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SEO per settori competitivi
Amin El Fadil
Chi sono
SEO Specialist e Affiliate Marketer attivo dal 2005
focalizzato in settori ad alta competizione, specialmente in
ambito finanziario e turistico.
Quando posso mi piace condividere idee e conoscenze :-)
La SEO parte sempre
dalla strategia
Pianificazione assente o errata = FAIL
SEO = Fatturato da Google
Ritorno economico>Tempo+Energie+Denaro
Domanda fondamentale:
abbiamo *concrete*
possibilità di successo?
Sì/No
Analisi iniziale
1) Quanto è competitivo il settore?
2) Punti di forza e debolezza
3) Obiettivi a breve, medio e lungo termine
Quanto è competitivo il settore?
1) CPC medio keyword
2) Chi sono i top competitors?
3) Tipologia serp
CPC Medio Adw Key
1) Keyword Research Seozoom e GWP
2) Competitività media/sorting su Excel
Top competitor
1) Dormiente: brand che non punta all’”all in”
2) Ruggente: vuole prendersi tutto
Tipologia serp
1) Local
2) Youtube
3) Google News
Punti di forza e debolezza
1) Nostro Brand
2) Top Competitors/Concorrente medio
3) Settore
Obiettivi/KPI
1) Breve termine: puntare alle “vittorie veloci”
2) Medio termine: strategia a più ampio respiro
3) Lungo termine: viaggio per la leadership
Focalizzazione
1) Possiamo differenziarci dai concorrenti?
2) Lavoriamo su micro-vittorie continuative
3) Leadership? Scalabilità/duplicabilità?
Best pratices e creatività
1) SEO Conservativa: Tutto ciò che ci porta a raggiungere e
mantenere uno standard
2) SEO Innovativa: idee/progetti “creativi” che possono
renderci più autorevoli e/o rilevanti per Google
Macrofattori
Microfattori
Metafattori
Protofattori
Analizzare fattori SEO settore/progetto
Keyword Research
Topical Research
Ricerca trend
futuri
ricerca
euristica
Analisi ricerche utenti
Scrematura keyword
1) Keyword troppo competitive
2) Keyword non in target/prive di ritorno
3) Intento di ricerca “insoddisfabile”
4) Keyword branded monopolizzate
5) Keyword “dannose”
Strategia pianificazione
contenuti
1) Attenzione alle stime di Adwords
2) Puntate alle microvittorie veloci
2) Cercate intenti nascosti e trend futuri
Piano Editoriale Contenuti
1) Approccio ASC/DESC
2) Tecnica del “Piede nella porta”
2) Calendario Revisionale
Link Building e Offpage
1) Link, traffico e brand: 3 piccioni in una fava
2) Lavorate anche su commenti e forum
2) Create pagine linkabili
Approfondimenti
Risorse extra link building: https://goo.gl/ByHwdL
SEO e Contenuti: https://goo.gl/qRoxMz
Link Building e Guest Post: https://goo.gl/ApW6er
Grazie!
Attendo tuo feedback dove vuoi

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