How to Build a Winning Pitch Deck

•

1 like•1,395 views

Amazon Web Services

Be a storyteller,
A VC will spend only 3 minutes and 44
seconds reading your pitch deck.

BETATRON IS A NETWORK Betatron
Startups
Investments
Mentors
Founding Partners

7
APPLICATIONS CONTINUE TO DOUBLE
500k
70k
150k
30k
Investment amount per start-up (US$)
30k 30k
2500

2,482
Applications
426
Invited to pitch
151
Preliminary
Due Diligence
8
Investments
40
Full Due
Diligence
THE SELECTION PROCESS WAS COMPREHENSIVE &
COMPETITIVE
8
Investment Committee 1
Investment Committee 2
700 Person Days
Invested in the selection process
Betatron deliberately runs 2 separate investment committees. Both of them take independent views
on all of the applicants first before discussing them as a group in a second step. This ensures to
get the most comprehensive and unbiased views on every single company.
0.32% Acceptance Rate

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What does VC look for?

Private and
Confidential
●PROBLEM
●SOLUTION
●PRODUCT
●ASSUMPTIONS / VALIDATION
●TRACTION
●OPPORTUNITY SIZE & PLANS
●UNIT ECONOMICS*
●TEAM & UNIQUE INSIGHTS
●PITCH

VALIDATION
ASSUMPTIONS
PRODUCT-MARKET FIT
Private and Confidential

MARKET
&
MARKET GROWTH
Private and Confidential

UNIT ECONOMICS*
Private and Confidential

FOUNDER
&
TEAM
(Insight & INTEGRITY)
Private and Confidential

Pitch contents:
●(Brief!) Intro
●Traction, Traction, Traction
●More detail/ defensibility
●Market size
●Plans
●TEAM* (Insight & INTEGRITY)
●Ask
Private and Confidential

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What Fundraising Materials
Do You Need?

1-2 PAGE TEASER
PITCH DECK (PRESENTATION)
PITCH DECK (READ ONLY)
FUNDRAISING DECK
Private and Confidential

FORM FOLLOWS
FUNCTION
Private and Confidential

No need for
in-person
explanation
Dense
information
Fewer total
slides
Private and Confidential

PRESENTATION DECK
Private and Confidential

Supports
speaker
Simple
Helps:
visualise
understand
remember
Convince
Private and Confidential

(1-2 PAGE) TEASER
Private and Confidential

2-PAGE
OVERVIEW
DENSE
GRAPHICAL
SKIMMABLE
Private and Confidential

• NOT to be shared with Everyone
• Includes sensitive/competitive information
• Should be watermarked:
- DATE
- SENT TO WHO
- ”CONFIDENTIAL”
Private and Confidential

Thank you!
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Michael Wojcieszek
Programme Director,
Betatron
CHAN, Sze Lok
Sr. Startup Business
Development Manager,
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How to Build a Winning Pitch Deck

1. © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. How to Build a Winning Pitch Deck CHAN, Sze Lok Sr. Startup Business Development Manager, AWS Michael Wojcieszek Programme Director, Betatron

2. Why do you need a pitch deck?

3. Be a storyteller, A VC will spend only 3 minutes and 44 seconds reading your pitch deck.

5. BETATRON IS A NETWORK Betatron Startups Investments Mentors Founding Partners

6. Private and Confidenti al Betatron has built a well-recognized and far-reaching brand 6 ● Betatron won the first place for Greater China and the second place overall for its contribution to the Asian Startup Ecosystem ● The competition was tough, with it being made up of 50 of Asia's biggest startup Accelerators, investors, and ecosystem builders ● With over 16,000 verified votes being cast, Betatron gained a remarkable 18% of the total votes *Source: Pitchdeck.Asia February 2019

7. 7 APPLICATIONS CONTINUE TO DOUBLE 500k 70k 150k 30k Investment amount per start-up (US$) 30k 30k 2500

8. 2,482 Applications 426 Invited to pitch 151 Preliminary Due Diligence 8 Investments 40 Full Due Diligence THE SELECTION PROCESS WAS COMPREHENSIVE & COMPETITIVE 8 Investment Committee 1 Investment Committee 2 700 Person Days Invested in the selection process Betatron deliberately runs 2 separate investment committees. Both of them take independent views on all of the applicants first before discussing them as a group in a second step. This ensures to get the most comprehensive and unbiased views on every single company. 0.32% Acceptance Rate

10. Private and Confidential ●PROBLEM ●SOLUTION ●PRODUCT ●ASSUMPTIONS / VALIDATION ●TRACTION ●OPPORTUNITY SIZE & PLANS ●UNIT ECONOMICS* ●TEAM & UNIQUE INSIGHTS ●PITCH

11. PROBLEM Private and Confidential

12. SOLUTION Private and Confidential

13. VALIDATION ASSUMPTIONS PRODUCT-MARKET FIT Private and Confidential

14. PRODUCT Private and Confidential

15. SCALABILITY Private and Confidential

16. MARKET & MARKET GROWTH Private and Confidential

17. DEFENSIBILITY Private and Confidential

18. TRACTION Private and Confidential

19. UNIT ECONOMICS* Private and Confidential

20. FOUNDER & TEAM (Insight & INTEGRITY) Private and Confidential

21. PITCH Private and Confidential

22. Pitch contents: ●(Brief!) Intro ●Traction, Traction, Traction ●More detail/ defensibility ●Market size ●Plans ●TEAM* (Insight & INTEGRITY) ●Ask Private and Confidential

24. 1-2 PAGE TEASER PITCH DECK (PRESENTATION) PITCH DECK (READ ONLY) FUNDRAISING DECK Private and Confidential

25. FORM FOLLOWS FUNCTION Private and Confidential

26. READ-ONLY DECK Private and Confidential

27. No need for in-person explanation Dense information Fewer total slides Private and Confidential

28. Private and Confidential

29. PRESENTATION DECK Private and Confidential

30. Supports speaker Simple Helps: visualise understand remember Convince Private and Confidential

31. Private and Confidential

32. Private and Confidential

33. Private and Confidential

34. (1-2 PAGE) TEASER Private and Confidential

35. 2-PAGE OVERVIEW DENSE GRAPHICAL SKIMMABLE Private and Confidential

36. Header - Logo + One-liner Left column - fundraising focus/facts Right column - Company focus Contact details & people Private and Confidential 1-PAGE

37. INVESTOR DECK Private and Confidential

38. • NOT to be shared with Everyone • Includes sensitive/competitive information • Should be watermarked: - DATE - SENT TO WHO - ”CONFIDENTIAL” Private and Confidential

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