Into the Cloud
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An introduction to Amazon's cloud platform, as presented to a packed auditorium at Cloud Expo Europe in London. 2nd February, 2011.
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Into the Cloud
- 1. Into the Cloud Matt Wood T E C H N O L O G Y E VA N G E L I S T
- 2. Hello.
- 3. Thank you.
- 4. 3
- 6. Infrastructure services
- 7. ?
- 8. On demand
- 9. Pay as you go
- 10. Pay for what you use
- 11. Elastic capacity
- 12. Capacity Estimated demand Time
- 13. Capacity Infrastructure Investment Estimated demand Time
- 14. Capacity Infrastructure Real demand Time
- 15. Capacity Elastic capacity Real demand Time
- 16. Agility
- 19. Focus on your stuff
- 20. Idea Product
- 21. Idea Product Heavy lifting
- 22. 70% Idea Product Heavy lifting
- 23. 30% Idea Product Infrastructure
- 24. Flexible
- 25. Innovative
- 26. Simple Email Service
- 28. Why?
- 29. How?
- 30. Risk management
- 31. Traditionally... Buy a HUGE IT infrastructure Upgrade Hire people to Manage manage it Negotiate contracts
- 32. Faster time to market No need Higher for CapEx availability Cloud Large cost savings Focus on core business
- 33. EC2 + S3 Compute Storage
- 35. 23 hours to 20 minutes
- 36. Web application
- 37. TO-DO Service launch 1. Buy ser vers 2. Buy storage 3. Sign CDN contract 4 . Launch website + app 5. Manage + provision
- 38. Save time No need Scale for CapEx up/down Cloud Deploy worldwide Focus on core business
- 39. EC2 + RDS S3 + CloudFront
- 40. Compute Database EC2 + RDS S3 + CloudFront Storage Content distribution
- 43. Enterprise IT
- 46. Stay in control
- 47. Java + Oracle
- 50. Managed Oracle 11g (coming soon)
- 51. Back office Disaster recovery Mobile apps Databases HPC Asset hosting Email Development Content delivery Testing/QA Backup Messaging Analytics Payment processing
- 52. Customers in 190 Countries
- 58. Growing PartnerEcosystem Large Partner Ecosystem
- 59. Cloudreach Stand 2
- 64. Customer only Customer 1 Customer 2 Customer n Certificate-based admin control Customer 1 Customer 2 Customer n virtual interfaces virtual interfaces virtual interfaces Customer only Default deny Customer 1 Customer 2 Customer n security groups security groups security groups AWS firewall AWS admins Audited PHYSICAL INTERFACES
- 67. ISO 27001 + SAS 70 Type II
- 68. PCI DSS Level 1
- 69. Control objectives Security organisation Employee lifecycle Logical security Secure data handling Physical security Environmental safeguards Change management Incident handling Availability and Data integrity redundancy
- 71. Default deny firewall
- 72. Security groups
- 73. Web tier Ports 80 and 443 Open to the Internet Application tier ssh access Engineering team Database tier All other ports blocked
- 74. DDOS Man in the Middle IP spoofing
- 75. Data access control
- 76. Identity and access
- 78. Customer’s isolated AWS resources Subnet 1 Subnet 2 VPN Gateway Router Secure VPN connection over the internet Subnet 3 Subnet 4 Customer’s network Amazon Web Services infrastructure
- 80. In summary...
- 82. Focus on your stuff
- 83. From app hosting to analytics
- 85. Pay as you go
- 86. Security at every level
- 89. FREE TIER
- 90. 5Gb storage 750 hours One year of EC2 FREE TIER Messaging 3Gb of S3 & SimpleDB For new customers
- 94. aws.amazon.com
- 95. Thank you!
- 96. Q U E S T I O N S + C O M M E N T S mawood@amazon.com @mza O N T W I T T E R
Editor's Notes
- Good morning, my name is X, I'm Y for Amazon Web Services, based in Singapore.\nToday we will talk about Cloud Computing, and explain to you why it's important to know about it.\n
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- Another example, also a hedge fund. Lot more spiky since they do High Frequency Trading\n
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- I could talk about our customers for hours. In fact, we have hundreds of thousands of customers in more than 190 countries, from small startups to huge enterprise customers, government agencies, spanning every possible market segment.\n
- If you use Facebook, you surely know Farmville, the most successful game so far.\nThe company behind Farmville is Zynga.com.\n
- If you use Facebook, you surely know Farmville, the most successful game so far.\nThe company behind Farmville is Zynga.com.\n
- Let's move into the enterprise space.\nNetflix is a very successful company that rents movies on DVD.\nSince the DVD rental business is shrinking very fast, they decided to get into the online business, and since a few years they also offer video on demand.\nAbout two years ago, Netflix had its own Data Center in the US.\nThe video on demand business was becoming more and more important, and when they explored the possibility of building a second Data Center, they realized that it would have been a bad idea.\nInstead, they turned to Amazon Web Services.\n
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- Let's move into the enterprise space.\nNetflix is a very successful company that rents movies on DVD.\nSince the DVD rental business is shrinking very fast, they decided to get into the online business, and since a few years they also offer video on demand.\nAbout two years ago, Netflix had its own Data Center in the US.\nThe video on demand business was becoming more and more important, and when they explored the possibility of building a second Data Center, they realized that it would have been a bad idea.\nInstead, they turned to Amazon Web Services.\n
- It's also important to mention a great partner ecosystem, companies that partnered with Amazon to offer their technology or their services to our end customers.\n
- It's also important to mention a great partner ecosystem, companies that partnered with Amazon to offer their technology or their services to our end customers.\n
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- AWS provides infrastructure as a service.\n
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