AWS Transformation Day is designed for enterprise organizations looking to make the move to the cloud in order to become more responsive, agile and innovative, while still staying secure and compliant. Join us for this virtual event and we'll share our experiences of helping enterprise customers accelerate the pace of migration and adoption of strategic services. We recommend this event for IT and business leaders who are looking to create sustainable benefits and a competitive advantage by using the AWS Cloud. Speaker: Sandy Carter

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VIRTUAL TRANSFORMATION DAY
KEYNOTE
Sandy Carter
Vice President, AWS

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Change
See it in action
Innovation & transformation
1
2
3

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ENTERPRISES FACE
A CHANGING ENVIRONMENT
?
H i g h c u s t o m e r
e x p e c t a t i o n s , f i c k l e n e s s
L o w b a r r i e r s
t o e n t r y
C o n s t a n t , r a p i d c h a n g e
a n d u n c e r t a i n t y

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WHAT ENTERPRISESWHAT ENTERPRISES

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ENTERPRISES HAVE
EXISTING ADVANTAGES
D e e p
k n o w l e d g e
o f t h e i r
m a r k e t s
S k i l l e d a n d
c o m m i t t e d
e m p l o y e e s
F i n a n c i a l
a n d o t h e r
r e s o u r c e s
C u s t o m e r
b a s e a n d
b r a n d e q u i t y
O p e r a t i o n a l
p r o c e s s e s ,
c o m p l i a n c e
c e r t i f i c a t i o n s

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ALL SUCCESSFUL COMPANIES HAVE

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THE ENTERPRISE CHALLENGE:
WHILE MAKING THE MOST OF YOUR STRENGTHS

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EXISTING
INFRASTRUCTURE
ESTABLISHED
PROCESSES
CULTURAL
RESISTANCE
BUT…CHANGE IS HARD

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WITH AN EMBEDDED TECHNOLOGY CHALLENGE

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THE CLOUD IS AN ENABLER

11. TO TRANSFORM
T H E E N T E R P R I S E N E E D S T O …
1
GAIN TECHNICAL
FLEXIBILITY
AND SPEED

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TWO PIZZA TEAMS

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DIVERSITY DRIVES INNOVATION
AND BUSINESS OUTCOMES
more market share45%
more likely to capture
new markets70%

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STAGES OF ADOPTION/ENTERPRISE TRANSFORMATION
New Apps/Projects Foundation Migration Reinvention
VALUE
TIME
Retire
Legacy
Cloud
Native

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BEST PRACTICES
E x e c u t i v e
L e a d e r s h i p
E d u c a t e
S t a f f
C l o u d C e n t e r
o f E x c e l l e n c e
C l o u d T i g e r
T e a m

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GOAL STRATEGY OUTCOME
Innovate faster in a
competitive environment
1 year education campaign
Awareness training for
1,400 people
Deep technical training
for 25 people
Increased production
applications
Faster innovation
Modern IT career
paths created

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CULTURES MOVINGCULTURES MOVING

18. TO TRANSFORM
T H E E N T E R P R I S E N E E D S T O …
CREATE AN ENVIRONMENT
OF INNOVATION
1

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WHAT IF YOU WERE…
Imagine you have access to all the
offerings and brands you want and no
need to arrange physical presence
as a company.
AMAZON HARRY POTTER
Imagine being able to give customers
what they want by using magic.
What would you give them?
A STUDENT
Imagine having just enough cash
for a burger and 2 beers a day.
How would you build your offering?
How would you test it?

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RAP ID IT ERAT IO N –Culture of
experimentation:
WE GIVE OUR PEOPLE
FREEDOM TO INNOVATE

24. TO TRANSFORM
T H E E N T E R P R I S E N E E D S T O …
ENSURE SECURITY
AND COMPLIANCE
1

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GENERAL ELECTRIC CLOUD JOURNEY
2014 2016+

27. BUILDING AGILITY TO RESPOND TO OPPORTUNITIES
+ REMOVING BARRIERS TO INNOVATION
+ A SECURE ENVIRONMENT
TRANSFORMATION

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CREATING THE WORLD’S
GREATEST FOOD COMMUNITY!
(2015–16)
FTSE250 >£5bn Market Cap

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INNOVATION
LESS INTRUSIVE ORDERING

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INNOVATION
EASIER GROUP ORDERING

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JUST EAT’S STRATEGY
OF INNOVATION

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NOW AT AMAZON,
THE BIGGEST DIFFERENCE IS
FOCUS AND SPEED

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"We've had three big
ideas at Amazon: Put
the customer first.
Invent. And be patient."
—Jeff Bezos

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EVERYONE
OF US IS A
LEADER ON
OUR MISSION

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Cu stomer O bsessi on
B i a s f o r A c t i o n D i s a g r e e a n d C o m m i t
21 3

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WRITE THE
PRESS RELEASE

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WRITE THE
FAQ

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DEFINE THE USER INTERACTION
AND
WRITE THE MANUAL

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ANSWERING THESE QUESTIONS

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AUTOMATED HOME HEALTH SYSTEM
FOR THE AGING, AT-RISK, DISABLED
PERSONALIZED, MONITORED MEDICATION REMINDERS

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C u s t o m e r O b s e s s i o n
B i as for Acti on
21
D i s a g r e e a n d C o m m i t
3

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HIGH VELOCITY
DECISION MAKING

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B i a s f o r A c t i o n
D i sag ree and Commi t
2 3
C u s t o m e r O b s e s s i o n
1

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BUDDHA JONES
1,000 DAYS TO 4 DAYS

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B i a s f o r A c t i o n
21
C u s t o m e r O b s e s s i o n D i s a g r e e a n d C o m m i t
3
THESE PRINCIPLES SUPPORT AMAZON’S

47. IT’S NOT JUST AMAZON…

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COMPANIES OF ALL KINDS
ARE TRANSFORMING

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COMPANIES OF ALL KINDS
ARE TRANSFORMING

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COMPANIES OF ALL KINDS
ARE TRANSFORMING

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COMPANIES OF ALL KINDS
ARE TRANSFORMING

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COMPANIES OF ALL KINDS
ARE TRANSFORMING

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EXAMPLE
Create a design challenge Empathy map Customer journey Frame the problem Create a strong POV
How Might We?

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Cloud as enablerDigital Journey, MAP
YOUR NEXT STEPS
EXISTING
INFRASTRUCTURE
ESTABLISHED
PROCESSES
CULTURAL
RESISTANCE

55. DON’T OVERANALYZE IT
JUST GET GOING.