CleanCredit is a Incentive based Waste Management System which could make India trash free and help achieve the goal of Swacch Bharat before the deadline.

1. CleanCredit
Trash is Cash
An incentive based waste management System

2. The Problem of Waste Management in India
 India is one of the most littered Nations on Earth.
 Public Eyesore and National Shame.
 Drains get clogged due to Trash.
 Polluted water bodies and forests.
 Local waste burning creates toxic fumes.
 Leaching of Toxic Chemicals into Soil and Water
 Inhuman working conditions of Rag-pickers and informal recyclers

3. Why is India so Dirty ?
 Growth in Consumption of Packaged FMCG products
 Under Investment in Waste Management Systems
 Lack of Civic Sense in Indian Citizens
 Lack of Compliance to regulations on Littering

4. Swacch Bharat Mission & SWM Rules 2015
 Swacch Bharat Mission has brought the focus on Cleaning the Nation.
 One of the Major Objectives of Swacch Bharat Mission is 100% collection and
processing/disposal/reuse/recycling of municipal solid waste.
 Achieving the goal of 100% Collection would require novel systemic approaches.
 Extended Producers Responsibility ( EPR ) based mechanisms has been effective
in dealing with manufactured waste in OECD nations.
 Draft Waste management rules 2015 by MoEF introduces EPR for collection of
plastic & EEE.

5. What is CleanCredit?
 CleanCredit is an incentive based Solid Waste Management System.
 Products have a significant monetary value at the end of lifecycle.
 The value is added through Cash Deposit.
 CleanCredit is an central entity which helps companies take care of their EPR
obligations.
 CleanCredit collects deposits on products and organizes a Reverse Supply Chain to
collect post-consumption waste.
 Production and consumption of goods create costs to the society and environment
which is not covered in the pricing of the product. (Negative Externality)
 Manufacturers have responsibility under “Extended Producers Responsibility (EPR)”
for collection of post consumption waste.

6. The CleanCredit Mark
CleanCredit
1
The CleanCredit Mark is printed on products and product packaging.
The rupee value denotes the residual value of the product.

7. The CleanCredit Flow
Step1: Manufacturers licence CleanCredit trademark to print on product packaging.
Step2: Manufacturers pay deposit to CleanCredit on shipping of Products, the MRP of products is
inclusive of deposit.
Step3: Product is distributed through usual route to retailers across the nation.
Step4: Product Sale and Consumption.
Step5: CleanCredit marked product is redeemed at nearest CleanCredit affiliated deposit center by
customers or trash collectors.
Step6: The local CleanCredit affiliate transports the waste to regional CleanCredit processing
center where the waste is sorted, packed and sent to recyclers.

8. Products will have a
CleanCredit logo
You consume
the productSomeone else redeems CC
You redeem CC
The CleanCredit Flow

9. Roles of CleanCredit Organization
 Collecting Deposit from Manufacturers.
 Creating and Managing a Network of Collection
centers.
 Waste aggregation from Collection Centers, sorting,
processing & recycling.
 Data Management & Reporting
 Monitoring for Compliance & Fraud Prevention.
 Public Communication

10. Categories of Products Covered by CleanCredit
 Unbranded Polybags
 Cigarette Butts & Gutka Sachets.
 Disposable Plates, Cups, Containers
 Multilayered Plastic Packaging.
 Plastic PET Bottles
 Plastic Pouches for Milk and Water
 Tetrapak packaging.
 Glass Bottles
 Aluminum Cans
 Dry Batteries
 Paper Packaging
 Disposable Plastic Products (Pen, toothbrush etc )
 Plastic Toys
 Vinyl Hoarding Sheet
 Styrofoam packaging
 Tyres & Tubes
 Bulbs, Tube-lights, Electronic Waste
 Footwear
 Clothes
 Home Appliances

11. Key Requirements for Implementation of CleanCredit
 Policy Push for EPR
 Manufacturer participation
 Network of local collection centers
 Funding for setting up the Organization

12. Advantages of CleanCredit Model
 Works in all geographies and habitations. ( Cities, Towns, Villages, Highways, Forests)
 Complete elimination of CleanCredit marked waste from the environment.
 Generation of Segregated Waste which leads to higher recycling.
 Prevents burning of Toxic Waste.
 Improves the working condition of garbage collectors and ragpickers.
 Brings in significant financial value into Waste Management.
 Easier compliance with EPR by manufacturers.
 Reduces waste load on Rivers, Forests, Water bodies and Public Places.
 Scalable across the nation.
 Financially Self Sustaining, less financial burden on Govt. and municipal bodies.
CleanCredit is the most effective way to achieve the goal of Swacch Bharat by 2019

13. Impact on Various Stakeholders
Manufacturers
1. Price Increase in Products
2. Additional Process work
3. EPR Compliance
4. CSR & Sustainability
Consumers
1. Price Increase
2. Incentive to Segregate & Recycle
3. Clean Environment & Public Places
Door to Door Pickup
1. Good Incentive to go door to door for pickup
2. Incentive to get organized
Govt & Society
1. Swacch Bharat Goal of Trash free India
2. 100% Collection and Organized Recycling
3. Mass Behavior Change in Citizenry
4. Additional Job Creation
Kabadi Shops/ Raddiwalas/Pickup
1. Additional Source of Revenue
Ragpickers, Sweepers
1. Significantly increase in Income
2. Improved working conditions.