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Expand the Bandwidth of your Experience Design Team

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Amy Cueva
Amy Cueva

John Bahl, Head of Online Product Design for Aetna\'s Health Strategy Group, presents best practices for cost-effectively engaging full-time employees, contractors, and agencies in a way that fits with your always changing needs. Video of this presentation is available here: http://www.madpow.net/events/Breakfast_10-21-08/_src/eHealth/MPBreakfast_10-21_eHealth.html

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Expand the Bandwidth of your Experience Design Team Aetna eHealth, “New” Technology, & Member Experience John Bahl Head - eHealth Online Product Design 10/21/2008
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eHealth Online Product Design ,[object Object],[object Object],[object Object]
eHealth Online Product Design - Staff ,[object Object],[object Object],[object Object],[object Object]
eHealth Online Product Design - Process Phase I Project Engagement - Project Need/Innovation - Discovery Meeting - Proposal/SOW - Engagement Decision Made - Resources Assigned - Kick Off Meeting - Business Goals & Metrics - Project Scoping & Planning - Project Vision Document - Technology Discussion - Usability Strategy Phase II UX Definition: - User Research & Analysis - User Personas Creation - Market Research & Competitive Analysis - Baseline Business Req’s - Task Flow Analysis - Information Architecture & Content Strategy/Template - Directional Interface Design - Design Milestone A - Wireframing (Key Screens) - Usability Studies - APLC Phases 1,2,3 Begin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase III Visual Design & Prototyping - Content Creation - Creative Brief - Brand Guideline Review - Competitive Visual Analysis - Visual Interface Design - Brand Checkpoint - Visual Design Extension - Prototyping - Usability Testing - Prototype Refinement - Refined Business Req’s - Design Milestone B - APLC Phase 4 Begins
Aetna Showcase – Cost Module
Aetna InteliHealth – Interactive Tools
Simple Steps Dental – Interactive Tools
Reawakening Center – Interactive Tools
Aetna SmartSource
SmartSource & Mad*Pow: The Path to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SmartSource & Mad*Pow: The Path to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unified Member Messaging
Benefits of Mad*Pow Collaboration ,[object Object],[object Object],[object Object]
Benefits of Mad*Pow Collaboration ,[object Object],[object Object],[object Object]
Changes to Support Growth ,[object Object],[object Object],[object Object]
Changes to Support Growth ,[object Object],[object Object]
Resource Planning & Selection ,[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object]

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