1. pA
pA
planningAlliance
Amman Downtown Plan & Revitalization
Strategy
Downtown Development Framework

2. Why this project?
pA
• Establishing a framework and a strategy for Downtown Amman
development for the next 20 years and beyond,
• Addressing key issues and pressing problems within the
downtown.
Beirut, Lebanon Istanbul, Turkey Cairo, Egypt
Barcelona, Spain Paris, France Aleppo, Syria
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3. pA
Amman Dow ntown Plan & Revitalization Strategy
Downtown Development Framework
Introduction: Planning Context
1.0
2
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4. pA
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5. Downtown Amman Context
pA
DOWNTOWN
• At the core of the Amman Metro
Growth Plan,
• A main connectivity node along
the Wadi Amman spine.
4

6. 5
pA
Mahatta
Historic Core
Downtown
Ashrafya
Amphitheatre
Citadel
DOWNTOWN AMMAN STUDY AREA : 1,840 Dunoms
Haddedeh Tunnel
Jabal
Hussein
Jabal
Amman
GAM
HISTORIC CORE: 900 Dunoms
JabalWebedeh
Where to Focus? Darat
King Abdallah 2

7. pA
Amman Dow ntown Plan & Revitalization Strategy
Situation Analysis
2.0
66

8. What to look at pA
• Population Portrait
• Employment
• Land Use & Zoning
• Built Fabric & Form
• Public Realm
• Housing
• Community Facilities
• Roads and Transportation
• Infrastructure
• Heritage
• Environment
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9. Amman Downtown Plan & Revitalization Strategy pA
Amman Dow ntown Plan & Revitalization Strategy
Main Issues to be Addressed
3.0
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10. 3.0 Main Issues to be Addressed pA
• The loss of the authentic role
and function
• Inadequate performance of the
public realm
• Lack of commercial, services and
housing variety
• Traffic congestion, transportation
and parking problems
• Slow economic growth and
Challenges in accommodating
future economic growth
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11. Amman Downtown Plan & Revitalization Strategy pA
Amman Dow ntown Plan & Revitalization Strategy
Development Vision and Strategy
4.0
10

12. 4.0 Development Vision & Strategy pA
“An inclusive commercially and residentially diverse city with a
historical identity”
- Community’s Vision
What did the community ask for?
• Retain the historic core as Jordan’s capital city,
• Revitalize commercial areas,
• Create vibrant gathering space,
• Provide attractive housing options.
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13. 4.3 Strategy Concept pA
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14. 4.3 Land use and Zoning Strategy pA
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15. 4.4 Built Form and Character Strategy pA
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16. 4.5 Public Realm Strategy pA
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17. 4.5 Strategy Components pA
• Long Term Development Framework
Multi sectoral framework that directs the Downtown future growth
• Regulatory Framework
A special Downtown regulation that aims at protecting the historical and
physical Identity
• Key Projects and Interventions
Interventions that aim at creating the necessary conditions of revival,
and demonstrating implementation approaches
• Community Engagement
Mobilizing the community to become a partner in the revitalization
processes.
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18. Amman Downtown Plan & Revitalization Strategy pA
Amman Dow ntown Plan & Revitalization Strategy
Framework Components
5.0
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19. 5.0 Framework Points of Departure pA
• Flexible framework
• Responding to higher order transit
• Multi-sectoral approach
• Preservation focus
• Responding to future development pressure
• Continuous revisions, implementation process & Institutional focus
• Balance between long term and short term needs
• Building on the Downtown potentials
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20. 5.1 Downtown Special Planning Area pA
• A ‘Special Planning
Area’ will be defined
Jabal Citadel
Weibdeh
• Development will be Raghadan
governed by special Hashemite
Plaza
regulations
Al-Husseini
Jabal Mosque
Amman
Amman Downtown
Fountain Special Planning Area
Plaza
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21. 5.1 Conceptual Land Use pA
Policy Overview:
• Maintain mixed land use
• New residences & offices
• Mix will emphasize:
- Housing diversity
- Office Employment
- Use Specialization
- Major Retail
- Entertainment District
- Neighborhoods Protection
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22. 5.1 Conceptual Land Use pA
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23. 5.1 Land Use- Housing & Employment pA
Housing Goal:
• Upgrade housing stock
• High density housing
• Land assembly & improve services
• Affordable Housing
• Range of housing typologies
• Neighborhoods Protection
Employment Goal:
• Increase employment opportunities
• Provide secondary employment centers
• Incentivize & facilitate Information
technology
• Re-establish government offices
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24. 5.1 Land Use- Retail & A+E District pA
Retail Goal:
• A primary retail destination
• Protect traditional retail
• Provide a variety of retail types
• Manage informal vendors
Arts & Entertainment Goal:
• Establish an Arts & Entertainment district
• Initiate the planning of events & festivals
• Institutionalize the process
• Create a contemporary arts museum,
live/work facilities and galleries
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25. 5.1 Tourism & Community facilities pA
Tourism Support:
• Redevelop into a major tourist destination
• Define a tourist district
• Enhance tourist accommodations
• Establish Pedestrian loops & pedestrian friendly
networks
• Creating attractive tourism Experiences.
Community Facilities:
• Integrating facilities with future growth and
adjacent neighborhoods
• Addition of institutional & public uses
• Accommodate some university faculties
• Accommodate Cultural facilities
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26. 5.2 Transportation & Transit pA
Policy Overview:
• Create a ‘pedestrian priority’ environment
• Phasing: near, medium, & long-term objectives
• Vehicular traffic reduction
• Restructure traffic flow
• Introduce signalization & signage
• Minimize surface parking
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27. 5.2 Roadway Improvements pA
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28. 5.2 Transportation & Transit pA
Short Term: Medium Term: Long Term:
• Improve conventional bus transit • Implement higher order transit
• Regulate on-street parking
• Pedestrian realm improvements: • Reduce non-essential car travel
• Provide off-street parking
sidewalks, pathways & stairways
• Managed shared streets
• Develop policies & zoning for on-
site parking • Urbanize the arterial streets
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29. 5.2 Transportation & Transit pA
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30. 5.3 Objectives of Heritage pA
• Identify heritage districts and buildings (based on the Amman Heritage Conservation Study by Turath)
• Create a heritage register
• Acquire district & review guidelines
• Develop a heritage density transfer policy
• Introduce a policy for tax abatement
• Provide demonstration projects
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31. The Public Realm
pA
Public Realm Framework
An improved system of
urban public spaces:
1. Network of streets -
shared & managed ( car
& pedestrian shared)
2. Themed linkages and
pedestrian routes
3. Central Civic Plaza
4. Smaller Parks Plazas
5. Pedestrian Links to Parks
adjacent neighborhoods Terraced Courts
Existing Pedestrian
Connections (to be
enhanced)
Proposed Pedestrian
Connections
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32. Amman Downtown Plan & Revitalization Strategy pA
Amman Dow ntown Plan & Revitalization Strategy
Key Interventions and Projects
6.0
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33. 6.0 Key Interventions pA
Public Projects
Social and Economic Development Projects
Pilot Interventions
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34. 6.1 Public Projects pA
Public Realm
Improvements
• Pedestrian friendly network
• Key plazas & open space
• Gateway landmarks
Pedestrian Friendly Network
Sidewalks Enhancement
Plazas
Parks
Terraced Courts
Existing Pedestrian Connections
Proposed Pedestrian Connections
Sidewalk Enhancement
Gateway Landmark
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35. 6.1 Pedestrian Friendly Network pA
Faisal Street
• Creating a pedestrian Turath Consultancy Office
friendly space
• Enhancing Economic
regeneration
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36. 6.1 Pedestrian Friendly Network pA
Shared & Managed Streets
• Reduce volume of traffic
• Eliminate street parking
• Widen sidewalks
• Implement road pavement
design
Complete Pedestrianization
Shared Streets (no off street parking
at both sides)
Shared Streets (Parking at selected
segments)
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37. 6.1 Pedestrian Friendly Network pA
Proposed Enhancements
Stairway Enhancement 1. AdrajAlashrafieh
2.Adraj MasatebAlJofeh
5 3. AdrajAlJofeh
4 4.Adraj Citadel
• Link the Downtown to the hillsides 5. AdrajAlkalha
6.Adraj Philadelphia Bazaar
• Introduce automated stairway
between Qla’ and The Downtown
• Redesign steep segments 6
3
• Create small pockets of open space
2
• Thematize routes
Existing Pedestrian
Connections (to be
enhanced)
Proposed Pedestrian
Connections
1
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38. 6.2 Maydan Amman pA
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39. 6.2 Open Spaces and Plazas pA
Masateb Aljofeh
• Landscaped scheme of
parks and terraced courts
• Embedded in the
.
surrounding Jabals
• Terraced park accessible by
stairways and footpaths
• Local materials
• Low-maintenance species
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40. 6.2 Open Spaces and Plazas pA
Hashemite Plaza
• Rehabilitate the existing Hashemite plaza
• Connect to Philadelphia District
• Design is complete and execution works are scheduled to commence in 2010
LAND PLANNING BY DESIGN
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41. 6.2 Open Spaces and Plazas pA
Citadel Open Space Development
• Tourist visitor centre
• Redevelopment of open spaces
• Link to the Downtown pedestrian tourist loop
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42. 6.2 Gateway Landmarks pA
• Creating Public landmarks
• Thematic Designs
• Facilitating local designers and
artists Contribution
• Achieving better urban Gateway Landmark
connections and attractions
Southern West Gateway Northern West Gateway Eastern Gateway
Proposed Design by Turath Consultants
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43. 6.2 Infrastructure & Transport pA
Infrastructure Network Upgrading
• Enhancement of Storm-water Drainage Network
• Further assessment of other Infrastructure
Networks
Transportation
• Downtown Special Transportation Service
(Shuttle Bus)
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44. 6.3 Social and Economic Development Interventions pA
Objectives
• Increase the level of economic activity
• Reverse the decay
• Encourage a social mix
• Support an area-based economy and local
employability
• Create an inclusive community
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45. Provision of Affordable Housing pA
Strategic Interventions:
• Incentives/ regulations for diversity and affordability in
the provision of housing
• Affordable Green Housing Project:
- Environmental friendly
- Resource efficient
- Low-cost
Proposed Location
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46. Markets and Clusters Enhancement- Interventions pA
• Emphasize the existing agglomeration of firms
• Capitalize on the Souq Al Dahab district to boost artistic jewelry design
• Enhance Al Hussieni District market through the introduction of personal care
products & services
• Polish the cultural quarter
Clusters Locations
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47. Theme Markets Expansion pA
Suggested expansion of theme markets at Al-Husseini Mosque District
At present Proposed
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48. Markets and Clusters Enhancement - Supporting Mechanisms pA
• Design sector-specific training and development programs for small businesses
• Brand and promote clusters
• Provide government-subsidized rents or fiscal incentives
• Approach the relevant aid projects for technical assistance on cluster development
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49. Enhancement of Accommodation Alternatives pA
• Provide incentives
• Upgrade hotels to a
higher classification
• There are two adaptive
re-sue buildings
proposed for boutique
hotels (A,B)
Locations of existing hotels 48

50. 6.4 Façade Improvements & Rooftops Greening pA
• Demonstration of rehabilitation
processes to owners
• Increases attractiveness and
viability
• GAM as an initiator and support
provider
• Maydan Amman as a pilot project
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51. Office Space Development in Target Areas pA
• Attract major corporations into selected areas
• GAM could offer extra air rights to landowners
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52. Adaptive Reuse pA
• Promote vacant buildings
• GAM Acts as a facilitator
• Support agreements between
investors and building owners
• Provide incentives for
rehabilitation and heritage
conservation
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53. pA
Thank you!