Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthcare: Amy Cueva
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Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthcare: Amy Cueva
- 1. Communities of Care: Social Media in Healthcare Amy Cueva Mad*Pow @amycueva
- 2. Introductions, Agenda & Why I <3 Healthcare UX
- 5. People Organizations State of health Influencers Interactions Objects Healthcare Landscape
- 7. One managing a chronic condition
- 8. Social Media in Healthcare
- 20. Ideas & Opportunities
- 21. Relationships, Frequency, and Access Track Reflect Become aware Encourage Achieve Celebrate Intervene Reach out Share Visit Inform Communicate Coordinate Escalate Obtain data Self Friends & Family Community Care Team Organizations
- 33. The content is the conversation. Designing Social Experiences:
- 34. Socio Cybernetic Model for Conversation
- 35. You can’t design the conversation But the interface can mediate, guide, inform the conversation The interface can encourage or discourage certain types of behavior - through identity, reputation systems, game mechanics... Social Media Design Basics
- 36. Start with the high-level strategic goals and objectives for the site – then answer: why community? What kinds of engagement do you want to encourage on your site? What is the desired outcome? There is no end-state! This will help map out your strategic direction. Why Community?
- 37. Rather than pursue Social Media strategies based on fashion, as designers we need to think about how we want the site to engage with people — who want to engage with each other and create architectures, features, and functionalities that creates a path for participation Ask: where is the community going to go? Participation Vision
- 47. Questions?
- 48. Design Challenge
Editor's Notes
- People: Patient, family members, primary care physician, specialist, pharmacist, nutritionist, chiropractor State of health: Healthy, symptoms, Not yet diagnosed, recently diagnosed, chronic Influencers: Emotional state, financial state, level of emotional Support, level of knowledge, access to technology, laws, level of insurance Interactions: Decision support, online visits, communications, conversations Organizations: Hospitals, pharmacies, employers, government, communities, Non-Profit orgs Objects: Medications, procedures, claims
- People: Patient, family members, primary care physician, specialist, pharmacist, nutritionist, chiropractor State of health: Healthy, symptoms, Not yet diagnosed, recently diagnosed, chronic Influencers: Emotional state, financial state, level of emotional Support, level of knowledge, access to technology, laws, level of insurance Interactions: Decision support, online visits, communications, conversations Organizations: Hospitals, pharmacies, employers, government, communities, Non-Profit orgs Objects: Medications, procedures, claims
- People: Patient, family members, primary care physician, specialist, pharmacist, nutritionist, chiropractor State of health: Healthy, symptoms, Not yet diagnosed, recently diagnosed, chronic Influencers: Emotional state, financial state, level of emotional Support, level of knowledge, access to technology, laws, level of insurance Interactions: Decision support, online visits, communications, conversations Organizations: Hospitals, pharmacies, employers, government, communities, Non-Profit orgs Objects: Medications, procedures, claims
- Social media platforms can turn 10- or 20-minute doctor’s visits into an ongoing dialogue Knowledge from patient-peers thru social media *can* mean more helpful talks w/ dr; dr. p.o.v. helpful for patients to read.
- Social media platforms can turn 10- or 20-minute doctor’s visits into an ongoing dialogue Knowledge from patient-peers thru social media *can* mean more helpful talks w/ dr; dr. p.o.v. helpful for patients to read.
- Community: Online and Local Live Connectors Organizational (The System): Digital access to caregivers, health coordinators, health coaches, nutritionists, nurses Interpersonal: Support tools for family and friends, weaving them into the experience, interventions Individual : Goal setting and tracking (where they are – SMS, iPhone, etc), personalized program and messaging, health games , health journals, HRAs, PHRs, messages to myself.