Getting to MVP by Ken Chan

1. Getting to MVP
Ken Chan
Solution Architect, APAC
<kenchan@amazon.com>

2. Bringing Your Idea to Life

3. Traditional World
customer is knownproblem is knownsolution is known

4. Traditional World
is not where we live

5. Most startups
Don’t know the problemor solution
(They are in search of a scalable business model)

6. Lean Startups: LEARN & ADAPT

7. 1.Focus on a simple implementation of your idea

8. 1.Focus on a simple implementation of your idea
2.Start with a minimal core set of features

9. 1.Focus on a simple implementation of your idea
2.Start with a minimal core set of features
3.Release and listen to your users

10. 1.Focus on a simple implementation of your idea
2.Start with a minimal core set of features
3.Release and listen to your users
Minimum Viable Product

11. MVPSmallest thing I can do to test my idea?

12. a prototype shouldn't require big investments

13. It should be cheap and validate ideas

14. To get to MVP quickly, what matters most?
Cost of Innovation
Focus

15. AWS enables you to
Fail Forward
Fail Faster
Fail Cheaper

16. Product Development
MVP
Time
Scale

17. Innovation & Iteration
MVP
Time
Scale

18. Innovation & Iteration
Time
Scale
Started: burbn, location-based mobile app. Photo sharing is just one feature
Now:re-written as photo app. Sold to FB for 1bn

19. Innovation & Iteration
Time
Scale
Started: odeo, site to create & share podcasts
Now:micro-blogging, 500M users, >10Bn valuation

20. Innovation & Iteration
Time
Scale
Started: developed 51 games, none very successful. But then game 52…
Now:raised $42M, downloaded 1B times, 25% paid, best sold game on AppStore

21. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.”
Biz Stone, Twitter co-founder

22. AWS lowers the cost of Innovation
Time
Scale
Scenario
Small team with initial idea for Mobile app
3 months to get to launch
Unknown customer/problem/solution
No cash….

23. Dev/ Test Environment
Time
Scale
Average Spend
$0
p/m

24. Alpha Release
Time
Scale
Average Spend
$15
p/m

25. Beta Release / MVP
Time
Scale
Average Spend
$235
p/m

26. Getting to MVP for $250
Time
Scale
Total Spend to MVP
$250
$235
$15
$0
•3 months dev/test/release
•Serving Beta customers
•Ready for full production and scale

27. Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending developer time in the right place
Automate as much as you can
(Deep insight alert: Developer Time = Money)
FOCUS!
Build apps, not infrastructure

28. "Startups are all about focus. AWS enables focus"
Ray Bradford, KleinerPerkins, Caulfield & Byers

29. “Your users around the world don’t care that you wrote your own DB”
Mike Krieger, Instagram Cofounder

30. AWS
OpsWorks
AWS
CloudFormation
AWS Elastic
Beanstalk
DevOps framework
for application
lifecycle management
and automation
Templates to deploy
& manage template-driven
provisioning
Automated
resource
management – web
apps made easy
DIY /
On Demand
DIY, on demand
resources: EC2, S3,
customer AMI’s, etc.
Convenience Control
Focus requires Automation