Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
Founder, Chief Experience Officer, and Health Principal at Mad*Pow
Industry
Design
Website
www.madpow.net
About
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to financial services, technology, media, education, and hospitality.
Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the experiences their patients and customers have with them, leverage design to drive change, and facilitate human-centric innovation. As the chief ins
Tags
design
healthcare
health
experience design
empathy
customer experience
amy cueva
human centered design
healthcare experience design
ethnography
design thinking
patient experience
ux
purpose driven design
health experience
experience
partners center for connected health
user experience
patient centered design
change
corporate social responsibility
boston
designers oath
mad*pow
hxd
hxr
ethics
behavior change
research
madpow
emotion
hxrefactored
organizational design
roadmap
prioritization
health insurance
measurement
human-centered design
ecosystem
unmet needs
social media
interaction design
idea 2010
healthcare ux
See more
Presentations
(14)Likes
(1)Intro to UX
Dan Berlin
•
13 years ago
Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
Founder, Chief Experience Officer, and Health Principal at Mad*Pow
Industry
Design
Website
www.madpow.net
About
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to financial services, technology, media, education, and hospitality.
Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the experiences their patients and customers have with them, leverage design to drive change, and facilitate human-centric innovation. As the chief ins
Tags
design
healthcare
health
experience design
empathy
customer experience
amy cueva
human centered design
healthcare experience design
ethnography
design thinking
patient experience
ux
purpose driven design
health experience
experience
partners center for connected health
user experience
patient centered design
change
corporate social responsibility
boston
designers oath
mad*pow
hxd
hxr
ethics
behavior change
research
madpow
emotion
hxrefactored
organizational design
roadmap
prioritization
health insurance
measurement
human-centered design
ecosystem
unmet needs
social media
interaction design
idea 2010
healthcare ux
See more