Case Study on Philips

2. HISTORY
∙ Philips was founded in Eindhoven,
Netherlands in 1891
by Gerard Philips and his
father Frederick Philips.

3. EVOLUTION OF LOGO
Logo was created by ANTON PHILIPS

5. CONSUMER LIFESTYLE:

6. HEALTHCARE:

7. HEALTHCARE:

9. PHILIPS INTRODUCED
INNOVATIVE PRODUCTS
LIKE:
1)RADIO
2)Video Cassette
Recorder
3)Compact Disc
4)DVD etc.

11. ACQUISITIONS:

12. ACQUISITIONS:

15. • ∙Philips Carry out
researches
regularly and
shares its R&D
expenses with
large corporations.

16. RESULT OF RESEARCHES:

17. PROJECTS BY PHILIPS:
PHILIPS LED Street lights
Project in India.

19. $21.9 billion

21. DISCLAIMER:
Created by Amitabh Thakur,
RCOEM, Nagpur , during a Marketing
Internship by
Prof. Sameer Mathur ,IIM Lucknow.