The document discusses how the traditional IT model of on-premises infrastructure is no longer suitable due to increasing disruption, security risks, and the shortening lifespan of companies. It argues that a new IT model using cloud computing allows companies to focus on innovation, reduce costs and risks, and gain flexibility and agility. Some key benefits highlighted include reducing technical debt, scaling instantly based on demand, and paying only for resources used. The document provides examples of how various companies are leveraging AWS cloud services to digitally transform and gain competitive advantages.

1. The New Normal
Amazon Web Services

2. 2/3
More than two-thirds of
IT budgets go toward
keeping the lights on
77%
of CEOs believe security
risk has increased in the
last few years and 65%
believe their risk management
capability is falling behind
15yrs
The average lifespan
of an S&P company
dropped from 67 years in
the 1920s to 15 years today

3. How This Affects You
You’re left without
the necessary resources
to pursue critical business
initiatives required to maintain
a competitive advantage Your traditional IT model
lacks the agility you
need to keep pace with
innovative startups
Insufficient security,
compliance and availability
can hamper your ability to
compete and open the door to
sophisticated, hard-to-identify
attacks

4. Responding requires a new model
Focus on differentiating your company
Innovate at start-up like speed
Reduce risk

5. Hospitality Trading Insurance Grocery
This is something “born in the cloud”
companies have already discovered.
Devices
Disruption is much easier today

6. Focus on differentiation
and reduce technical debt

7. Move from risk-laden
up-front expense to
flexible variable expense
Stop guessing
at capacity planning
Go global in
minutes
Get rid of time-consuming, expensive tasks
Remove complicated infrastructure
management that adds little
business value
GE Oil & Gas is migrating 500 applications, and more than 750TB of
data, to the cloud by the end of 2016 as part of a major digital
transformation, helping it attain a 52% reduction in TCO and greater
speed to market.

8. Gain the freedom to choose
OS
Microsoft Windows Server 2016, 2012, 2008, and 2003
Red Hat Enterprise Linux
Amazon Linux
SUSE Linux
Ubuntu
…...
Database
Microsoft SQL Server
Oracle
Amazon Aurora
PostgreSQL
MySQL
MariaDB
Amazon DynamoDB
Amazon EC2 & Amazon RDS

9. And the freedom to change your mind
AWS Database Migration Service
Migrate on-premises, Amazon RDS, and EC2-based databases
Supported Sources
Oracle
Microsoft SQL Server
MySQL
Amazon Aurora
PostgreSQL
Supported Targets
Oracle
Microsoft SQL Server
MySQL
Amazon Aurora
PostgreSQL
Amazon Redshift
MariaDB
“The AWS Database Migration Service automated most of the work needed to convert
from Oracle and dramatically reduced the manual effort involved in the code migration. It
is a key enabler in our plans to adopt more agile, open source databases.”
Hans Wald – CTO, Thomas Publishing

10. Deploy however you like
Your
Datacenter
Amazon Web
Services
Fully Featured
Compute
Resource &
Deployment
Management
Common Controls
for Security &
Access
Integrated
Networking
Data Integration &
Life Cycle
Management
Flexible hybrid options
Comcast’s IT strategy focuses on combining its own data centers and AWS as
the cornerstone of its next-generation TV service, X1. This has allowed them
to rapidly scale interactive, on-demand content to millions of viewers.

11. Deploy faster wherever you like
16 Regions – 42 Availability Zones – 68 Edge Locations
Region & Number of Availability Zones
AWS GovCloud (2) EU
Ireland (3)
US West Frankfurt (2)
Oregon (3) London (2)
Northern California (3)
Asia Pacific
US East Singapore (2)
N. Virginia (5), Ohio (3) Sydney (2), Tokyo (3),
Seoul (2), Mumbai (2)
Canada
Central (2) China
Beijing (2)
South America
São Paulo (3)
Announced Regions
Paris, Ningxia

12. Innovate faster than ever before

13. Builders don’t want to be blocked
Idea
Completed
Project
Not
Possible
We don’t
support thatMaybe next
year
That’s a
change
order

14. Account Support
Support
Managed
Services
Professional
Services
Partner
Ecosystem
Training &
Certification
Solution
Architects
Account
Management
Security &
Pricing Reports
Technical Acct.
Management
Marketplace
Business
Applications
DevOps Tools
Business
Intelligence
Security
Networking
Database &
Storage
SaaS
Subscriptions
Operating
Systems
Mobile
Build, Test,
Monitor Apps
Push
Notifications
Build, Deploy,
Manage APIs
Device Testing
Identity
Enterprise
Applications
Document
Sharing
Email &
Calendaring
Hosted
Desktops
Application
Streaming
Backup
Game
Development
3D Game
Engine
Multi-player
Backends
Mgmt. Tools
Monitoring
Auditing
Service Catalog
Server
Management
Configuration
Tracking
Optimization
Resource
Templates
Automation
Analytics
Query Large
Data Sets
Elasticsearch
Business
Analytics
Hadoop/Spark
Real-time Data
Streaming
Orchestration
Workflows
Managed
Search
Managed ETL
Artificial
Intelligence
Voice & Text
Chatbots
Machine
Learning
Text-to-Speech
Image Analysis
IoT
Rules Engine
Local Compute
and Sync
Device
Shadows
Device
Gateway
Registry
Hybrid
Devices & Edge
Systems
Data
Integration
Integrated
Networking
Resource
Management
VMware on
AWS
Identity
Federation
Migration
Application
Discovery
Application
Migration
Database
Migration
Server
Migration
Data Migration
Infrastructure Regions
Availability
Zones
Points of
Presence
Compute Containers
Event-driven
Computing
Virtual
Machines
Simple Servers Auto Scaling Batch
Web
Applications
Storage Object Storage Archive Block Storage
Managed File
Storage
Exabyte-scale
Data Transport
Database MariaDB
Data
Warehousing
NoSQLAurora MySQL Oracle SQL ServerPostgreSQL
Application
Services
Transcoding Step Functions Messaging
Security
Certificate
Management
Web App.
Firewall
Identity &
Access
Key Storage &
Management
DDoS
Protection
Application
Analysis
Active
Directory
Dev Tools
Private Git
Repositories
Continuous
Delivery
Build, Test, and
Debug
Deployment
Networking
Isolated
Resources
Dedicated
Connections
Load Balancing Scalable DNSGlobal CDN
The AWS
Platform

15. Take advantage of new computing models
Develop without
worrying about servers
to manage
Setup your code to run
in response to a
variety of triggers
Code is executed on
demand with
continuous scaling
Pay only for the time
used with sub-second
metering
Serverless architectures free you from managing infrastructure
AWS Lambda
MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcast’s
metrics engine. It takes the raw data, cleans it up and conducts error detection, then
creates the metrics that bring more insights into plays; all within 12 seconds of a play.

16. Data warehousing for everyone
• Massively parallel, petabyte scale
• Fully managed
• $1000 per TB per year; 1/10th traditional costs
• Use your existing integration and BI tools
Faster, simpler, less expensive
Amazon Redshift
“Being able to explore near-real-time data improves our decision making massively. We
can make decisions based on what’s happening now rather than what happened three or
four days ago… Redshift is the engine that drives our decision-making: that’s how
important it is to us.” John O’Donovan – CTO, Financial Times

17. Act on information as it happens
Capture, store, and analyze streaming data
Build custom applications that process
or analyze streaming data such as
real-time content recommendations.
Quickly load TBs per hour of
streaming data into the cloud for
applications such as social media
analysis or IoT.
Amazon Kinesis
Hearst Corporation sends clickstream data containing content and audience
information from over 250 digital properties with Amazon Kinesis to make
real-time content recommendations to maximize audience engagement.

18. Build for speed, build for scale
Consistent, single-digit millisecond latency NoSQL database at any scale
Highly Scalable Fully ManagedFast, Consistent Performance
Event-driven Programming Fine-grained Access Control Document & Key-Value Structures
Amazon DynamoDB
BMW built its new car-as-a-sensor service in only six months using
DynamoDB and other services. With AWS, it can adapt to rapidly changing
load requirements that can scale up and down by two orders of magnitude
within 24 hours and will process data from 100,000 cars by 2018.
BMW

19. Enterprise performance with open-source economics
Amazon RDS for Aurora
"With Alfresco on Amazon Aurora we scaled to 1 billion documents with a
throughput of 3 million per hour, which is 10 times faster than our MySQL
environment. It just works!" - John Newton, Founder and CTO of Alfresco.
Old World
Proprietary
Very expensive
Punitive licensing inhibits change
Limited flexibility
New World
Open-source
Cloud economics
Come and go as you please
Build on top of existing standards

20. Reduce Infrastructure Risk

21. OR
Move Fast
Stay Secure

22. AND
Move Fast
Stay Secure

23. Strengthen your security posture
Leverage security
enhancements from 1M+
customer experiences
Benefit from AWS
industry leading
security teams 24/7,
365 days a year
Security infrastructure
built to satisfy military, global
banks, and other high-
sensitivity organizations
Over 50 global
compliance
certifications and
accreditations
“We work closely with AWS to
develop a security model, which we
believe enables us to operate more
securely in the public cloud than we
can in our own data centers.”
Rob Alexander - CIO, Capital One

24. Access a deep set of cloud security tools
Virtual Private Cloud
Isolated cloud resources
Web Application Firewall
Filter Malicious Web Traffic
Shield
DDoS protection
Certificate Manager
Provision, manage, and
deploy SSL/TSL certificates
Key Management Service
Manage creation and control
of encryption keys
CloudHSM
Hardware-based key storage
Server-Side Encryption
Flexible data encryption
options
IAM
Manage user access and
encryption keys
SAML Federation
SAML 2.0 support to allow
on-prem identity integration
Directory Service
Host and manage Microsoft
Active Directory
Organizations
Manage settings for multiple
accounts
Service Catalog
Create and use standardized
products
Config
Track resource inventory and
changes
CloudTrail
Track user activity and API
usage
CloudWatch
Monitor resources and
applications
Inspector
Analyze application security
Artifact
Self-service for AWS’
compliance reports
Networking Encryption Identity & Management Compliance

25. More assurance programs than anyone
Certifications /
Attestations
C5 [Germany], Cyber Essentials Plus [UK], DoD SRG, FedRAMP, FIPS, IRAP [Australia],
ISO 27001, ISO 27017, ISO 27018, ISO 9001, MLPS Level 3 [China],
MTCS Tier 3 [Singapore], PCI DSS Level 1, SEC Rule 17a-4(f), SOC 1, SOC 2, SOC 3
Laws,
Regulations,
and Privacy
DNB [Netherlands], DPA – 1998 [U.K.], EAR, EU Data Protection Directive,
EU Model Clauses, FERPA, Gramm-Leach-Bliley Act (GLBA), HIPAA, HITECH, IRS 1075,
ITAR, My Number Act [Japan], PDPA – 2010 [Malaysia], PDPA – 2012 [Singapore],
PIPEDA [Canada], Privacy Act [Australia], Privacy Act [New Zealand],
Spanish DPA Authorization, VPAT / Section 508
Alignments and
Frameworks
CIS, CJIS, CLIA, CMS Edge, CMSR, CSA, EU-US Privacy Shield, FISC [Japan], FISMA,
G-Cloud [U.K.], GxP (FDA CFR 21 Part 11), ICREA, IT Grundschutz [Germany], MITA 3.0,
MPAA, NIST, PHR, UK Cloud Security Principles, Uptime Institute Tiers

26. Migrating existing
applications as
quickly as possible
Deploying new
applications to the
cloud by default
Cloud computing has become the new normal
AWS services more than a million active customers every month in 190 countries.
Through customer obsession and an increasing pace of innovation,
AWS is the fastest technology vendor in history to reach a $10B run rate.

27. Global Enterprise Customers
General Electric Capital One BMW
Johnson &
Johnson Merck Nordstrom
“There is no public cloud infrastructure provider
that has more robust enterprise capabilities.”
Marc Benioff, Chairman & CEO, Salesforce

28. The AWS Cloud
Eliminate costly technical debt and reallocate resources so
you can deliver high-value, revenue-generating projects faster.
Innovate faster and solidify your competitive advantage by
merging startup agility with enterprise experience and resources.
Reduce risk by focusing resources dedicated to security, compliance
and availability to the most important areas of your business.
"AWS is our trusted partner that is going to run our company for the next 140 years.”
Jim Fowler – CIO, General Electric

29. Journey To The Cloud

30. Your recommended 1st 90 days
Create Cloud
‘Minimum Viable
product’
Create ‘Cloud
Centre of
Excellence’
Get Proof-of-Concepts and Early
adopters onto platform ASAP
Iterative
development
Use continuous feedback
and cycles of learning to
develop MVP
Tiger team of IT and
business SMEs to plan,
develop and build cloud
capability
Critical to delivering
value ASAP
Hold Cloud
Discovery
Workshop
Executive Sponsor, Key Business
Stakeholders, IT Leadership
Build out your initial cloud
capability
Create Cloud
Operations Model,
Business Case &
Roadmap
• Use the AWS CAF to guide
your planning
• Understand Business
Drivers, expected outcomes
and current environment
• Overview of AWS services &
identification of POC
workloads
• Identify AWS services and
partners to accelerate
adoption
• Roadmap to establishing
AWS cloud foundation
• Creates and drives a
compelling vision
and business case for
the adoption and use
of cloud capabilities
• Minimal set of AWS
capabilities
required to deliver
clear business
value
• Creation of the
Cloud Operating
Model, Business
Case and
Transformation
Roadmap

31. An example Customer cloud journey…
1.0 MVP Month 0-3 1.1 Iteration-1 Month 4-6 1.2 Iteration-2 Month 7-9
Platform
Build
SDLC
CCoE
Application Migration
(Business risk appetite)
Demonstrate high
value apps on
AWS
Network, IAM &
Security
Financial
Reporting
Basic EC2, RDS, EBS Templates
Standard Pipelines & Developer Tools
Standard Cloud SOE
AMI Baking Process
Standard
Release, Change, Event
Management
Self-
Service
Service
Catalog
Move simple, low-
risk apps
Non-critical apps
move using CI/CD
Critical apps move
using CI/CD
Legacy apps move
using lift & shift
SDLC Security, Resilience &
Compliance
Production ITIL workflow
automation
Incident, Problem,
Management
Production
Assurance
Testing
Value
Time
Usage spike as Self-
Service becomes
available

32. Thank You

33. Appendix

34. AWS Positioned as a Leader in the Gartner Magic Quadrant for Cloud
Infrastructure as a Service, Worldwide*
AWS is positioned
highest in execution
and furthest in vision
within the Leaders
Quadrant
*Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AWS : http://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sb
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as
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