This week we are announcing two new enhancements for those of you who are running and managing workloads on EC2, Dedicated Hosts and Run Command.  Dedicated Hosts enable you to save money, by leveraging your investments in your own server-bound licenses including Windows Server, SQL Server, and SUSE Linux Enterprise Server, in EC2.  Using Run Command, you can remotely invoke pre-defined actions or ad-hoc scripts on groups of instances all from the EC2 Console or API, this way you can easily manage configuration change on your instances. In this session we will take a look at these two new capabilities which enhance the EC2 experience.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Alan Goodman, Sr. Manager Product Management, Amazon EC2
Damian Wylie, Sr. Product Manager, Amazon EC2
October 2015
CMP203
Amazon EC2 Enhancements
for the Enterprise

2. What to expect from the session
• Recap of recent announcements
• New Announcements
• EC2 Dedicated Hosts and BYOL
• Run Command

3. Recapping recent enhancements
Software and Licenses
• MSDN License Support
• SQL Server Enterprise
• Support for 32-bit OS’s
Manageability
• Automated Domain Join
• Updated SCOM MP
• SCVMM Plug-in
Rich Platform
• Windows support for
new instance families
T2, C4, D2, M4

4. EC2 Dedicated Hosts
A Platform for BYOL
Damian Wylie
Sr. Product Manager
Amazon EC2

5. Customer feedback on licensing
You have large investments in server-bound software
licenses which you use on-premises today and you need a
way to leverage these licenses in AWS.
Common requested examples are:
Windows Server
SQL Server
SUSE Linux
Enterprise Server
Oracle Database

6. Navigating licensing requirements
Common license use requirements and challenges
• May require the use of dedicated servers
• Every physical server you use can be subject to licensing
• Licenses cannot move for 90 days
• Licenses are logically assigned to cores or sockets
• You need the capability to manage physical server utilization

7. Introducing EC2 Dedicated Hosts
Its a physical server with EC2
instance capacity dedicated for
your use
The flexibility and ease of use of
EC2 Instances along with the
visibility and control of on-
premises

8. Dedicated Hosts enable BYOL
Host ID = h-123abc
Sockets = 2
Physical Cores = 20
• Granular resource and placement controls
• Dedicated Host allocation
• Granular instance placement
• Instance-host affinity
• Visibility into physical resources
• Physical core and socket counts
• Capacity utilization
• Instance location

9. BYOL in 4 easy steps
1. Import your
media using VM
Import
2. Activate
AWS Config
recording
3. Allocate
Dedicated Hosts
4. Launch onto
your Dedicated
Hosts

10. Track host configurations with AWS Config
AWS Config records configuration
changes which enables
• Resource discovery
• Configuration management
• Auditability and compliance
Use AWS Config for license reporting

11. Two payment options for your hosts
On-Demand
• Per hour host billing
• Allocation initiates billing
• Scale up and down
• Access to hosts on-demand
worldwide in seconds
Reservations
• Save up to 70% over On-
Demand
• 1 and 3 year terms
• Upfront payment options
• Reservations are assigned
to specific Dedicated Hosts

12. Dedicated Host availability
Instance Families
• M3, M4, D2, I2, C3, C4, R3, G2
Regions
• Available in all regions excluding
Beijing and AWS GovCloud (US)

13. Microsoft licensing options
Buy licenses from
AWS
Leverage License
Mobility
Bring your own
licenses (BYOL)
• Save money on software
licensing
• You manage licensing
costs and compliance with
your ISV
• You do not need Software
Assurance
• Save money on
Microsoft application
licensing
• EC2 manages Windows
Server licensing
• EC2 manages licensing
• Pay as you go pricing
• Multi-tenant or
Dedicated
• No need for Software
Assurance
• Unlimited CALs
Flexibility in licensing options provides you the options to
optimize your licensing costs.

14. Customers have
saved up to 42%
by using their own
licenses
aws.amazon.com/ec2/dedicated-hosts/

15. Introducing
David Torres
Partner Executive, Public Cloud Global Alliances
SUSE

16. BYO-SUSE subscription to Dedicated Hosts
Provides customers with:
• More options: For SUSE licensing
• License portability: Better enables
the use of SUSE in the AWS cloud
• Affordability: SUSE customers
can save money using their own
subscriptions

17. SUSE Linux Enterpriser Server
for SAP applications (Bring Your Own)
Recommended platform for SAP applications
• Preview of HA agents allow SAP HANA instances to
failover between AWS availability zones
• Enterprise workload for Dedicated Hosts on AWS

18. Run Command
Remote Server Management At Scale
Alan Goodman
Sr. Manager Product Management
Amazon EC2

19. Remote server management
What we heard:
• Need to tweak server configuration or collect basic
info from a group of servers
• Hard to ensure change is implemented consistently
• Need to control access but enable progress
• Want to know who did what and where

20. Introducing EC2 Run Command
• Remote administration of EC2 instances at scale
• Easily invoke predefined actions or scripts on
your instances from the EC2 console, AWS CLI,
or API
• Delegate control and limit access to servers

21. Predefined actions
Included is a set of predefined building block
actions for quick access to common tasks:
• Install MSI applications
• Configure Windows Update settings
• Deploy and install Windows PowerShell DSC modules
• Join the instance to a domain
• Configure Amazon CloudWatch logs agent
• Run a Windows PowerShell command, or execute a script

22. Broad applicability
Enabling common administrative tasks
• Install and configure third-party agents and software
• Local user and group management
• Check for installed software or patches
• Restart a Windows service (e.g., iisreset)
• Update a scheduled task

23. Run Command - Benefits
Secure
Delegating access to commands with AWS
Identity and Access Management (IAM)
policies enables you to reduce the number of
users who have direct access to a server.
Reliability
Increase the reliability of your workloads by
templatizing your configuration changes, which
allows you to predictably roll out change.
Visibility
Increase your visibility into configuration
change with easy command tracking and
integration with AWS CloudTrail.
Scalable
Easily run a command against a fleet of EC2
instances at the same time.
Easy to Use
Choose from a set of out of the box commands
to invoke and track their progress from the EC2
console, AWS CLI, and API.
Customizable
Tailor your experience for your needs by
creating your own custom actions.

24. Run Command availability
Initial OS support:
• Windows 2012 and 2012 R2
• Windows 2008 and 2008 R2
• Windows 2003 and 2003 R2
Initial region availability:
• US-EAST-1 (N. Virginia)
• US-WEST-2 (Oregon)
• EU-WEST-1 (Ireland)

25. Run Command Demo

26. Next steps
• Coming soon:
• Learn more about Dedicated Hosts:
aws.amazon.com/ec2/dedicated-hosts/
• Keep an eye out for Run Command
• We’d love to hear your feedback!
• Join us at the booth!

27. Related Sessions
SEC 314 – NEW LAUNCH! AWS Config/Config Rules: Use
AWS Config Rules to Improve Governance over
Configuration Changes to Your Resources
Thursday, Oct 8, 5:30 PM - Palazzo K
ISM315-R - Strategies to Quantify TCO and Increase
Business Value Gains Using AWS
Friday Oct 9, 10:15 AM – Delfino 4002

28. Remember to complete
your evaluations!

29. Thank you!