Wazee Digital Asset Management in the Cloud

1. Asset Management in the Cloud
David Candler, Senior Director Customer Solutions

2. Wazee Digital Overview
Focused Strategy for Content Rights Owners
Rights owners are focused on finding every rightful audience member for their content
This is increasingly complex with hundreds of new ways to reach the consumer
Wazee Digital puts the control back into the hands of the rights owner in order to reach their audience
06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 2
Key Offerings for the Rights Owner
CORE (cloud-native asset management and sophisticated media
workflow management)
LICENSING (pro-actively selling content elements on behalf of the
rights holder)
LIVE EVENT SERVICES (capturing, managing, syndicating and
monetising live event content)

3. Wazee Digital Overview
CORE Empowers Content Through the Digital Supply Chain
REVIEW: Simplify complex workflows, streamline time-intensive review and approval processes, optimising the
management and movement of media
MANAGE: Centralised, secure and scalable content management platform to help manage every aspect of media content
and metadata
DISTRIBUTE: Automated metadata transformation, complex transcoding and formatting, secure accelerated delivery to
ensure content will get where it needs to go
MONETISE: Locate, transform and deliver content to the right audience at the right time, capturing every opportunity to
drive more dollars
ARCHIVE: Content is safely stored, easily accessible and ready for new formats in a reliable and scalable archive
environment
06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 3

4. 06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 4

5. Premiere Global Customer Reach
06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 5
Wazee Digital’s global customers include some of the industry’s top names across the major verticals
SPORTS Simplify complex workflows, streamline time-intensive review and approval processes, optimising the management
and movement of media
NEWS Centralised, secure and scalable content management platform to help manage every aspect of media content and
metadata
STUDIOS Automated metadata transformation, complex transcoding and formatting, secure accelerated delivery to ensure
content will get where it needs to go
BRANDS Locate, transform and deliver content to the right audience at the right time, capturing every opportunity to drive
more dollars
AGENCIES Content is safely stored, easily accessible and ready for new formats in a reliable and scalable archive
environment

6. CORE Use Cases
How Rights Owners Use Our Solutions
06/16/17 6Proprietary and Confidential

7. Use Case: Dynamic Workflow
CORE Powers the Bloomberg MediaSource Website
Bloomberg usesWazee Digital’s CORE platform to enable its global customer base of news outlets (WSJ, Forbes, NYT,Washington
Post, etc.) and to provide real-time access to breaking news, financial information and original programming.
25K+
Average image
downloads per month
6K+
Total media source users
1M+
Total assets managed
13K
Average assets
ingested per month
$436K
Total 2016 revenues
Customer since
2014
06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 7
mediasource.bloomberg.com

8. CORE Powers the US Department of Defense Images of Freedom Website
A massive, searchable repository of military audio, video, and still imagery created for the public, Images of Freedom was built in
cooperation with the DOD and runs on theWazee Digital CORE platform.
Use Case: Dynamic Syndication
06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 8
www.imagesoffreedom.com
8 to 12
Week request process
replaced with instant access
2M+
Video and image assets
uploaded to date
3
Separate suppliers (NG,
Preservation and ex-MAM)
8K
Assets ingested per day in a
current spike project
YouTube
Used as a CDN due to the
mass audience reach
Multi-purpose
Preservation, archive and
monetisation solution

9. Wazee Digital and AWS
AWS Partner Network / Digital Media Partner Solutions / Digital Asset Management Solutions
AWS enables CORE to make content globally accessible and tailor the cost to the monetisation model in a given region.
06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 9
Foundation of Service Infrastructure
Core uses key AWS building blocks including:
Scalable storage (Amazon S3, IA and Glacier)
Flexible compute power (Amazon EC2)
In depth discovery policies (AWS Lambda)
Sophisticated Customer Workflows
CORE helps customers to design and manage complex
workflows marrying existing customer systems whilst
harnessing the power of AWS scalable compute power and
low cost regional storage models
The Perfect Combination
Therefore combining the global AWS infrastructure with the
intelligent Core toolset layer on top, we are able to give
control back to rights owner and tailor services in line with
their consumer demands
Large-scale Processing Demands
Core manages ~12M assets with an average of 20K new
assets per day (spikes can often be x 10). AWS allows us to
burst our services using flexible and scalable compute,
storage, transcode and delivery services

10. Examples of AmazonWeb Services used by Wazee Digital
Wazee Digital and AWS
Amazon EC2 AWS Lambda Amazon SNS
Resizable Compute
Capacity
Wazee Digital Use
Examples
•Customer portals and web
services hosting
Key Benefits
•Automatic capacity scaling
•Instance control (e.g. API /
console)
•Easy configuration
•Interfaces with other AWS
services
•99.95% SLA
•Secure service (AWS VPC
policies)
•Cost effective
Simple and Scalable
Object Storage
Wazee Digital Use
Examples
•Main multi-tier storage
infrastructure
Key Benefits
•Multi-class options
(Standard / Infrequent Access
/ Glacier)
•Interfaces with other AWS
services
•99.99% SLA
•Secure: SSL / auto-
encrypted transfers, Identity
an Access Management (IAM)
across bucket polices and
access
•Cost effective
Compute Service for
Backend Code
Wazee Digital Use
Examples
•Amazon S3 bucket
discovery policies
Key Benefits
•No physical servers to
manage and maintain
•Massively scalable
•Only pay for what you use
Pub/Sub Messaging
Service
Wazee Digital Use
Examples
•S3 event notification to
AWS Lambda
Key Benefits
•Powerful messaging solution
for building cloud
applications that are fault
tolerant and easy to scale
SNSAmazon S3AWS Snowball
Petabyte-scale Data
Transport
Wazee Digital Use
Examples
•On-boarding large-scale
archives
Key Benefits
•Reduces traditional network
costs
•Shortens transfer times
•Alleviates multiple security
issues
•Easy to order, set up and
monitor
06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 10

11. Examples of AWS Hosted Services used by Wazee Digital
Wazee Digital and AWS
AWS
Elemental
Telestream
Cloud
Aspera
On Demand
Signiant
Flight
Source File Transcoding
Wazee Digital Use
Examples
•Rendition creation, e.g.
• Mass content
transformation on
ingest
• Ad-hoc transcoding
for deliveries
Source File Transcoding
Wazee Digital Use
Examples
•Rendition creation, e.g.
• Low resolution
browse proxies for
CDN preview
Accelerated File Transfer
Wazee Digital Use
Examples
•High speed fasp transfer in,
out and across the cloud
Accelerated File Transfer
Wazee Digital Use
Examples
•High speed WAN accelerated
transfer in, out and across the
cloud
Brightcove
Zencoder
Source File Transcoding
Wazee Digital Use
Examples
•Rendition creation, e.g.
• Mass content
transformation on
ingest
• Ad-hoc transcoding
for deliveries
06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 11
Key Benefits of the Above AWS Hosted Services
•Rapid deployment
•On-demand subscription based services
•Tiered, use-based fees to enable capacity to be scaled
•Only pay for what you use
•Avoid expensive infrastructure builds when spikes occur

12. Wazee Digital and AWS
High Level Architecture
AWS LambdaAmazon SNS SNS
S3 Transfer
Acceleration
CORE NoM
CORE ToM
Workflow
Aspera
On Demand
Signiant
Flight
AWS Snowball
Transport
Amazon S3
Amazon SQSAWS
Elemental
Telestream
Cloud
Brightcove
Zencoder
Akamai CDN
Video Preview
CORE Asset
Management
Digital Media
Hub (DMH)
Request Asset Info, Ingest Sidecar
ETL Parse
and Ingest
Rendition
Requests
Job Processes
Off Queue
Object
Requests Transcode Instruction
Rendition /
MD Output
Upload Workflow
Transform
Front End UIs
API (for 3rd
Party UIs)

13. Workflow Example
Typical IngestWorkflow from the Rights Owner to Core
Delivery NoM Core Analysis Core Transcoder ToM / MoM Core
Upload
Customer uploads
source media and
metadata to
Amazon S3
Discover
NoM discovers the
media and queues
it for ingest
Create
API submits the
media to a
workflow and a
database record is
created
Extract
Technical data is
extracted from the
media along with
metadata
Load
Data is
automatically
ingested into Core
Transform
Multiple renditions
(low and high
resolution) are
created
Synchronise
Media is
synchronised with
Amazon S3 and
Akamai CDN
Check
Data is checked,
search index is
updated and media
is searchable
CORE
06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 13

14. 06/16/17 Copyright © 2017, Wazee Digital, Inc. All rights reserved. 14
For further information, contact us today:
platformsales@wazeedigital.com
Visit the website:
www.wazeedigital.com