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Introduction to Cloud Computing with Amazon Web Services and Customer Case Study

Join this workshop to understand the core concepts of “Cloud Computing” and how businesses around the world are running the infrastructure that supports their websites to lower costs, improve time-to-market, and enable rapid scalability matching resource to demands of users. Whether you are an enterprise looking for IT innovation, agility and resiliency or small and medium business who wants to accelerate growth without a big upfront investment in cash or time for technology, the AWS Cloud provides a complete set of services at zero upfront costs which are available with a few clicks and within minutes.

Introduction to Cloud Computing with Amazon Web Services and Customer Case Study

  1. 1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Markku Lepistö Principal Technology Evangelist, APAC Introduction to Cloud Computing with Amazon Web Services
  2. 2. Agenda 09:00am - 09:50am Introduction to AWS Cloud Computing 09:50am - 10:20am Customer Use Cases 10:20am - 10:40am Break 10:40am - 12:10pm Build a Website on AWS for First 10M Users 12:10pm - 12:30pm Q&A 12:30pm - 01:30pm Lunch - Network and Meet AWS Solution Architects
  3. 3. Migrating existing applications as quickly as possible Deploying new applications to the cloud by default Cloud computing has become the new normal
  4. 4. Why Are Companies Flocking To The Cloud So Quickly?
  5. 5. Move from capital expense to variable expense $ Why Are Companies Flocking To The Cloud So Quickly?
  6. 6. Move from capital expense to variable expense Lower variable expense than they could achieve on their own $ Why Are Companies Flocking To The Cloud So Quickly?
  7. 7. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity $ Why Are Companies Flocking To The Cloud So Quickly?
  8. 8. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity Increased agility $ Why Are Companies Flocking To The Cloud So Quickly?
  9. 9. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity Increased agility Remove undifferentiated heavy lifting $ Why Are Companies Flocking To The Cloud So Quickly?
  10. 10. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity Increased agility Remove undifferentiated heavy lifting Go global in minutes $ Why Are Companies Flocking To The Cloud So Quickly?
  11. 11. A Global Geographic Footprint
  12. 12. A Global Geographic Footprint… Expanding in 2016 # 3 2 22 2
  13. 13. Why Are Companies Choosing AWS?
  14. 14. TECHNICAL & BUSINESS SUPPORT Account Manageme nt Support Profession al Services Training & Certificatio n Security & Billing Reports Partner Ecosyste m Solutions Architect s ENTERPRISE APPS Virtual Desktops Sharing & Collaboration Corporate Email Backup Regions Availability Zones Points of Presence INFRASTRUCTURE CORE SERVICES Compute VMs, Auto-scaling, Load Balancing, Containers, Cloud functions Storage Object, Blocks, File, Archival, Import/Export Databases Relational, NoSQL, Caching, Migration Networkin g VPC, DX, DNS CDN HYBRID ARCHITECTURE Data Backups Integrated App Deployment s Direct Connect Identity Federation Integrated Resource Manageme nt Integrated Networkin g Access Control Identity Management Key Management & Storage Monitoring & Logs Assessment and reporting Resource & Usage Auditing SECURITY & COMPLIANCE Configuration Compliance Web application firewall Busines s Apps Business Intelligence Databases DevOps Tools NetworkingSecurity Storage IoT Rules Engine Device Shadows Device SDKs Registry Device Gateway DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS Data Warehousing Hadoop/ Spark Streaming Data Collection Machine Learning Elastic Search Queuing & Notifications Workflow Search Email Transcoding One-click App Deployment Identity Sync Mobile App Testing Push Notifications DevOps Resource Management Application Lifecycle Management Containers Triggers Resource Templates API Gateway Streaming Data Analysis Business Intelligence Mobile Analytics The Broadest Infrastructure Technology Platform Single Integrated Console MARKETPLACE
  15. 15. An Infrastructure Technology Platform That Is Expanding Almost Every Day 82 159 280 516 722 2011 2012 2013 2014 2015 New Services And Major New Feature Announcements
  16. 16. Broadest Ecosystem of System Integrators
  17. 17. Broadest Ecosystem of ISVs
  18. 18. Meerkat! Largest Number Of Start-up Customers
  19. 19. Largest Number Of Enterprise Customers
  20. 20. Powering ASEAN Startups
  21. 21. ASEAN Enterprises
  22. 22. The Most Mature, Experienced Platform
  23. 23. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 2015 Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
  24. 24. Demo Time!
  25. 25. Demo Launch EC2 Instances using the AWS Console Edit Security Group, Terminate and Clone an Instance Launch Instances with the AWS CLI Deploy solutions from AWS Marketplace
  26. 26. c3.large Instance family Instance generation Instance size
  27. 27. EC2 Instances with Intel® Technologies
  28. 28. Demo Attach an Elastic IP, and Vertically Scale an Instance SSH Into an instance, upgrade the OS and install Webserver packages Deploy a managed Database with Amazon RDS
  29. 29. Customers Want To Use The Leading Platform
  30. 30. How Are Companies Adopting AWS Today?
  31. 31. Development & Testing Oracle Applications Development & testing of new software products SAP dev/test SAP dev/testSAP dev/test
  32. 32. Altogether New Applications Global Deals Engine Online Software Distribution Creative Cloud Health Care Diagnostics Smart Hub Application E-commerce Hotel Booking Engine
  33. 33. Websites & Digital Transformation Marketing MicrositesNew Products Sites 1,700 Marketing Websites Media & Entertainment Sites WSJ.com Online Magazines 35+ Cosmetic Brands Websites Public portal Websites
  34. 34. SingPost Uses AWS to Expands E-Commerce Business in Just 3 Months While Reducing CAPEX by 50%
  35. 35. Analytics Analytics on 450k subscribers using Amazon Redshift Ad campaign effectiveness analysis platform Financial Simulations Platform Large scale clinical data analytic platformTrading history analyticsAnalytics on 4 PB data warehouse Gaming Analytics for over 15 million users Mobile Analytics for over 200M devices Real-time Commerce Recommendation
  36. 36. Aminvest  use  AWS  RDS  for     sta3s3cal  analysis  to  iden3fy     market  opportuni3es    
  37. 37. Mobile & IoT Enterprise video creation and sharing app Mobile services and analytics Mobile services & streaming Cloud-connected trucks Apps for cabin crew staff App store, consumer cloud services, flash sales in global markets Web and mobile site Cloud-connected genome analyzers Real estate mobile apps Curated news app Mobile food delivery apps
  38. 38. Business Critical Production Applications SAP HANA HR and legal apps National retail bank Solvency simulations SAP business intelligence SAP business suite Online Shopping ERP System Financial Web Sites and Sharepoint Portal
  39. 39. Migrating Data Centers
  40. 40. Going “All-in” Customers ISV Partners
  41. 41. What Are Some Of The Common Questions We’re Asked?
  42. 42. Is My Data Safe And Under My Control? 1
  43. 43. Maintaining Privacy & Security Of Your Data You decide where to put your data
  44. 44. Doesn’t move without you deciding to move it Maintaining Privacy & Security Of Your Data You decide where to put your data
  45. 45. Encryption in motion or at rest Maintaining Privacy & Security Of Your Data Doesn’t move without you deciding to move it You decide where to put your data
  46. 46. Glacier Vault Lock & SEC Rule 17a-4(f) 27018 A Broad Set of Security Certifications & Accreditations
  47. 47. What Role Does Hybrid Play? 2
  48. 48. A B Choosing Between On-Premises And The Cloud
  49. 49. On-premises AWS Virtual Private Cloud Direct Connect AWS Config Storage Gateway Integrated 
 networking Directory Service Identity Federation Integrated 
 identity Integrated 
 management AWS CloudTrail Backups OpsWorks Deployment CodeDeploy vCenter & System Center plugins The Broadest and Deepest Set Of Services For The Hybrid Cloud!
  50. 50. Integrated networking Hybrid app deployments Integrated networking Hybrid app deployment Integrated DevOps Management Integrated DevOps Management Realtime data integration integrated resource management Integrated networking Integrated DevOps Management Integrated networking Data integration Hybrid app deployment Integrated networkingIntegrated networking Integrated security data integration Integrated Networking Automated and integrated back-ups Transitioning to AWS with Hybrid Architectures
  51. 51. When Building A Long Term Partnership, What’s Good To Know About AWS? 3
  52. 52. What’s Different About Amazon’s Culture? Customer Focus
  53. 53. What’s Different About Amazon’s Culture? Customer Focus Pioneering
  54. 54. What’s Different About Amazon’s Culture? Customer Focus Pioneering Long-term orientation
  55. 55. Trusted Advisor: Automated Cost Optimization & Advice
  56. 56. Next steps … Sign up for an AWS account at aws.amazon.com Take advantage of the Free Tier Start experimenting! AWS
  57. 57. Expand Your Cloud Skills with AWS Certification Validate your proven technical expertise with the AWS platform and gain recognition for your skills Online videos and labs Start working with an AWS service in minutes with free online instructional videos and labs Instructor-led courses Learn how to design, deploy, and operate highly available, cost-effective, and secure applications on AWS
  58. 58. Thank You @AWSCloudSEAsia

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