1. - Amit Bhatia

2. AGENDA
Introduction
How it
Works
Value
Proposition
Technology

3. App-Powered On-Demand Car Service
Provider

4. UBER means Superior / Elite

5. AGENDA
Introduction
How it
Works
Value
Proposition
Technology

6. How it Works?

7. How it Works?

8. AGENDA
Introduction
How it
Works
Value
Proposition
Technology

9. One Tap to Ride Reliable Pickups Clear Pricing
Cashless &
Convenient
Feedback
Matters
Split your Fare

10. Pricing
• Standard fees
– Includes mile/minute
• Fixed Airport Rates
• Dynamic Pricing
Rates:
• Base fare $7
• Plus $3.5/mile > 11mph or
$0.85 < 11mph
• Minimum Fare $15

11. CHOICE IS A BEAUTIFUL THING
Get a ride that matches your style and budget

12. UBER PRESENCE

13. Why it Works?
• “Everyone’s a private Driver”
• One thing and doing it well
• Constant Customer interaction for
improvements
• Focus on experience: Customers willing to pay
premium
• Uber has no drivers natively

14. AGENDA
Introduction
How it
Works
Value
Proposition
Technology

15. HOW A TECHNOLOGY FIRM IS
CHANGING THE TRADITIONAL
TRANSPORTATION MODEL

16. Business Model
• UBER has no fleet of its own.
• Drivers (car owners) join UBER and get access to driver’s app.
• UBER charges 20% commission on fare and driver gets rest of
80%.
• Dynamic Pricing helps UBER to charge premiums.

17. Technology
App Technology for Consumers Demand Calculation Technology

18. Demand Supply Curve

19. HEAT MAPS
Based on Alcohol Based on who’s checking app

20. Possible other Businesses

21. UBER TEAM
Travis Kalanick (CEO)
Garrett Camp

22. THANK YOU