Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Case study on Philips

286 views

Published on

Case Study on Philips

Published in: Marketing
  • I like this service ⇒ www.HelpWriting.net ⇐ from Academic Writers. I don't have enough time write it by myself.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If u need a hand in making your writing assignments - visit ⇒ www.WritePaper.info ⇐ for more detailed information.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • You might get some help from HelpWriting.net Success and best regards!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Case study on Philips

  1. 1. HISTORY ∙ Philips was founded in Eindhoven, Netherlands in 1891 by Gerard Philips and his father Frederick Philips.
  2. 2. EVOLUTION OF LOGO Logo was created by ANTON PHILIPS
  3. 3. CONSUMER LIFESTYLE:
  4. 4. HEALTHCARE:
  5. 5. HEALTHCARE:
  6. 6. PHILIPS INTRODUCED INNOVATIVE PRODUCTS LIKE: 1)RADIO 2)Video Cassette Recorder 3)Compact Disc 4)DVD etc.
  7. 7. ACQUISITIONS:
  8. 8. ACQUISITIONS:
  9. 9. • ∙Philips Carry out researches regularly and shares its R&D expenses with large corporations.
  10. 10. RESULT OF RESEARCHES:
  11. 11. PROJECTS BY PHILIPS: PHILIPS LED Street lights Project in India.
  12. 12. $21.9 billion
  13. 13. DISCLAIMER: Created by Amitabh Thakur, RCOEM, Nagpur , during a Marketing Internship by Prof. Sameer Mathur ,IIM Lucknow.

×