Optimising TCO with AWS at Websummit Dublin
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In this talk from the Dublin Websummit 2014 AWS Technical Evangelist Ian Massingham discusses practices and techniques for optimising and lowering the cost of operations for applications and services that you are running on the AWS cloud. Includes a discussion of the fundamental tenets of pricing for AWS services, plus tips and tricks for reducing the amount that you need to spend with AWS in order to run your workloads on the AWS cloud.
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Optimising TCO with AWS at Websummit Dublin
- 1. WEB SUMMIT DUBLIN 2014 #AWS #WEBSUMMIT Optimising TCO with AWS Ian Massingham — Technical Evangelist ianmas@amazon.com @IanMmmm
- 2. How to make your funding go further
- 3. LOWER COSTS WITH THE AWS CLOUD 1 2 3 4 Replace up-front capital expense with low variable cost Save more money as you grow bigger Economies of scale allow AWS to continually lower costs Pricing model choice to support variable & stable workloads
- 4. LOWER COSTS THAN ON-PREMISES On-Premises Traditional Data Centre On-Premises Virtualised Data Centre AWS CAPEX CAPEX OPEX OPEX OPEX Cost savings from running internal IT more efficiently Cost savings from moving to a cloud provider AWS Scale • Multiple new data centres built each year • Volume purchasing, highly automated supply chain optimisation Utilisation fundamentally higher in the AWS Cloud • Aggregating non-correlated workloads, scale, spot market Amazon specific hardware designs • OEM acquisition of custom servers and networking equipment • Direct purchasing of memory, disk & CPU • AWS controlled hypervisor and network protocol layers
- 5. AWS PRICING PHILOSOPHY More AWS Usage More Customers More Infrastructure Lower Infrastructure Costs Reduced Prices Economies of Scale Ecosystem Global Footprint New Features New Services Infrastructure Innovation 45 PRICE REDUCTIONS We pass the savings along to our customers in the form of low prices and continuous reductions
- 6. Flipboard Example: Handling objection AWS gets expensive as you grow big…
- 7. COST OPTIMISATION TIPS & TRICKS
- 8. 1. CHOSE THE RIGHT INSTANCE TYPES START TUNE DEPLOY & SCALE Choose an instance that best meets your basic requirements Start with memory & then choose closest virtual cores Assess peak IOPS storage requirements Run multiple instances in multiple Availability Zones Change instance size up or down based upon monitoring Use CloudWatch & Trusted Advisor to assess
- 9. 2. USE AUTO SCALING LAUNCH CONFIGURATION Describes what Auto Scaling will create when adding Instances Only one active launch configuration at a time as-‐create-‐launch-‐config -‐-‐image-‐id ami-‐54cf5c3d -‐-‐instance-‐type m1.small -‐-‐key mykey -‐-‐group webservers -‐-‐launch-‐config 101-‐launch-‐config AUTO SCALING GROUP Auto Scaling managed grouping of EC2 instances Automatically scale the number of instances by policy as-‐create-‐auto-‐scaling-‐group 101-‐as-‐group -‐-‐availability-‐zones us-‐east-‐1a us-‐east-‐1b -‐-‐launch-‐configuration 101-‐launch-‐config -‐-‐load-‐balancers myELB -‐-‐max-‐size 5 -‐-‐min-‐size 1 LAUNCH CONFIGURATION Parameters for performing an Auto Scaling action Scale Up/Down and by how much as-‐put-‐scaling-‐policy 101ScaleUpPolicy -‐-‐auto-‐scaling-‐group 101-‐as-‐group -‐-‐adjustment=1 -‐-‐type ChangeInCapacity -‐-‐cooldown 300
- 10. UTILISATION & AUTO SCALING GRANULARITY 00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
- 11. UTILISATION & AUTO SCALING GRANULARITY 41 Instance Hours m3.large @ $0.154/hr = $6.314/day 00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
- 12. UTILISATION & AUTO SCALING GRANULARITY 70 Instance Hours t2.small @ $0.028/hr = $1.96/day 00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 69% SAVING
- 13. 3. TURN OFF UNUSED INSTANCES Development/test instances Simple instance stop/start Tear down & build rapidly Treat resources as disposable Deployment & Management Containers Dev/ops Tools Resource Templates Usage Tracking Monitoring and Logs
- 14. 4. USE RESERVED INSTANCES Light Utilisation RI Medium Utilisation RI 00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 8% 13% 38% 58% 75% 100% On Demand Instance Heavy Utilisation RI
- 15. AWS SERVICES OFFERING RESERVATIONS Amazon EC2 up to 65% savings Amazon RDS up to 76% savings Amazon DynamoDB up to 76% savings Amazon Redshift up to 73% savings Amazon ElastiCache up to 70% savings
- 16. 5. USE SPOT INSTANCES Pricing Up to 92% discount Elastic Capacity not otherwise available Tradeoff Potential for interruption
- 17. USING SPOT INSTANCES FOR HPC WORKLOADS Building a Top500 HPC Cluster on AWS Case Study 70 53 35 18 0 Cost Comparison $68M $33K On-Premises AWS 1.21 PFLOPS, 16,788 EC2 Instances in 8 Regions, 264 years of computing in 18 hours
- 18. 6. MAKE USE OF APPROPRIATE STORAGE CLASSES On-premises Data Center AWS Cloud Gateway Appliance/ AWS Storage Gateway Amazon Glacier Amazon S3 Block File Archive Backup Disaster Recovery Amazon EBS Amazon S3 Reduced Redundancy • 99.99% durability vs. 99.999999999% • Up to 20% savings • Great for everything that is easy to reproduce Amazon Glacier • Same durability as S3 • 3 to 5 hours restore time • Up to 67% savings • Great for archiving, long-term backups and cold or old data
- 19. 7. OFFLOAD FROM YOUR ARCHITECTURE The more you can offload, the less infrastructure you need to maintain, scale and pay for • Offload traffic to Amazon CloudFront and S3 • Introduce Caching No CDN Response Time Instance Load CDN for Static Content Response Time Instance Load CDN for Static & Dynamic Content Response Time Instance Load
- 20. 8. USE SERVICES, DON’T REINVENT THE WHEEL Foundation Services Infrastructure Collaboration and Sharing Storage (Object, Block and Archive) Security & Networking Regions Availability Zones Access Control Platform Services Databases Relational NoSQL Caching Analytics Hadoop Real-time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search Deployment & Management Containers Dev/ops Tools Resource Templates Mobile Services Identity Sync Mobile Analytics Notifications Enterprise Applications Virtual Desktops Data Workflows Usage Tracking Monitoring and Logs Compute (VMs, Auto-scaling and Load Balancing) CDN and Points of Presence
- 21. AVOID UNDIFFERENTIATED HEAVY LIFTING Amazon Relational Database Service (RDS) Elastic Load Balancing Amazon Simple Queue Service (SQS) Amazon ElastiCache Amazon Elastic MapReduce Amazon Simple Notification Service (SNS)
- 22. 9. USE CONSOLIDATED BILLING • Receive a single bill for all charges incurred across all linked accounts • Share RI discounts • Combine tiering benefits
- 23. 10. TAKE ADVANTAGE OF AWS TOOLS AWS Trusted Advisor AWS EC2 Usage Reports
- 24. WANT TO LEARN MORE? COME TO OUR ARCHITECTURE ASK US ANYTHING TODAY AT 16:00
- 25. WEB SUMMIT DUBLIN 2014 #AWS #WEBSUMMIT Ian Massingham — Technical Evangelist @IanMmmm AWS Global News and Service Launches @AWScloud AWS UK & Ireland News, Events & Webinars @AWS_UKI