions per second • Designed for 99.999999999% durability Amazon S3

24. Amazon S3 – Buckets and Objects • Stored in Buckets • Allows Versioning • Access control lists and bucket policies • AES-256 bit encryption at rest • Addressable via HTTP(S) endpoint • Ideal for static assets like images, videos, application data, backups and more

25. Amazon S3 – Static Content Website • S3 becomes your static webserver • Amazon S3 is fully managed and scales to millions of requests • Offload static content to S3 and run dynamic content on EC2 (Elastic Beanstalk)

26. • One of the world’s leading social sound platform • Audio files must be transcoded and stored in multiple formats • Stores 2.5 PBs of data • Transcoded files served from Amazon S3 Use Case: SoundCloud

27. Amazon CloudFront • CDN powered by 68 edge locations across the world • Caches content on edge locations for low latency • Allows Geo Targeting and Device Detection • Can route to different origins based on path patterns (e.g. *.jpg  S3) Amazon CloudFront

28. Amazon S3Amazon CloudFront Browser Static Website Hosting on S3 & CloudFront

29. Live Demo

30. Dr. Werner Vogels CTO - Amazon

31. No server is easier to manage…

32. …than no server. No server is easier to manage…

33. AWS Lambda Run your code without thinking about servers. Pay only for compute time you consume. Triggered through API calls or state changes in your AWS environment Scales automatically to match the incoming event rate Charged per 100ms execution time AWS Lambda

34. Webhooks – Integrate with other platforms Facebook Page AWS Lambda Slack Channel Amazon API Gateway Amazon DynamoDB Incoming Webhook Oli just posted on your page! Oli | 2016-10- 01 | Hello

35. Serverless Game Demo Amazon Lambda Amazon API Gateway Amazon S3Amazon CloudFront Browser Amazon DynamoDB

36. Web Application Demo

37. AWS Lambda Browser Amazon DynamoDB • Highly Available • Scalable • Fully Managed • Fault Tolerant Demo Architecture Amazon S3 Amazon CloudFront Amazon API Gateway

38. OK, how about a Mobile App?

39. Some of the best Mobile Apps run on AWS

40. Ability to Scale on AWS

41. 0 190,000 380,000 570,000 760,000 950,000 1,140,000 1,330,000 1,520,000 1,710,000 1,900,000 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2012 2013 2014 2015 Matches in Tinder since Launch (in 1,000s) Ability to Scale on AWS

42. 1.7 Billion swipes a day October 2015 Ability to Scale on AWS

43. 1.2 Trillion+ Total Swipes October 2015 Ability to Scale on AWS

44. 7 Petabytes of Data Transfer per Month October 2015 Ability to Scale on AWS

45. Authenticate & Sync Authorize access Analyze User Behavior Store & Deliver Content Test across Devices Send Push Notifications Store Data Record Real-Time EventsRun Business Logic Drive User Engagement Manage users and identity providers and sync prefs across devices Securely access cloud resources Test across multiple devices and operating systems Track active users, engagement Run stateless custom code without servers Store user-generated content and deliver quickly globally Bring users back to your app by sending messages reliably Run targeted campaigns based on user behavior and track results Store and query fast NoSQL data across users and devices Collect real-time event logs and take actions quickly

46. Amazon Mobile Analytics Amazon Device Farm AWS IAM Amazon Cognito Amazon S3 Amazon CloudFront Amazon DynamoDB AWS Lambda Amazon SNS Mobile Push AWS Mobile SDK Amazon Kinesis Authenticate & Sync Authorize access Analyze User Behavior Store & Deliver Content Test across Devices Send Push Notifications Store Data Record Real-Time EventsRun Business Logic Drive User Engagement Amazon Pinpoint

47. AWS Mobile Hub • Allows to build mobile apps within minutes • Single integrated console to use all AWS services for mobile • Automatically provisions all necessary AWS services based on selected features • Automatic code generation for iOS (Objective-C / Swift) and Android • Uses AWS security best practices

48. AWS Mobile Hub

49. AWS Mobile Hub: Select Features

50. AWS Mobile Hub: Resources

51. AWS Mobile Hub: Code Generation

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53. Thank you for joining us today. Register now for upcoming sessions for today, if you would like to join. https://pages.awscloud.com/aws-workshop-online.html 1:00pm – 2:00pm (SGT) Modern Data Architectures for Business Insights at Scale 2:30pm – 3:30pm (SGT) Modern Data Architectures for Real-time Analytics and Engagement

54. Thank you