The document discusses improving health experiences through design. It notes that the people working towards this goal come from diverse backgrounds but are united in their desire to help others. The document outlines how understanding user needs, creating shared objectives, and empowering rather than controlling people can help transform health experiences for the better. It argues that design has value and can help improve lives when done with empathy, vision, and by facilitating lasting behavior change.

1. IMPROVE HEALTH
OUR CALLING:
@ Amy Cueva
@ MadPow Founder & Chief Experience Officer
@ HxRefactored Chair of Design Track #HxR2015

2. ENVISION & BUILD
PHENOMENAL HEALTH
EXPERIENCES
5y

3. BETTER
TOGETHER.
WE ARE

5. WE ARE
pioneers, innovators, designers, technologists,
strategists, believers, change makers, patients,
doctors, family members, dancers, people,
WOUNDED HEALERS.

6. ”…a good half of every treatment that
probes at all deeply consists in the
doctor's examining himself... it is his
own hurt that gives a measure of his
power to heal.”
Carl Jung

7. FUELS OUR DRIVE.
OUR EMPATHY

8. PEOPLE WILL TELL
US WE ARE WRONG.

9. “Insist upon pretense and you’ll have it.
Insist upon mediocrity and it is yours.
Insist upon beauty and you will find it.
Insist upon learning and you will learn.
Insist upon living with great passion
and you will see differently.”
Paula Darcy

10. MAKES US STRONGER.
ADVERSITY

11. RISE TO THE
CHALLENGE.
WE CONTINUE TO

12. WE ARE STUDENTS
OF THE PROBLEM,
INCLUSIVE IN OUR APPROACH.

13. CVS
Unified Consumer
Experience Strategy for
CVS Caremark

14. A SPIKE IN EMOTION IS
INDICATIVE OF AN UNMET NEED.

15. will tell us where we need to FOCUS,
where we are DOING WELL, and
where we need to IMPROVE.
EMOTION

16. Evidence-based
maternity decision making
for PregnantMe

17. Masseuse
PCP
Support Network:
Friends & Family
Pharmacist
Lawyer
Chiropractor
Health
Coach
CSR
CSR
CSR
HR
Cardiologist
Nurse
Therapist
Weight Watchers
Gym
Lobbyists
Social
Worker
Politicians
Lobby
Patient
Advocate
Translator
Financial Entities
Transportation
Service
Heart Health
Start Up
Hospital Network
Hospital
Cardiology
Lab
Pharmacy
Pharma
PBM Insurance
Company
Insurer for
Hospital
Federal Government
HS
FDA
CDC
egislature
utive
ch
Employer
Condition
Management
Companies
Information:Google,
Web MD, YouTube,
iTunes
Condition Management
Start Up
Walk in Clinic
Organizations&
Non-Profits
Health Tech
Health
Exchan
State Go
Local
Agencies
Health
Communications
Patient Community
THE HEALTH ECOSYSTEM

18. THE HEALTH ECOSYSTEMMasseuse
PCP
Support Network:
Friends & Family
Pharmacist
Lawyer
Chiropractor
Health
Coach
CSR
CSR
CSR
HR
Cardiologist
Nurse
Therapist
Weight Watchers
Gym
Lobbyists
Social
Worker
Politicians
Lobby
Patient
Advocate
Translator
Financial Entities
Transportation
Service
Heart Health
Start Up
Hospital Network
Hospital
Cardiology
Lab
Pharmacy
Pharma
PBM Insurance
Company
Insurer for
Hospital
Federal Government
HS
FDA
CDC
egislature
utive
ch
Employer
Condition
Management
Companies
Information:Google,
Web MD, YouTube,
iTunes
Condition Management
Start Up
Walk in Clinic
Organizations&
Non-Profits
Health Tech
Health
Exchan
State Go
Local
Agencies
Health
Communications
Patient Community
WE CAN GATHER TOGETHER
AROUND SHARED OBJECTIVES TO
DESIGN AN ECOSYSTEM OF CARE.

19. SHARED VALUES
+SHARED ACTION
=SHARED PROFIT Cindy Gallop
(FINANCIAL & SOCIAL)

20. What Motivates?
CDC Designs for
Medication Adherence

21. DESIGN HAS VALUE.

22. Redacted Covidien
Molding Technology
to Match Clinician
Workflows

23. THE VALUE
OF DESIGNDesign-Driven Companies Outperform S&P by 228%
Over Ten Years - The ‘DMI Design Value Index'
Posted By Michael Westcott, Monday, March 10, 2014
Updated: Monday, March 10, 2014
+228%
over 10y

24. THE MATURATION
OF DESIGN INSIDE
ORGANIZATIONS
Pretty
Stick

25. is a byproduct of how
we are organized
internally to deliver it.
THE EXPERIENCE

26. ORGANIZATIONAL
DESIGN
& TRAINING

27. “The world hates change,
yet it is the only thing that
has brought progress.”
Charles F. Kettering

28. What are the most effective
ways to accomplish
BEHAVIOR CHANGE

29. Stimulate and align with
intrinsic motivation to
facilitate lasting
BEHAVIOR CHANGE

30. CVS
Helping a Hospital
Empower the Newly
Diagnosed

31. We will not seek to control or
manipulate, but to
EMPOWER
& SUPPORT.

32. THE DESIGNER’S
HIPPOCRATIC OATH

33. zz
Strategy & Service Design
Behavior Change
Organizational Design & Training
Design & Implementation
Research & ValidationEMPATHIZE
ENVISION
MOTIVATE
TRANSFORM
EXECUTE

34. DESIGN
CAN HELP IMPROVE THE
HUMAN CONDITION.

35. THANK YOU
@ MadPow Founder & Chief Experience Officer
@ HxRefactored Chair of Design Track #HxR2015
@ Amy Cueva