How organisations can harness the power of Web 2.0?
•Download as PPT, PDF•
139 likes•37,920 views
Slides from a talk I gave at Nasscom titled "How organisatioins can harness the power of Web2.0"? Venue - Nasscom, IYC, Chanakaya Puri, New Delhi on 14th March, 08. The audience was drawn from Nasscom member companies- typically small to mid sized organizations. The talk was focused on the marketing & social media aspects of Web 2.0.
![Presentation Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
Viewers also liked
Viewers also liked (20)
Similar to How organisations can harness the power of Web 2.0?
Similar to How organisations can harness the power of Web 2.0? (20)
More from Amit Ranjan
More from Amit Ranjan (20)
Recently uploaded
Recently uploaded (20)
How organisations can harness the power of Web 2.0?
- 1. Lessons learnt in creating SlideShare How organisations can harness the power of Web 2.0 NASSCOM, 14 th March’ 08, New Delhi
- 5. Global social sharing site for photos for video for presentations
- 6. Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards What people use SlideShare for?
- 7. Web 2.0 & it’s genesis
- 8. Web 2.0 – the buzzword … ..Web 2.0 is like pornography…difficult to describe, but you know it when you see it.. … .Web 2.0 is like the lyrics of a Pink Floyd number, it means different things to different people, depending upon the state of your mind…..
- 17. Global Trends in Web 2.0
- 18. Global Web 2.0 Landscape
- 20. Show me the money….. > $15 billion
- 21. Early trends in Indian Web 2.0
- 25. Are these websites Web 2.0 ?
- 26. Naukri.com is not, but Brijj is Web 2.0….
- 27. … .Rediff is not Web 2.0 but makes generous use it..
- 28. MakeMyTrip is not, but OkTataByeBye is Web 2.0….
- 29. Web2.0 websites with transactional (Web 1.0) business models
- 30. Should organisations even care about Web 2.0?
- 31. The world we live in.. …the consumer is in control
- 32. … ..they have unlimited options
- 33. … and are avoiding advertising Pop-up Blocker Do Not Call Registry
- 36. Web 2.0 has put consumers in control of the conversation Every consumer is…
- 37. … a publisher
- 38. … a DJ
- 39. … an expert
- 40. … a broadcaster
- 41. … an editor
- 42. … a network
- 43. … a critic
- 48. Facebook – Targeted Advertising
- 49. Viral Marketing Campaign Makaan’s “Kahani Mein Twist” Viral Campaign
- 50. IBIBO’s Ravi Shastri Sawaal Channel Celebrity Endorsed Communities
- 51. Yahoo’s Sunil Gavaskar Podcasting Channel Celebrity Branded Channels
- 52. SaReGaMa’s Branded Contest on Rediff iShare Co-Branded Events
- 54. Blogs : Personification of the Organisation’s Human Face Corporate Social Responsibility Corporate Environmental Sensitivity Customer Sensitivity + Behind the “Corporate Wall” insights (via corporate blog)
- 56. Blogs as Mainstream Media
- 57. Blogospheric virality through widgets
- 59. SunSilk Gang of Girls (Hindustan Levers)
- 60. FaceBook Page – Force India F1
- 64. Thank You Questions? Slides available on www.slideshare.net www.webyantra.net