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Building the Case for UX

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Amy Cueva
Amy Cueva

This document discusses the importance of user experience (UX) and provides an overview of the UX design process. It touches on several topics including the value of UX, necessary skills and disciplines, tools and methods used in UX design, how success is measured, and the typical stages involved in a UX project. The overall message is that UX professionals must take a holistic, user-centered approach that considers the entire customer experience across multiple touchpoints.

TechnologyEducation
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BUILDING THE CASE FOR UX
INDUSTRY LEADERS PARTNER WITH US
Why are you here?
Good user experience makes good common sense.
ROI = (Gain from Investment-Cost of Investment) Cost of Investment
Are you an MBA?
Then what makes you qualified to have this conversation?
Awe… that’s nice.
WHAT IT TAKES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USER TECH DESIGN BIZ IT’S UP TO US We are communicators. US
TOOLS OF THE TRADE Will the user of this screen have a good experience?
THE TOOLS OF THE TRADE Ooooh, that looks super nice…
TOOLS OF THE TRADE Closer.
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEASUREMENT
WHERE IN THE PROCESS? Step I Business Intelligence: Timeline & Extranet Documentation Review Heuristic Analysis Competitive Analysis Stakeholder Interviews Strategic Workshops Technical Discovery & Specification Business Intelligence Findings Step II Experience Definition: User Studies User Personas Creation Task Flow Storyboards Interface Approaches Information Architecture Wireframes Usability Testing Ongoing Technology Feasibility Analysis Step III Visual & Content Design: Creative Brief Visual Design Concepts Visual Design Extension Design Specification Copywriting Clickable Prototype Usability Testing Step IV Development: Design Support Presentation Layer Development Integration CMS Training Content Population Quality Assurance Implementation Warranty & Support Step V Ongoing Analysis: Design and Development Updates Testing & Optimization Analytics & Recommendations
Consider the entire experience. Cross boundaries. Weave it together. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t be Milton.
Don’t be a jerk.
Find your allies. Pick your battles. Be nice. Don’t be a slouch. Start small & build.
It’s not always easy. Objections? What have been your barriers?
We can do it!

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Building the Case for UX

  • 3. Why are you here?
  • 4. Good user experience makes good common sense.
  • 5. ROI = (Gain from Investment-Cost of Investment) Cost of Investment
  • 6. Are you an MBA?
  • 7. Then what makes you qualified to have this conversation?
  • 9.
  • 10. USER TECH DESIGN BIZ IT’S UP TO US We are communicators. US
  • 11. TOOLS OF THE TRADE Will the user of this screen have a good experience?
  • 12. THE TOOLS OF THE TRADE Ooooh, that looks super nice…
  • 13. TOOLS OF THE TRADE Closer.
  • 14.
  • 15.
  • 16. WHERE IN THE PROCESS? Step I Business Intelligence: Timeline & Extranet Documentation Review Heuristic Analysis Competitive Analysis Stakeholder Interviews Strategic Workshops Technical Discovery & Specification Business Intelligence Findings Step II Experience Definition: User Studies User Personas Creation Task Flow Storyboards Interface Approaches Information Architecture Wireframes Usability Testing Ongoing Technology Feasibility Analysis Step III Visual & Content Design: Creative Brief Visual Design Concepts Visual Design Extension Design Specification Copywriting Clickable Prototype Usability Testing Step IV Development: Design Support Presentation Layer Development Integration CMS Training Content Population Quality Assurance Implementation Warranty & Support Step V Ongoing Analysis: Design and Development Updates Testing & Optimization Analytics & Recommendations
  • 17.
  • 19. Don’t be a jerk.
  • 20. Find your allies. Pick your battles. Be nice. Don’t be a slouch. Start small & build.
  • 21. It’s not always easy. Objections? What have been your barriers?
  • 22. We can do it!