Join this workshop to understand the core concepts of “Cloud Computing” and how businesses around the world are running the infrastructure that supports their websites to lower costs, improve time-to-market, and enable rapid scalability matching resource to demands of users. Whether you are an enterprise looking for IT innovation, agility and resiliency or small and medium business who wants to accelerate growth without a big upfront investment in cash or time for technology, the AWS Cloud provides a complete set of services at zero upfront costs which are available with a few clicks and within minutes.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Markku Lepistö
Principal Technology Evangelist, APAC
Introduction to Cloud Computing
with Amazon Web Services

2. Agenda
09:00am - 09:50am Introduction to AWS Cloud Computing
09:50am - 10:20am Customer Use Cases
10:20am - 10:40am Break
10:40am - 12:10pm Build a Website on AWS for First 10M Users
12:10pm - 12:30pm Q&A
12:30pm - 01:30pm Lunch - Network and Meet AWS Solution Architects

3. Migrating existing
applications as
quickly as possible
Deploying new
applications to the
cloud by default
Cloud computing has become the new normal

4. Why Are Companies Flocking To
The Cloud So Quickly?

5. Move from capital expense to
variable expense
$
Why Are Companies Flocking To The Cloud So Quickly?

6. Move from capital expense to
variable expense
Lower variable expense than they
could achieve on their own
$
Why Are Companies Flocking To The Cloud So Quickly?

7. Move from capital expense to
variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
$
Why Are Companies Flocking To The Cloud So Quickly?

8. Move from capital expense to
variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
$
Why Are Companies Flocking To The Cloud So Quickly?

9. Move from capital expense to
variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
Remove undifferentiated
heavy lifting
$
Why Are Companies Flocking To The Cloud So Quickly?

10. Move from capital expense to
variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
capacity
Increased
agility
Remove undifferentiated
heavy lifting
Go global in
minutes
$
Why Are Companies Flocking To The Cloud So Quickly?

11. A Global Geographic Footprint

12. A Global Geographic Footprint… Expanding in 2016
#
3
2
22
2

13. Why Are Companies Choosing AWS?

14. TECHNICAL &
BUSINESS
SUPPORT
Account
Manageme
nt
Support
Profession
al Services
Training &
Certificatio
n
Security
& Billing
Reports
Partner
Ecosyste
m
Solutions
Architect
s
ENTERPRISE
APPS
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling, Load Balancing,
Containers, Cloud functions
Storage
Object, Blocks, File,
Archival, Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networkin
g
VPC, DX, DNS
CDN
HYBRID
ARCHITECTURE
Data
Backups
Integrated
App
Deployment
s
Direct
Connect
Identity
Federation
Integrated
Resource
Manageme
nt
Integrated
Networkin
g
Access
Control
Identity
Management
Key
Management
& Storage
Monitoring
& Logs
Assessment
and reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web
application
firewall
Busines
s Apps
Business
Intelligence
Databases
DevOps
Tools
NetworkingSecurity Storage
IoT
Rules
Engine
Device
Shadows
Device
SDKs
Registry
Device
Gateway
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming
Data Collection
Machine
Learning
Elastic
Search
Queuing &
Notifications
Workflow
Search
Email
Transcoding
One-click App
Deployment
Identity
Sync
Mobile App
Testing
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
API
Gateway
Streaming
Data Analysis
Business
Intelligence
Mobile
Analytics
The Broadest Infrastructure Technology Platform
Single
Integrated
Console
MARKETPLACE

15. An Infrastructure Technology Platform That Is Expanding Almost Every Day
82
159
280
516
722
2011 2012 2013 2014 2015
New Services And Major New Feature
Announcements

16. Broadest Ecosystem of System Integrators

17. Broadest Ecosystem of ISVs

18. Meerkat!
Largest Number Of Start-up Customers

19. Largest Number Of Enterprise Customers

20. Powering ASEAN Startups

21. ASEAN Enterprises

22. The Most Mature, Experienced Platform

23. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be
evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise
technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed
or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
2015 Gartner Magic Quadrant for
Cloud Infrastructure as a Service,
Worldwide

24. Demo Time!

25. Demo
Launch EC2 Instances using the AWS Console
Edit Security Group, Terminate and Clone an Instance
Launch Instances with the AWS CLI
Deploy solutions from AWS Marketplace

26. c3.large
Instance family
Instance generation
Instance size

27. EC2 Instances with Intel® Technologies

28. Demo
Attach an Elastic IP, and Vertically Scale an Instance
SSH Into an instance, upgrade the OS and install
Webserver packages
Deploy a managed Database with Amazon RDS

29. Customers Want To Use The Leading Platform

30. How Are Companies Adopting AWS Today?

31. Development & Testing
Oracle Applications
Development & testing
of new software products
SAP dev/test
SAP dev/testSAP dev/test

32. Altogether New Applications
Global Deals Engine Online Software Distribution Creative Cloud
Health Care
Diagnostics
Smart Hub
Application
E-commerce
Hotel Booking Engine

33. Websites & Digital Transformation
Marketing MicrositesNew Products Sites 1,700 Marketing Websites
Media & Entertainment Sites WSJ.com Online Magazines
35+ Cosmetic
Brands Websites
Public portal Websites

34. SingPost Uses AWS to Expands E-Commerce Business in
Just 3 Months While Reducing CAPEX by 50%

35. Analytics
Analytics on 450k subscribers
using Amazon Redshift
Ad campaign effectiveness
analysis platform
Financial Simulations Platform
Large scale clinical data analytic
platformTrading history analyticsAnalytics on 4 PB data
warehouse
Gaming Analytics for
over 15 million users
Mobile Analytics for over
200M devices
Real-time Commerce
Recommendation

36. Aminvest
use
AWS
RDS
for
sta3s3cal
analysis
to
iden3fy
market
opportuni3es

37. Mobile & IoT
Enterprise video creation and
sharing app
Mobile services
and analytics
Mobile services &
streaming
Cloud-connected trucks
Apps for cabin crew staff
App store, consumer
cloud services, flash
sales in global markets
Web and mobile site
Cloud-connected
genome analyzers
Real estate mobile apps Curated news app
Mobile food
delivery apps

38. Business Critical Production Applications
SAP HANA HR and legal apps National retail bank
Solvency simulations SAP business intelligence SAP business suite
Online Shopping
ERP System
Financial Web Sites
and Sharepoint Portal

39. Migrating Data Centers

40. Going “All-in”
Customers
ISV Partners

41. What Are Some Of The Common Questions We’re Asked?

42. Is My Data Safe And Under My Control?
1

43. Maintaining Privacy & Security Of Your Data
You decide where
to put your data

44. Doesn’t move without
you deciding to move it
Maintaining Privacy & Security Of Your Data
You decide where
to put your data

45. Encryption in motion
or at rest
Maintaining Privacy & Security Of Your Data
Doesn’t move without
you deciding to move it
You decide where
to put your data

46. Glacier Vault Lock
& SEC Rule 17a-4(f) 27018
A Broad Set of Security Certifications & Accreditations

47. What Role Does Hybrid Play?
2

48. A B
Choosing Between On-Premises And The Cloud

49. On-premises AWS
Virtual Private Cloud
Direct Connect
AWS Config
Storage Gateway
Integrated
networking
Directory Service
Identity Federation
Integrated
identity
Integrated
management
AWS CloudTrail
Backups
OpsWorks
Deployment
CodeDeploy
vCenter & System Center
plugins
The Broadest and Deepest Set Of Services For The Hybrid Cloud!

50. Integrated networking
Hybrid app deployments
Integrated networking
Hybrid app deployment
Integrated DevOps Management
Integrated DevOps Management
Realtime data integration
integrated resource management
Integrated networking
Integrated DevOps Management
Integrated networking
Data integration
Hybrid app deployment Integrated networkingIntegrated networking
Integrated security
data integration
Integrated Networking
Automated and integrated back-ups
Transitioning to AWS with Hybrid Architectures

51. When Building A Long Term Partnership,
What’s Good To Know About AWS?
3

52. What’s Different About Amazon’s Culture?
Customer Focus

53. What’s Different About Amazon’s Culture?
Customer Focus
Pioneering

54. What’s Different About Amazon’s Culture?
Customer Focus
Pioneering
Long-term
orientation

55. Trusted Advisor: Automated Cost Optimization & Advice

56. Next steps …
Sign up for an AWS account at
aws.amazon.com
Take advantage of the Free Tier
Start experimenting!
AWS

57. Expand Your Cloud Skills with AWS
Certification
Validate your proven
technical expertise
with the AWS platform
and gain recognition
for your skills
Online videos and labs
Start working with an
AWS service in
minutes with free
online instructional
videos and labs
Instructor-led courses
Learn how to design,
deploy,
and operate highly
available,
cost-effective, and
secure
applications on AWS

58. Thank You
@AWSCloudSEAsia