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Uber

  1. 1. - Amit Bhatia
  2. 2. AGENDA Introduction How it Works Value Proposition Technology
  3. 3. App-Powered On-Demand Car Service Provider
  4. 4. UBER means Superior / Elite
  5. 5. AGENDA Introduction How it Works Value Proposition Technology
  6. 6. How it Works?
  7. 7. How it Works?
  8. 8. AGENDA Introduction How it Works Value Proposition Technology
  9. 9. One Tap to Ride Reliable Pickups Clear Pricing Cashless & Convenient Feedback Matters Split your Fare
  10. 10. Pricing • Standard fees – Includes mile/minute • Fixed Airport Rates • Dynamic Pricing Rates: • Base fare $7 • Plus $3.5/mile > 11mph or $0.85 < 11mph • Minimum Fare $15
  11. 11. CHOICE IS A BEAUTIFUL THING Get a ride that matches your style and budget
  12. 12. UBER PRESENCE
  13. 13. Why it Works? • “Everyone’s a private Driver” • One thing and doing it well • Constant Customer interaction for improvements • Focus on experience: Customers willing to pay premium • Uber has no drivers natively
  14. 14. AGENDA Introduction How it Works Value Proposition Technology
  15. 15. HOW A TECHNOLOGY FIRM IS CHANGING THE TRADITIONAL TRANSPORTATION MODEL
  16. 16. Business Model • UBER has no fleet of its own. • Drivers (car owners) join UBER and get access to driver’s app. • UBER charges 20% commission on fare and driver gets rest of 80%. • Dynamic Pricing helps UBER to charge premiums.
  17. 17. Technology App Technology for Consumers Demand Calculation Technology
  18. 18. Demand Supply Curve
  19. 19. HEAT MAPS Based on Alcohol Based on who’s checking app
  20. 20. Possible other Businesses
  21. 21. UBER TEAM Travis Kalanick (CEO) Garrett Camp
  22. 22. THANK YOU

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